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Welcome to


Startup Weekend
 MADRONA
housekeeping!

✓#SWYYC, #SWSG #MADSW, #SWCairo,
 HASHTAG BATTLE!


✓  Upload pics/vid to Flickr, tag it!

✓ Facilities

✓ Wifi: Hotel1000 --- its open
✓Thank-yous
Sta rt
                    the Schedule
         18:30- Speakers & Intro
Friday

         19:00- Half Baked
         19:45- PITCHFIRE
         21:15- Mingle with a purpose
         21:45- Voting & Team-forming
         22:00- Start working!




                                                                   Saturday
         1:00 - Doors close            Breakfast and work! - 9:00
                     Finalize Teams, brainstorm, vision - 10:00
                       Lunch, Speakers, Team Updates - 12:00
                                Customer Development - 13:00
Sunday




         10:00 - Breakfast and work                Dinner - 18:00
         11:00 - VALIDATION!                       Sleep(?) - 1:00
         12:00 - Lunch
         17:00 - Presentations (5 min each!)                  Fin
         18:00 - Dinner & Judging                                 ish
         Karaoke? ;)
SWGlobalSponsors
old the
    friday   Voting                  sc
                                 me ho
                                    tho ol
                                        d
         1    page with each idea &
                 founders name



3   post-it notes per person -
      these are your votes!



        20       minutes to place your
                        votes
how    to

             rock
        a   startup
        in   54 hours
               and
        beyond.


  CURRICULUM
the

      (listen at your own risk)
fridayPitchfire
                    60s.. so don’t try to.
    You can’t say much in
     Make people want to know more

           5-10s         Who are you?
           10-20s What’s the problem?
           10-20s What’s your solution?
           5-10s   Who do you need?

         the take n
      nd ..
  ra ept               otes
 B c           e!
   c on
        pa
           n am
                  enthu     siasm
   k eu                      gious!
Ma                 i s conta
buildingaTeam

  W h at rs   ✓ Complimentary skills
        tte   ✓ Clear and aligned interests
    Ma ST
       MO     ✓ Energy and Enthusiasm

Be open to co-ownership and be prepared to fail
           The team is EVERYTHING
projectManagament

       1                     2                 3
Braindump                Prioritize          Allocate
   Ideas                and Refine            and Set
Throw everything on
the table as early as
                         Choose only core
                           features and
                                            Deadlines
      possible          determine MVP for    Ownership =
                              Sunday        Empowerment!




Limit        scope and simplify early!
startupTools
      Set timers for                Use Roman
      each decision                   Voting
             IN QUEUE   DOING    DONE

   SCRUM       Task 3   Task 2    Task 1   BOARD

Reconvene regularly (every 2 hrs) for status updates


Urgent and                             Business
Important                               Model
  Matrix                               Canvas
MVP Validation
The INTERWEB                                  why validation
                                                matters:
A/B              Twitter&
Tests            F-book                            You
                 polls
                             Ask
                             your
                                                  can’t
Other TEAMS                  target
                                                   think
                             market
        Paper                .net
                                                        of
        polls
                     Use
                     your
                                    wufoo     EVERYTHING
                                    survey
                     feet!
your TEAM
                                                        3s
        z Brain-                                     s < on!
          storming                    poll        ge ti
                                      daddy    jud lida
                                                 va
                         feedback
MVP
sundayPresentations
         Focus on the PROBLEM & Core Value
                       Prop(leave the frills for Q&A)
            No numbers without justification
                        (i.e. hockey stick growth curve)
   Save demos locally - wireless WILL crash
                  (or preload all pages in different tabs)

 TECH CHECK & DRY RUN WITH TIMER!
                               (set cues to stay on track)

              ntly               Only 1-2 speakers
          orta !!!!
      imp !!!!!!!!!!                         (saves time)
m ost
        FUN
 H AVE
judgingCriteria

have                       customer validation
                    Interviewed potential/target customers?
               Integrated that feedback into your product?
                                                               ✓
you...
              Built a base of fans and would-be customers?


                                  business model
                   Differentiated yourself from competitors?
        Defined your customer acquisition/rollout strategy?
                                                               ✓
  Clearly and realistically articulated your revenue model?


