Simple Socia Realtor - Social Media Marketing Made Simple

Simple Social Realtor
Brought to you by: Marc JohnsonNMLS# UT-217471
Marc Johnson
801-792-7777
www.marcwjohnson.com
marc@marcwjohnson.com

Simply Social Realtor - What We Cover
1.How
to
use
Social
Media
to
let
everyone
know
WHAT
YOU
DO
2.What
plaAorms
Realtors
should
use
to
maximum
exposure
3.Why
you
should
be
acGve
on
4
to
6
Social
Media
Sites
to
drive
leads
4.How
to
simply
and
manage
all
your
Social
Media
sites
5.What
and
how
to
post
to
show
you
are
the
Real
Estate
Expert
6.Why
you
should
NOT
depend
on
any
one
plaAorm
7.What
the
single
most
important
objecGve
of
Social
Media
is

Social Media
The one thing about Social Media
is that it will change. What was
relevant 2 to 3 years ago is either
gone or evolving.
Social media is a platform to
connect with friends, family, past
clients and potential clients.
Many Realtors will quit using it
for business which leaves a huge
opportunities for those who
embrace it
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com

Social Media Trends for 2014
Google+ to share a larger space
Rise in marketing via Linked IN
Photo/Video content is almost required
Replacement of static with interactive content
Mobile emerging as the main access device

Your
Brand
Simple Social Realtor
Your
Network
Your
Resume
Your
Voice
Your
Visual
Your Message
Your
Visual
Your
Niche
Yourself

Facebook Facts
Active User on Facebook
Male Users
Female Users
Greatest Growth
Facebook Mobile Only
1.28
Billion
42%
58
55-64
Year Old
189
Million
www.facebook.com/MarcWJohnson

Facebook
4 Reasons You Should Use Facebook
Social Sharing site
The biggest opportunity to communicate w/clients
Still the best place to engage with your SOI
The average Facebook user is connected to over 200 friends

Linked-In Facts
Active Users
Male users
Female Users
35 or older
Use mobile everyday
300
Million
63%
37%
79%
41%
www.linkedin.com/in/marcwj

4 Reasons To Use LinkedIn
LinkedIn
Think of this as your online resume
Easy to maintain
Great way to stay top of mind and stay-in-touch professionally
Grow you SOI by connecting with current and potential clients

Twitter Facts
Total Account on Twitter
Male Users
Female Users
Character Max.
Tweets per Second
560
Million
36%
64%
140
640
https://twitter.com/marcwjohnson

4 Reasons You Should Use Twitter
Twitter
•The CIA joined Twitter on Jun 7, 2014 - You should too!

Twitter
4 Reasons You Should Use Twitter
It will help you keep up on what people are talking about
It will introduce you to new friends
You can create traffic to your blog or Website
Can help you build your personal brand

Instagram Facts
Total Account on Twitter
Male Users
Female Users
Character max per post
Use Instagram DAILY
150
Million
32%
68%
150
57%
http://www.instagram.com/MarcWJohnson/

Instagram
4 Reasons You Should Use Instagram
Visual Marketing
Fastest Growing Social Media Platform (behind Google+)
Your Audience IS on Instagram
Generates High Quality Leads

Instagram
Should you have a business and a personal Instagram
It Depends
If your photos are totally unrelated to your business - maybe
http://instagram.com/MarcWJohnson
You may want to have an account just for Real Estate like
Georgia Wall
http://instagram.com/kirklandpeach
Remember it can be cumbersome to have 2 accounts
You can have just one account for both

Pinterest Facts
Active Users
Male users
Female Users
Visit Pinners Pin every day
Visits are via mobile
70
Million
32%
68%
1 out
of 5
41%
http://www.pinterest.com/MarcWJohnson/

4 Reasons To Use Pinterest
Pinterest
Think of this as your online brochure
Drives more traffic to your web site immediately
Brings Google ranking organically vs pay-per-click
advertising
Grow you SOI by connecting with more potential customers

Pinterest
vs
Instagram

vs
2 Reasons to choose Pinterest
The “Group Board” Factor: Group boards are not only a
great way to organize ideas and bring people together,
but they can also have real tangible benefits for your
brand and business. ( My Boards )
It is the a great way to “Glam-It-Up” with the things you
passionate about and that you want to share

vs
2 Reasons to choose Instagram
!
Consumer feedback: It is always great to receive feedbacks from
your consumers on what they like and don’t, as commenting on
photos tends to be more popular on Instagram than on Pinterest.
A bit more casual yet effective interaction, Instagram is all about
strengthening personal relationship and building loyalty with
your clients.

vs
Both are GREAT
I have a whole new view on Instagram
Some of your clients are going to be on Instagram and
some are going to be on Pinterest
Instagram is more mobile
Pinterest is where you go to get inspiration and collect
ideas

