A breakdown of current interactive trends, specifically mobile and social, as it applies to retail and shopping.

1. 2011 Interactive Trends Presented July 2011

4. Everybody Wants What’ s Next

5. What’s New in Mobile

8. Mobile Wallets

12. t/mCommerce

17. Location Based Services

21. Mobile and Social Gaming

25. Mobile Media Trends

26. Mobile Spending Source: eMarketer 2011 (Millions)

27. Mobile Social Media Usage Source: eMarketer 2011

30. Online Media Trends

34. Online/Mobile Video Boom 2011 Source: Brightroll Video Advertising Report, 2011

35. PPC Shifts Focus

36. Sign-In Ads

37. Facebook Video Ads

38. Social Media Trends

45. Interactive Shopping Experience

48. Augmented Reality Virtual Fitting Room

51. Digital Signage Market In this “ interface ” age, everything is valued by how the customer interacts with a product

54. Trend Influencers Thoughts Mobile Wallets Google, Amazon, Mozido, PayPal, Isis, Square, Visa, Mastercard, Banks, etc In it's infancy, but the market will be won by a solution that is simple for consumer and retailer tCommercs/ mCommerce Retailers, Gilt, Boutiques.com, etc. Seemless shopping between in store and online LBS Foursquare, Facebook Places, Savengr, Google Places, and deals (Groupon Now, Amazon Local) Transition from individual to group check-in, and emerging as an important loyalty tool Mobile/ Social Gaming Zynga More exclusive branded content for established games Ad Spending Shifts -Audience usage expands -Interactive media budgets rise Media costs will increase along with competition Video -Fueled by social and mobile -Increase in ad space Continued shift in media support and viewership Online/Mobile ads focus on recall, awareness, and conversion Facebook Video Ads, Sign-in verification, Greystripe Full Screen Mobile Ads Closer association with brand metric goals Social Shopping Pose, Woot, Amazon, Social Currency, Pinterest, Polyvore Crowd-Source real-time feedback and suggestions on what to buy and where Virtual Fitting Rooms Microsoft Kinect, Pose Growing along with mCommerce via smartphones and tablets Digital Signage Digitial Aisle, usage increasing by retailers Providing customers with a unique interactive experience at point of purchase