Music 2020: Changing the Future - SXSW 2016 Panel Picker

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How do we change the future in the face of major uncertainty? The music industry has been fighting in public about the present as major power and economic shifts are happening. This SXSW Panel Picker pitch is a very short version of an hour-long discussion of how we get 20/20 vision about possible futures in music and how we set our sights on the directions of desired change.

Liderança e gerenciamento

Music 20/20
How can we see clearly down
the road?
Flickr/Bruce McKay cc 2.0

CHANGE THE FUTURE
How can we get 20/20 vision about
possible futures in music and set our
sights on the directions of desired
change?
Flickr/joceykinghorn cc 2.0

Silos of
Streaming
Forces of Change
Music
2000 &
2010
Music
2015 &
2016
Music
2020
Sharing
Economy/
SaaS
Smartphones &
Geolocation
Digital
Oligopolies
Changing Live
Events
Global
Seismic
Shifts
Customer as
Data
Product

Rethinking
How We
Innovate
What does it mean to
Create and Collaborate in
the Future?
 Speed of change by
Platform-based
innovation
 Pivoting
 Complex rights flows
 Detangling the silos
 Personal data as fuel –
selling behavior
 Fans as Product
Flickr/familymwr cc 2.0

Drivers of Change
What are the main drivers taking us into the music worlds
of 2020?
How can we understand the social, political, technological,
and economic forces?
How are Values changing?
Human Systems Possible Futures
Interactions Values
Social
Tech
Economic Political
2020
Drivers
2020
2020

Core Challenges to Explore
What can my company or artist do to thrive in
2020?
What skills and capacities need to change?
Who will be "winning" and how do we work
with them?
What will an Artist’s Life be like?
Flickr/joceykinghorn cc 2.0

How can we impact
these possible futures?
Are they Given
Can we together Shift
Direction?
Flickr/familymwr cc 2.0

Vote in the SXSW Panel Picker
Find us at http://panelpicker.sxsw.com
Email questions to gigi.johnson@ucla.edu at
the UCLA Center for Music Innovation

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Music 2020: Changing the Future - SXSW 2016 Panel Picker

1. Music 20/20 How can we see clearly down the road? Flickr/Bruce McKay cc 2.0

2. CHANGE THE FUTURE How can we get 20/20 vision about possible futures in music and set our sights on the directions of desired change? Flickr/joceykinghorn cc 2.0

3. Silos of Streaming Forces of Change Music 2000 & 2010 Music 2015 & 2016 Music 2020 Sharing Economy/ SaaS Smartphones & Geolocation Digital Oligopolies Changing Live Events Global Seismic Shifts Customer as Data Product

4. Rethinking How We Innovate What does it mean to Create and Collaborate in the Future?  Speed of change by Platform-based innovation  Pivoting  Complex rights flows  Detangling the silos  Personal data as fuel – selling behavior  Fans as Product Flickr/familymwr cc 2.0

5. Drivers of Change What are the main drivers taking us into the music worlds of 2020? How can we understand the social, political, technological, and economic forces? How are Values changing? Human Systems Possible Futures Interactions Values Social Tech Economic Political 2020 Drivers 2020 2020

6. Core Challenges to Explore What can my company or artist do to thrive in 2020? What skills and capacities need to change? Who will be "winning" and how do we work with them? What will an Artist’s Life be like? Flickr/joceykinghorn cc 2.0

7. How can we impact these possible futures? Are they Given Can we together Shift Direction? Flickr/familymwr cc 2.0

8. Vote in the SXSW Panel Picker Find us at http://panelpicker.sxsw.com Email questions to gigi.johnson@ucla.edu at the UCLA Center for Music Innovation

Notas do Editor

We are fighting across blogs and trade press, a looking down the road perhaps six months. We’re throwing around selective data, but are light on the Big Picture(s) or the drivers that are taking us to uncertain futures. This panel will get hip-deep in statistics, trends, and future scenarios. We won’t agree and we aren’t forecasting — specifically. We’ll explore about how time, place, data, connectivity, rights politics, live events, and other elements may change the way we create, collaborate, share, and live off of music revenue streams — and how we can change the future.
Music in 2020? Explore possible 2020 scenarios and trends driving how we will create, collaborate, share, and live off of music revenue streams — and how we can change the future.
What are the main drivers taking us into the music world of 2020? How can we understand the social, political, technological, and economic forces?
What can my company or artist due to thrive in 2020? What skills and capacities need to change? Who will be "winning" and how do we work with them?
Can we impact these possible futures that we'll be discussing?

Music 2020: Changing the Future - SXSW 2016 Panel Picker

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Music 2020: Changing the Future - SXSW 2016 Panel Picker

Notas do Editor