                                           execution
                       Developed a a functional prototype?
                                Executed well as a team?
                                                               ✓
Your community
          2 011
                         yea
                            r              Da Fu
              en ts th
                      is
                                   dat
                                       e        ture!
            ev                  to
  20 0+         tten
                     dee
                         s
✓          +a
   30 000
 ✓       oun
             trie
                 s
                            izer
                                 s
    4 5c              rga
                           n
  ✓           loc al o
                                   ure
                                      s
      20 0+               p ven
                                 t
   ✓           + st  artu
       2 000
     ✓
Startup Weekend
Foundation
The city Eco-System
Events are key to help the community to grow and interact.                                                                    FT500 Leap        LEADERS
this slide is an exemple map of a city Eco-System
with our Model

                                                                                                                                               Country Economic Strategy
                                                                                                       IPO Leap PUBLIC/INTERNATIONAL



                                                                                        External Growth Leap             ACQUISITION/EXITS      Davos Economic Forum




                                                                                             VC
                                                                         Scaling Leap                                   SVB, Sequoia Capital
                                                                                             NATURAL GROWTH


                              Garage

                                                          Funded Leap         MENTORING          Y-Combinators / Tech Stars / Startup Labs
                                                                              INCUBATION


                                                               Alpha Ideas
                                         Startup Leap          & Team formation      Bar Camps, Startup Weekend, Fail Conf




                            Co-founder Leap          co-founder dating    Startup Drinks, Co ee 2.0 meetup, Founder Dating,
                                                     & networking         Startup Weekend                                           City Ecosystem

        ?      Entrepreneurship Leap    skill building
                                        & discovery
                                                           GEW, Business Plan Competitions , TED, Ignite

  John Doe
Welcome to


Startup Weekend
 MADRONA
K IC  K
Le t ’s
      A S S !

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Madsw presentation 0611

  • 2. housekeeping! ✓#SWYYC, #SWSG #MADSW, #SWCairo, HASHTAG BATTLE! ✓ Upload pics/vid to Flickr, tag it! ✓ Facilities ✓ Wifi: Hotel1000 --- its open ✓Thank-yous
  • 3. Sta rt the Schedule 18:30- Speakers & Intro Friday 19:00- Half Baked 19:45- PITCHFIRE 21:15- Mingle with a purpose 21:45- Voting & Team-forming 22:00- Start working! Saturday 1:00 - Doors close Breakfast and work! - 9:00 Finalize Teams, brainstorm, vision - 10:00 Lunch, Speakers, Team Updates - 12:00 Customer Development - 13:00 Sunday 10:00 - Breakfast and work Dinner - 18:00 11:00 - VALIDATION! Sleep(?) - 1:00 12:00 - Lunch 17:00 - Presentations (5 min each!) Fin 18:00 - Dinner & Judging ish Karaoke? ;)
  • 5. old the friday Voting sc me ho tho ol d 1 page with each idea & founders name 3 post-it notes per person - these are your votes! 20 minutes to place your votes
  • 6. how to rock a startup in 54 hours and beyond. CURRICULUM the (listen at your own risk)
  • 7. fridayPitchfire 60s.. so don’t try to. You can’t say much in Make people want to know more 5-10s Who are you? 10-20s What’s the problem? 10-20s What’s your solution? 5-10s Who do you need? the take n nd .. ra ept otes B c e! c on pa n am enthu siasm k eu gious! Ma i s conta
  • 8. buildingaTeam W h at rs ✓ Complimentary skills tte ✓ Clear and aligned interests Ma ST MO ✓ Energy and Enthusiasm Be open to co-ownership and be prepared to fail The team is EVERYTHING
  • 9. projectManagament 1 2 3 Braindump Prioritize Allocate Ideas and Refine and Set Throw everything on the table as early as Choose only core features and Deadlines possible determine MVP for Ownership = Sunday Empowerment! Limit scope and simplify early!
  • 10. startupTools Set timers for Use Roman each decision Voting IN QUEUE DOING DONE SCRUM Task 3 Task 2 Task 1 BOARD Reconvene regularly (every 2 hrs) for status updates Urgent and Business Important Model Matrix Canvas
  • 11. MVP Validation The INTERWEB why validation matters: A/B Twitter& Tests F-book You polls Ask your can’t Other TEAMS target think market Paper .net of polls Use your wufoo EVERYTHING survey feet! your TEAM 3s z Brain- s < on! storming poll ge ti daddy jud lida va feedback MVP
  • 12. sundayPresentations Focus on the PROBLEM & Core Value Prop(leave the frills for Q&A) No numbers without justification (i.e. hockey stick growth curve) Save demos locally - wireless WILL crash (or preload all pages in different tabs) TECH CHECK & DRY RUN WITH TIMER! (set cues to stay on track) ntly Only 1-2 speakers orta !!!! imp !!!!!!!!!! (saves time) m ost FUN H AVE
  • 13. judgingCriteria have customer validation Interviewed potential/target customers? Integrated that feedback into your product? ✓ you... Built a base of fans and would-be customers? business model Differentiated yourself from competitors? Defined your customer acquisition/rollout strategy? ✓ Clearly and realistically articulated your revenue model? execution Developed a a functional prototype? Executed well as a team? ✓
  • 14. Your community 2 011 yea r Da Fu en ts th is dat e ture! ev to 20 0+ tten dee s ✓ +a 30 000 ✓ oun trie s izer s 4 5c rga n ✓ loc al o ure s 20 0+ p ven t ✓ + st artu 2 000 ✓
  • 16. The city Eco-System Events are key to help the community to grow and interact. FT500 Leap LEADERS this slide is an exemple map of a city Eco-System with our Model Country Economic Strategy IPO Leap PUBLIC/INTERNATIONAL External Growth Leap ACQUISITION/EXITS Davos Economic Forum VC Scaling Leap SVB, Sequoia Capital NATURAL GROWTH Garage Funded Leap MENTORING Y-Combinators / Tech Stars / Startup Labs INCUBATION Alpha Ideas Startup Leap & Team formation Bar Camps, Startup Weekend, Fail Conf Co-founder Leap co-founder dating Startup Drinks, Co ee 2.0 meetup, Founder Dating, & networking Startup Weekend City Ecosystem ? Entrepreneurship Leap skill building & discovery GEW, Business Plan Competitions , TED, Ignite John Doe
  • 18. K IC K Le t ’s A S S !

