Online marketing for offline businesses

1. The Problem http://www.ypassociation.org/

3. Business directory MerchantCircle has online profiles of 1.3 million small companies, four times what it had two years ago.

4. Review site Yelp had 31 million unique visitors in April, up 35 percent year-on-year

5. Your competition is listed

6. You are not listed

9. Pay for printing

10. Pay for distribution

11. Split-testing is expensive

12. Results are not measured

14. Capture customer's email addresses automatically

15. Ability to send advertisements/notices of specials/incentives/etc at the click of a button

16. Active, on-line presence with an interactive web-log

18. Presence on Facebook

20. YouTube videos

22. Optimize ad spend with AdWords

24. Keyword research to find top searched terms

25. Alter title tags, H1 tags, meta tags

27. Forum profiles

28. Article marketing

29. Social bookmarking

31. Customer/prospect gets a series of emails

32. Ability to send one-off newsletter or special offer

33. Import existing customer list

34. Customer may opt-out at any time automatically

35. All emails compliant with the CAN-SPAM act

36. DKIM ensures high deliverability and avoids spam folder

40. Usage statistics tracked through Google Analytics

41. Automatic pinging for new posts

43. Yahoo!

44. CitySearch

45. SuperPages

46. InsiderPages

47. Merchant Circle

48. More.......

50. You can contribute to local conversations

51. Post when you have a special offer

56. Allows you to test keywords

57. Allows you to split-test ad copy

58. Will show an immediate response

60. Gives feedback on what works and what does not

61. Shows your traffic over time

62. Gives you demographics of your visitors

63. Shows which blog posts are more popular