A presentation on how to use Twitter as a representative of the Syracuse University College of Visual and Performing Arts. This presentation was given on April 12, 2012.

1. Margaret Portier
@tophile
Jennifer Liddy
@jennliddy
VPA!
201
ADVANCED TOPICS
#Tw101VP Using Twitter as a representative of VPA.

2. Branding
What does it mean?

3. What is branding?
 Branding is the practice of making a
name, product, or image an easily identified
representative of an organization and the
goals, ideals, and personality of the
organization for the purpose of attracting and
retaining attention.

4. You are the VPA Brand
Where? How?
 When you align your  Character
social media accounts
with VPA  Tone
 When you share  Attitude
status updates  Goals
 In class  Reputation
 In public
 At conferences

5. A Social Network is a
Community
Identify and engage with your community.
Hi, I’m VPA!
I like your
style!

6. The Social Audience
 Who do you want to
reach?
 Why?
 Who do you reach?
 How?
 Who reaches you?

7. Twitter Followers
Find them. Help them find you.
 Identify your  Use hashtags
interests  Write a bio
 Search hashtags  Start conversations
and keywords
 Participate
 Follow thought
leaders
 Best information
 Look at your
followers

8. Use Twitter to Engage
Talk with your students and colleagues, not
at them.
What do you
think?
Looks good
to me. How
about this?

9. Use a Class Hashtag
 For students to discuss class and assignments
 For you to answer questions
 For announcements
 For sharing interesting information
 To generate outside interest
 Start a buzz
 Interest a new class of students
 Engage with past classes
 Ex. #Rotoloclass
#Tw101VPA

10. Develop Your Reputation
With Students With Colleagues
 Be equal  Be equal
 Be approachable  Be approachable
 Be friendly  Be friendly
 Be inclusive  Be inclusive
 Be a good model  Be a good model
 Share your expertise  Share your expertise
 Embody the VPA  Embody the VPA
Brand Do you notice a Brand
trend?

11. How to Engage
Broadcast Receive
 Tweet @ your  See trends
followers  Pick up tips
 Ask questions  Answer questions
 Share notable  Learn something
events new
 Brag about your
students
 Share your interests

12. Privacy and Security
Nothing on the internet is every fully private.
Shh. Don’t
tell.
I can’t keep
secrets.

13. Security
 Keep your passwords
secret
 Use different
passwords for every
account
 Don’t share your
personal information
online
 Phone number
 Address
 Email
 Etc.

14. Personal vs. Professional
Identities
Personal Professional
 For your friends and  You represent VPA
family  Stay
true to the VPA
 Private? Brand
 Shouldn’t be private
 Don’t be a robot

15. Use common sense.
 Do not post material that is:
 Harassing
 Obscene
 Threatening
 Make sure conduct is consistent
with University Policies
 Follow laws
 Remember who you represent

16. Mistakes and Recovery
Uh oh. Now what?
Look at this!
RT
Uh oh. I
shouldn’t
have
Tweeted that.

17. Don’t Panic, Apologize
 Initial reaction is to cover up mistakes or
pretend they didn’t happen.
 WRONG
 Increases negative reaction
 Own up to the mistake and apologize.
 RIGHT
 Transparency
 Honesty
 Move on but don’t ignore

18. Dealing with Negative Attention
 Stay true to the VPA Brand
 Stick to ideals and goals
 Opportunity for new
discussion
 Clarify what was intended
 Take a deep breath
 Monitor – should you let it go?
 Apologize?
 Let your group help

19. Negative Attention – Personal
Attack
 What are Trolls?
 People who post deliberately provocative or
inflammatory messages to cause maximum
disruption
 Regular part of internet life
 Don’t engage Trolls
A form of encouragement
 Stay positive

20. Margaret Portier
@tophile
Jennifer Liddy
@jennliddy
Huh?
DO YOU HAVE ANY
QUESTIONS?
#Tw101VP Tweet us any time @tophile and @jennliddy