PHP Usergroup Stuttgart 12 mai 2010

Mobile
Augmented Reality

Marc René Gardeya - - www.hoppala.eu

www.hoppala.eu

Marc René Gardeya, Founder and CEO

Mobile
Augmented Reality
What it is and how it works
Layar and PHP


Augmented Reality
airtagging
optic internet
synthetic environment


It‘s been there before

Columbia University Computer Graphics and User Interfaces Lab


What‘s so great
combines real and virtual
interactive and realtime
3D

How it works
Camera
Screen
Location
Direction
Information
Layer developed by Hoppala

Markerless
Tracking

gps compass

Markerbased
Tracking


Markerless Markerbased

works everywhere needs markers
only outside works inside

Future
converging technologies
image recognition
standardization


Layar Open Platform

Brands & Content

Developers Users

Worlds Largest Platform

500 layers published
2.000 layers in development
3.000 content creators worldwide
1.500.000 downloads
Android & iPhone

Layar Distribution

Global preinstallation

Tens of millions of phones with Layar
preinstalled already in the shops

#1 in all markets except Japan (#2)


Best practices


City marketing

Layer developed by NAi / IN10

Entertainment

Layer developed by AugmentReality

Art

Chris Manzione: „Key element of our layer is that the objects are site-speciﬁc. This
is different than most other digital media that can be easily transfered and shared.
This requires the users presence and interaction with the site itself.“
Layer developed by Superimpose / VPAP

Ubisoft‘s Splintercell

Layer developed by Muzar.org

Easter Greetings
Place 3D easter eggs from web and mobile

Leave a message
for your friend

Happy easter!
again!
Loo king forward to see you

Layer developed by Hoppala

Berlin Wall

Layer developed by Hoppala / Superimpose

Layar Architecture


Basic webservice
<?php
define( 'LAYERNAME', 'mylayer' );
$hotspots = array();

$response = array(
'hotspots' => $hotspots,
'layer' => LAYERNAME,
'errorCode' => 0,
);

$json = json_encode( $response );

header( 'Content-type: application/json');
echo $json;
?>


JSON Response

{
"hotspots":[],
"layer":"mylayer",
"errorCode":0
}


Return Points of Interest


Return Points of Interest
<?php
$hotspots = array();

$hotspot = array(
'title' => 'Restaurant',
'line2' => '',
'line3' => '',
'line4' => '',
'attribution' => 'Footnote',
'lat' => 48.8 * 1000000.0,
'lon' => 9.2 * 1000000.0
);
$hotspots[] = $hotspot;
?>


World Geodetic System 1984
Stuttgart
WGS 84 Latitude: 48.8
Longitude: 9.2
+Latitude

-Latitude
-Longitude +Longitude

POI next to you
<?php
$lat = $_GET['lat'];
$lon = $_GET['lon'];

$hotspot = array(
'title' => 'Sticky POI',
'line2' => 'It sits right',
'line3' => 'next to you',
'line4' => '',
'attribution' => 'footnote',
'lat' => (int)($lat + 0.0005) * 1000000.0),
'lon' => (int)($lon * 1000000.0)
);
?>


Provide actions


Provide actions
<?php
$hotspot = array(
'title' => 'Bäckerei Blank',

...

'actions' => array(
array(
'label' => 'Go to website',
'uri' => 'http://www.hoppala.eu'
)
)
);
?>


3D model


3D model
<?php
$hotspot = array(
...

'dimension' => 1,
'object' => array(
'baseURL' => BASEURL,
'full' => MODEL,
'size' => 20 // tell client before loading model
),
'transform' => array(
'angle' => 0,
'rel' => FALSE,
'scale' => 10 // make model 10 times larger
)
);
?>


www.layar.com


THANK YO U!
www.hoppala.eu

Marc René Gardeya, Founder and CEO

PHP Usergroup Stuttgart 12 mai 2010

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