This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
So what’s the big deal about social media? Isn’t it just a bunch of people on Twitter telling everyone what they had for breakfast? Why do we care about it?
The consumer has chosen these new communication media. Without us. So we have to evolve.
So what is Social Media, and who is using it?
Social media is a two way conversation. It’s scary for a brand, because you’re not sending people clever headlines that took a creative team months to develop. You’re having a real conversation between two people, in real time.