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Getting Value From Social Media

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maria.grineva
maria.grineva

What you could mine about your brand in social media? What issues are there when you organise marketing campaign in a social network?

TecnologiaNegócios
1 de 10
Getting Value From Social Media Maria Grineva Systems Group Dept. Computer Science ETH Zurich - Switzerland
Systems Group. D-INFK. ETH Zurich Tools For Social Media Analysis ,[object Object],[object Object],[object Object]
Real-time Brand Monitoring On Twitter Systems Group. D-INFK. ETH Zurich Example pic from Harvard Business Review ,[object Object],[object Object],[object Object]
Real-time Brand Monitoring: Key Issues ,[object Object],[object Object],[object Object],Systems Group. D-INFK. ETH Zurich
Real-time Brand Monitoring: Key Issues ,[object Object],[object Object],Systems Group. D-INFK. ETH Zurich
Real-time Brand Monitoring: Key Issues ,[object Object],[object Object],Systems Group. D-INFK. ETH Zurich
Getting Involved Into Real-time Conversations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding Social Communities ,[object Object],Systems Group. D-INFK. ETH Zurich Facebook network communities (by Flickr’s sociomantic)
Semantic Analysis of Blogosphere ,[object Object],[object Object],[object Object],Systems Group. D-INFK. ETH Zurich
Semantic Analysis of Blogosphere ,[object Object],[object Object],[object Object],[object Object],Systems Group. D-INFK. ETH Zurich

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Getting Value From Social Media

  • 1. Getting Value From Social Media Maria Grineva Systems Group Dept. Computer Science ETH Zurich - Switzerland
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