Notas do Editor

  1. FACILITATOR\n
  2. ORGANIZER\n\n**Please customize this slide to give attendees all relevant practical info about the weekend.\n
  3. ORGANIZER\n
  4. FACILITATOR\n\nAside from local sponsors, as a non profit Startup Weekend relies on global sponsorships and grants to be substainable and expand globally. A lot of these\nglobal sponsors offer resources to each of the attendees with products and service they will find valuable over the next 54 hours. If\nyou have not already, please pick up a Global Sponsor one pager that list out all of these resources you can use over the weekend.\n\nTwilio.com: provides a web-service API for businesses to build scalable, reliable communication apps\nTHE DEAL: $50 credit using code &amp;#x201C;ENTER TWILIO CODE HERE&amp;#x201D;\nWant more? Give more credit by sending a DM to @Twilio, or get even more by emailing help@twilio.com\n\nAmazon AWS: delivers a set of services that together form a reliable, scalable, and inexpensive computing platform &amp;#x201C;in the cloud&amp;#x201D;.\nTHE DEAL: $50 credit per team + an additional $200 credit to the 1st place team. Ask your facilitator to claim your team&amp;#x2019;s $50 credit.\n\noDesk: Allows you to hire remote contractors including Web Developers, Graphic Designers, SEO/SEM experts and more.\nTHE DEAL: $100 credit per person. To redeem it: (1) post an hourly job on oDesk, (2) interview an hire a contractor, and (3) email\npowered@odesk.com with special code &amp;#x201C;#startupweekend&amp;#x201D; and your account will be credited. Valid for new users only.\n\nMicrosoft BizSpark: Is a global program designed to help accelerate the success of early stage startups, providing Software, Support\nand Visibility. Request your enrollment code at http://startupweekend.org/bizspark\n\nKauffman Foundation: is the world&amp;#x2019;s largest foundation dedicated to entrepreneurship. In September 2010 Startup Weekend\nreceived a grant from the Ewing Marion Kauffman Foundation, which empowers us to continue to scale globally and to study\nthe unpredictable science of successful entrepreneurship. To learn more about the Kauffman Foundation, check them out at\nKauffman.org.\n\nMomentum: A mentorship driven startup accelerator and a great next step to consider after Startup Weekend.\nI encourage you all to learn more about them and other startup accelerators because they are the perfect next step to startup\nsuccess after this weekend.\n
  5. FACILITATOR\n\nOrganizer&amp;#x2019;s will write down the title of each pitched idea, the order number, and the name of the pitcher on a sheet of paper. Once all pitches have been finished (during the 30 minutes of networking), organizers will post each idea on a wall/window and hand out 3 blank sticknotes to each participant. - These are your votes, don&amp;#x2019;t lose them! You&amp;#x2019;ll then have 30 minutes to place your stickynotes on the ideas you&amp;#x2019;d like to see worked on over the weekend. You can vote for your own idea if you want, and you&amp;#x2019;re welcome to paste all 3 votes on 1 idea or spread them out. (Note: you don&amp;#x2019;t need to write your name on the stickynotes: it&amp;#x2019;s all anonymous.) After the 30 minutes are up we&amp;#x2019;ll take down the ideas and tally the votes to determine the top ideas.\n
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