My speech at Outernet event. LBS, check-in media, gamification

1. Outernet
Marco Vicario
Product Developer, Technology evangelist,
shy Innovator,Thinker, Human ,
Capgemini consultant

2. Winning the Zero Moment of Truth – Copyright © 2011 by Google Inc. All rights reserved.

3. The traditional mental model of
marketing
Winning the Zero Moment of Truth – Copyright © 2011 by Google Inc. All rights reserved.

4. The new mental model of marketing
Winning the Zero Moment of Truth – Copyright © 2011 by Google Inc. All rights reserved.

5. Gartner's 2011 Hype Cycle Special Report http://bit.ly/qCCOvA

6. Check-in media

7. your home page earn badges
What your friends are watching

8. Miso has more than
300.000 users
Source: http://rww.to/HVSX5Z

9. your actions check-in
search what you’re doing

10. GetGlue has
2.000.000 users
…and counting
Source: http://tcrn.ch/xPx24F

11. 100m cumulative check-ins, +800% 2011
350m data-point (likes, reviews, check-ins)
130m people
daily reach through Facebook/Twitter

12. Location Based System

13. 48.000 mobile owners
surveyed across
58 countries
Source: TNS http://bit.ly/IidUbr

14. Are you interested in LBS?
No
32%
Yes
68%
Source: TNS http://bit.ly/IidUbr

15. Reason for using LBS
46%
26%
22%
19%
13%
Navigation Finding Finding friends Checking public For a deal or
restaurants nearby transport special offer
Source: TNS http://bit.ly/IidUbr

18. Shopping

23. Gamification

24. By 2015, 50 percent
of companies will
embrace
gamification
Source: http://bit.ly/dMwY8P

29. Internet of Things

32. So What?

33. Recipe
Listen Be a part of it
Engage Measure

34. Grazie