Weartech is an educational gaming platform that allows children to play games to stimulate learning while unlocking customization options to design their own t-shirts. It aims to educate children online and develop their skills and creativity. The founders provide an overview of the company, business model, competitors, SWOT analysis, target market analysis, cost projections, and revenue projections, demonstrating neutral financial performance. They request €305,000 for a 40% equity stake to fund operations over the next 6 years.

1. WEARTECH
WHILE YOU PLAY, YOU LEARN!
Alban Cabiri - CEO
Dimpi Gaurav - CTO
Alessandro Miale - CFO
Simone Santamaria - CMO
Marco Solfato - COO

2. WHAT IS IT?

3. WEARTECH
• An internet based platform where children of
different ages can:
A. Play games:
 Games are designed in such a way so that to:
Stimulate the development of intuition and logic of kids.
Educate them on different subjects such as History,
Geography, Maths, Science etc.
B. Draw their own T-shirts:
 The successful accomplishment of the different levels of the
games unlocks features (shapes, designs, pictures etc.) which
then can be put on customised T-shirts that children draw
themselves.
Stimulate the creativity of young users.

4. HOW IT WORKS?

5. STEP 1

6. STEP 2

7. STEP 3

8. Game 1

9. Game 2

10. Game 3

11. Win a shape!

12. STEP 5

13. STEP 6

14. The Benefits
• The platform will educate children on how to
properly use internet.
• The platform will further develop children
computer skills and creativity.
• Children will receive highly customised
products which will distinguish them from
others.
• The parents will have the possibility to give
children a time consuming game, gaining
more time for their housework.

15. Market Analysis: Competitors
Enthusiast games
Casual games
Social games

16. S.W.O.T Analysis
Strengths
• Less repetitive than traditional social games (e.g. Farmville)
• More social than traditional casual free games websites (e.g. FreeGames)
• Educational purposes
• Highly customized products for the real life
• Possibility to exploit your creativity
Weaknesses
• Positioned in the middle of the categories space: not a social game, nor a casual games website
• Educational topics may not interest some categories of people
• People may be more interested in playing free games than buying personalized objects (no
revenues from purchasing)
Threats
• On-line gaming industry is a very competitive, various and fast changing environment
• Very big competitors with deep pockets (e.g. Zynga, GameForge)
• Innovations can be easily replicated by incumbents (low barriers to imitation)
Opportunities
• Big deep pocket competitors can be potential buyers for the company ( and an exit strategy for VC)
• On-line gaming is a fast growing market
• Digital natives are creating new challenges for education

17. Market Analysis: Demand
• Target: EU children aged between 0-18
• Estimated demand of users: N° farmville users
(27400000) aged between 13-17 in EU(15%) in
6 years  1,163,130 users
• Conversion rate: 18% estimated through
questionnaires  209,363 buyers

18. Distribution of buyers during time
(Adoption Curve)
250000
200000
150000
100000
Positive
50000 Neutral
Negative
0
1 2 3 4 5 6

19. Costs
Costs (Neutral Scenario) 2012 2013 2014 2015 2016 2017
Legal Cost 3.000 2.000 3.000 4.000 5.000 6.000
Workforce Salary 48.000 48.000 48.000 93.600 93.600 93.600
Computers 1.400 0 0 2.100 0 0
Ammortization 577 577 577 810 810 810
Website 495 1.656 1.656 1.656 1.656 1.656
Our salaries 60.000 60.000 60.000 60.000 60.000 60.000
Advertising 15.000 10.000 10.000 10.000 10.000 10.000
Printers 330 0 0 330 0 0
Office 20.000 20.000 20.000 20.000 20.000 20.000
Stationery and utilities 1.200 1.200 1.200 1.200 1.200 1.200
Total fixed costs 150.002 143.433 144.433 193.696 192.266 193.266
Inventory(quantity) 3.500 20.000 65.000 105.000 125.000 125.000
Inventory cost 7.000 40.000 130.000 210.000 250.000 250.000
Total internal costs 157.002 183.433 274.433 403.696 442.266 443.266
Marginal Costs for T- Sales Price € 20,00
shirt Euros
T shirt 2
Logistic 5
Print 2
Tot Marginal cost 9

20. Revenue projections
Net Income Cash Flow
1,600,000 1,600,000
positive, 1.3 positive, 1.327.
26.346 561
1,400,000 1,400,000
1,200,000 1,200,000
1,000,000 1,000,000
800,000 800,000
neutral, 740.
€
600,000 600,000
€
076 neutral, 740.88
6
400,000 400,000
200,000 200,000
negative, 31 negative, 319.9
28
9.118
0 0
2012 2013 2014 2015 2016 2017 2012 2013 2014 2015 2016 2017
-200,000 -200,000
-400,000 -400,000

21. The deal
• We ask € 305.000 for a 40% equity share in our
company.
• Our investor will have in 6 years the opportunity to sell
their share to second stage investors or to benefit from
an acquisition.

22. Would you like to invest in our
company?
THANK YOU!
Q & A.