Social media culture themes we are museums conference #wam14

A nation stays alive when its culture stays alive.
~National Museum in Kabul
Please ReTweet and Get Involved!
@CultureThemes

Themes
/
Topics

•  Helping
Tate
with
#ArtWeekend

•  #MuseumMascots

•  #MusVolunteers

•  #TeensinMuseums

•  #MusCafe

•  #MuseoSpark

•  #FavMuseum

•  #MusMovember

•  #MusSocks

•  #MusBadges

@mardixon/@culturethemes

Most
Successful

• #WhyILoveMuseums

• #MusMovember

• #MuseumSelﬁe


Once a month, a different topic 
First one: #WhyILoveMuseums#
•  The event trended in two nations.
•  Tweeting continued for more than 48 hours after the event closed.
•  Participants came from four continents.
•  Tweets were coming in as frequently as 400+ an hour.
•  Over 6,000 individual messages of support for museums and cultural venues
by users
•  National, regional and local museums and galleries of all kinds throughout the
UK, Europe, North and South America, Australasia and Asia, as well as
museum and gallery organisations, actively promoted the event. These
included, as a very small snapshot: Metropolitan and Guggenheim Museums,
New York; Smithsonian Museum, Washington; National Gallery, Melbourne;
Centre Georges Pompidou, and Musee de Cluny, Paris; National Gallery and
National Museum, Dublin; Museo del Prado, Madrid; National Gallery,
National Portrait Gallery and National History Museum, London; National
Museums and Kelvingrove Art Gallery, Scotland.

#WhyILoveMuseums


#MusMovember

Support a serious
initiative (Prostate
Cancer awareness)

#MuseumSel:ie

07.10am GMT
352 Photos
3413 Tweets
2045 Contributors
23:00 GMT
Eventifier 3791Photos
9 Videos
21566 Tweets
10,238 Contributors
Sharypic 5168 photos

#MusCake


622
museums
in
27
countries
signed

26000
tweets
reach
349.8
million

622 Музеи в 27 странах подписался
26000 твитов с охвата 349800000

DIGITAL
@curiousother: Curators in the Twitter world: How
has the digital age change your practice? Making it
more mobile, accessible, complicated?
AUDIO GUIDES
@Andreabgood: How many different languages
offers your museum (guided tours,audio guides)?
PHOTOS
@Sascha_Foerster: Is it allowed to take pictures of
photographs exhibited in a museum and use them
for a blogpost about them?

Why
Twitter
Works

•  Social
Media
(TwiPer)
allows
everyone
to
have
an
equal

voice

•  Using
topics
that
allow
both
museums
and
potenTal

visitors
to
engage
is
key.
Social
issues.

•  Museums
can
show
they
aren’t
‘stuffy’
while
sTll

showing
their
collecTon
with
inTmidate
facts.

•  Using
hashtags
allows
all
to
‘find
you’
(Brand

awareness)

•  It’s
FUN
&
Free*

*Ok,
other
than
staff
/me
and
fee


What
Not
to
Do

• Use
Social
Media
just
to
Market
(invite)

• Auto-‐add
from
Facebook
(and
visa
versa)

• Not
be
engaging

• Expect
anything
in
return

• Share
links
without
checking

• Re-‐read
before
hi`ng
send


Instagram
–

Going
where
your
audience
is

@ScottDylan

1. Choose Your Content
The first step to optimising your Instagram account for marketing purposes is to decide what content you are going to be posting on
there. Will the account be solely for pictures of products that your business provides, or will you be using the account to emphasise
your brand too? Will you be accepting user-generated content, will you be curating content ‘regrammed’ from other users, or will
every post be created entirely by your team? Have an idea of the things you will be posting before you set out; draw up some basic
guidelines to prevent the account from veering off track.
2. Cultivate a Following
Connect your Facebook and Twitter accounts to the Instagram feed to attract many more followers, and get into the habit of using
popular hashtags for each image. Many people search Instagram by hashtag to find relevant accounts to follow, so ensure that you
pictures are tagged appropriately to maximise potential follows. Lastly, follow others! Engage with other users, like other posts and
get involved with the Instagram community.
3. Vary Pictures, Video and Filters
Try not to have an Instagram feed where every image looks the same. Vary it up with different filters, add in a video every now and
then to spice it up, and ensure that you are being as creative as possible with your content. Implementing a house style is fine, but
ensure it is not too restrictive, as people can become very bored of seeing the same kind of image on their feed.
4. Optimise Every Element
Don’t leave any box unticked when it comes to posting an image or a video on Instagram. Fill in the location section, tag people who
appear in the post and make sure you input a caption. On your profile page, make sure you have a relevant bio a profile image and
ensure your business’ URL is visible.
5. Run A Competition
To truly draw attention to your Instagram account and make sure people know it is an essential element of your brand and your
business, run a competition using the platform. Ask users to use a hashtag on their entries to generate some interest, and promote it
across all other social media accounts. Make it a monthly thing for a consistent, reliable way to boost followers, engage with
customers and generate interaction.

Hashtags,
Hashtags,
Hashtags

Adding
tags
to
your
photos
is
a
great

way
to:

• ﬁnd
new
followers

• share
your
photos
with
more
people.


• Be
Relevant

• Be
Speciﬁc

• Be
Observant


Mar Dixon
+44 (0) 7800 539 065
www.mardixon.com ::
@mardixon
www.culturethemes.com ::
@culturethemes

Social media culture themes we are museums conference #wam14

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Social media culture themes we are museums conference #wam14