YouTube Facts
Active Users
Male Users
Female Users
YouTube more than Cable
Baby Booms Monthly Visits
1
Billion
64%
46%
18-34
Year Old
40%
http://www.Youtube.com/MarcWJohnson/

4 Reasons To Use YouTube
YouTube
This is where people go to learn
YouTube will post directly to your Google+ page
Post a “Get To Know You” video
Videos on the steps to buying or listing a home (how-to
content)

Google + Facts
Active User on Google
Male users
Female Users
Greatest Growth
Are smartphone users
540
Million
71%
29%
45 - 54
Year Old
30%
www.plus.google.com/+MarcWJohnson

4 Reasons To Use Google+
Google+
Being active on Google+ can drive traffic to your website
Google+ is different than any other social media site
Don’t treat Google+ like Facebook - you post differently
Google+ is more about education than self promotion

Google+
You can use Google+ to begin blogging
If your a blogger this is a great place to be recognized
Create circles for the people you want to connect with
You can invite people from your gmail account to build your circles
Bill Gassett
https://plus.google.com/+BillGassett/posts

Blog
Blogging is clearly a big focus for realtors who want to take
advantage of social media and content marketing.
you can control your Real Estate blog,
you can set the tone and use it to market yourself
share company news or provide interesting information for your
customers.
The pressure to produce high-quality content consistently
will be a lot higher.
It’s another footprint on the Web

Know Your Purpose
Who are your clients
Make sure you make it all about them
What do they need
How can you help them
Why they should choose you
Show them how professional you are

Ideal Client

Ideal Client #1
Medium Income
Late 20’s
Looking for their starter home
No Down Payment

Ideal Client #2
Medium Income
Late 30’s
Looking for a larger home
Medium Down Payment

Ideal Client #3
High Income
Late 50’s
Looking for their dream home
Large down payment

Ideal Client #4
High Income
Early 50’s
Looking For A Nicer Home
Medium Down Payment

Define Your Strategy
Who are your clients?
What do you do?
What service do you provide?
Why should they choose you?
Where is your audience?
When will you contact them?
How often will you engage them?

Know what your goals are
Build where you can be your best brand
Measure your success
Know when to try something new
Build your reputations
Promote your business
Position yourself as the local market expert
Network with others
Diversify your marketing effort

You will want to post things benefit your
clients before, during and after the
transaction
Checklists are very popular
Decorating ideas
Neighborhood info
Contests - How much is this home
worth

Tell Us A Story
Tell us a story
http://www.picmonkey.com/

8 Rules of Social Marketing
____ Listen first to your followers and never stop
listening
____ Don’t tell your Customers to ?Like? you and ?
Follow? you, tell them why and how they should.
____ Be authentic
____ Be Consistent
____ Ask questions
____ Surprise and delight your customers
____ Share pictures and videos to tell stories
____ Spend at least 30 minutes a day

Rule #1
Listen first to your
followers and never stop
listening

Rule #2
Don’t tell your Customers to ?
Like? you and ?Follow? you…… tell
them why and how they should
and they will.

Rule #3
Be authentic

Rule #4 Ask Questions

Rule #5
Surprise and Delight them

Where Do I Get Ideas
____ Listen first to your followers and never stop listening
____ Don’t tell your Customers to ?Like? you and ?Follow? you,
tell them why and how they should
____ Be authentic
____ Ask questions
____ Surprise and delight your customers
!
https://storytellit.com/

#hashtags
Expand your reach
Amplify your brand
Across multiple social media platforms
To promote specials and events
Capture new fans and followers

Create a Calendar

One Place to Follow
You Can Monitor Multiple Streams in One Place
You Can Have A Team Member Manage Your Social Media
You Can Cross Post To Multiple Social Media Sites (Google+)
You Can Use It Across All Platforms (phone/tablet/
computer)
Hootlet app right on Chrome
Here Is How I Use It: https://hootsuite.com/dashboard

5 Step Profile Action Plan
____ Create your account
____ Post your picture
____ List your web sites
____ Complete your contact info
____ Let them know who you are,
what you do, and why they need
you
1.
2.
3.
4.
5.
1st Last
Fan Page
Blog

How I Use Social Media
Personal - with people I know personally (FaceBook)
Business - Financing / Social Media Marketing (FaceBook)
My Friends - My Family - My Life (Instagram)
What I’m passionate about visually to everyone (Pinterest)
This is where I show you how (YouTube)

How I Use Social Media
This is my Resume - I want your business ( Linked IN )
What people are talking about/ My Niche ( Twitter )
Where I Share Original Content and Expert Advise (Blog)
Information Channel - Pay Attention To It (Google +)
CRM Database with over 5,000 names (CRM)

It’s Been See you at my next Presentation
My
Pleasure :)

Simple Socia Realtor - Social Media Marketing Made Simple

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