GlobalGiving is an online marketplace that connects donors to charitable projects around the world. Donors can give money to support projects and receive updates on the projects' progress and impact. The document discusses how GlobalGiving users can browse projects, make donations, and use social media and other tools to promote projects and engage with donors. GlobalGiving aims to provide organizations with tools to help them succeed through community involvement and social media outreach.

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What isWhat is
globalgiving?globalgiving?

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An online marketplace thatAn online marketplace that
connects people to projects allconnects people to projects all
overthe world they can giveoverthe world they can give
money to support. Donorsmoney to support. Donors
hearabout progress and seehearabout progress and see
impact.impact.

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Fundraising successon
GlobalGiving
2008
>1000!

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What follows is
about how
global givers use
the site:

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Browsingresults...
Results are
ranked by
popularity
among
givers and
by project
leader
updates

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Donors’
eyes go
here first!

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Donors’Donors’
eyes goeyes go
herehere
next!next!

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The medianThe median
size ofsize of
donation isdonation is
$50.$50.
Givers wantGivers want
to see optionsto see options
above andabove and
below $50!below $50!

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Global givers want to
hear: what is your
organization’s
goal?
acommunicationsplatform

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Givers want to read about the goal!

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Education success Story:
Anyango and Linet said:
“Now fellow children don’t
discriminate us, stigmatize
us, and even shame us at
school because we have friends
who care for us and pray for
us….they are the parents we
have... We just know them as
GlobalGiving friends…”
Yourquarterly updates help retain donors

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Let me
speak!

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Do conversationsDo conversations
make amake a
difference?difference?

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Obama campaign success: through social media

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How do messagesHow do messages
spread?spread?
Word of mouth
Email Newspaper
Website Radio
Phonetexting Television

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GlobalGiving is part of yoursocial
media approach to fundraising
On GlobalGiving
• Project updates
• Fundraising tool
• Tell afriend tool
• Widget tool
• Giftcards
OtherInternet
Blogs
Podcasting
Newswebsites
Youtube/ Snapfilms
(videoslinked to your
page)
Twitter (SMS
messagesabout your
cause)

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Did you knowDid you know
about the toolsabout the tools
givers use togivers use to
promote projectspromote projects
they love?they love?

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Registries allow people to
endorse/advertise combinations of
projects

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Fundraiser
toolsallow
any person to
takecontrol of
evangelizing
for your
project. These
toolsintegrate
into
FaceBook and
other social
media
websites.

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GlobalGiving wants
every organization to
succeed. We provide
the tools. You set your
goals. The more you
include the people you
serve in the process,
the more you succeed
in the social media
world