This document discusses Care 2 Share, a framework for one-to-one, one-to-many, and many-to-many communication using relational, personal, and social media formats. It touches on key concepts like trust, permission, control, measurement, and segmentation in delivering effective messages through advertising, CRM, referral marketing, and other approaches. The document suggests this area incorporates insights from fields like behavioral economics, social psychology, and network dynamics.

1. Care 2 Share? Bram Alkema Visionalist

2. Talk to Talk with Talk amongst

3. Delivery Dialogue Discussion 3D framework

4. Prominent Personal Remarkable Effective message

5. One 2 Many One 2 One Many 2 Many Relational

6. Trust Permission Control Main headache

7. Bought Solicited Earned Media

8. Reach Retention Promotors Measurement

9. Creative Strategist Sales/CRMngr Social Guru Expert

10. Segments Clustomers Communities Grouping

11. Advertising CRM/Direct Marketing Referral Marketing Marcom type

12. Advertising Clustomising Refertising Better names

13. Attention Profiling Recommendation Goal

14. Sending Subscribing Sharing Message flow

15. Mass Media Formats Business Media Formats Personal Media Formats SocioTech

16. Spam Service mail Birthday invite Mail is all formats

17. ’60s -’80s ’80s-’00 ’00-10 Heydays

18. Segmented Advertising Profiling converts Seeding Reference Paradigms

19. Asymmetric Signaling Persuasion Architecture Network Dynamics Dissidents

20. Mass Psych Behavioral Econ Social Psych Psych area

21. Talk with info[at]bramalkema.nl

22. @baldmarbles Care 2 Share this with others?