Apresentação do trabalho de linguagem e comunicação ipam porto

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Nuno Benjamim Pinto

Trabalho da disciplina Linguagem e Comunicação do Curso Avançado em Marketing Digital do Ipam Porto

Marketing

Trabalho de Linguagem e Comunicação
Prof.ª Cidália Neves
Elaborado por:
Nuno Benjamim Pinto - IPAM Porto 2016

“status”
• O que é?
status |státus|
(palavra do latim que significa "posição de pé, estado, situação,
condição")
substantivo masculino de dois números
1. Estatuto ou situação de uma pessoa ou entidade.
2. Estatuto privilegiado.
Fonte: dicionário Priberam
“faz-nos gastar dinheiro que não temos, em coisas que não
precisamos, para impressionar pessoas de quem não
gostamos.”
Fonte: popular
Nuno Benjamim Pinto - Ipam Porto 2016

status social
Nuno Benjamim Pinto - Ipam Porto 2016

status social
Velho ancião
Nuno Benjamim Pinto - Ipam Porto 2016

status social
feudalismo capitalismo
Nuno Benjamim Pinto - Ipam Porto 2016

o status e o marketing
"Não poderia ser elaborada punição mais demoníaca, se tal coisa fosse
fisicamente possível, do que estar numa sociedade e passar totalmente
despercebido por todos os seus membros".
William James em "Os princípios da psicologia"
https://pt.wikipedia.org/wiki/William_James
Nuno Benjamim Pinto - Ipam Porto 2016

o status e o marketing
Nuno Benjamim Pinto - Ipam Porto 2016
Ajudar o que não possui a parecer ter - status

os status seekers
consumo = prazer consumo = exibir
Nuno Benjamim Pinto - Ipam Porto 2016

teste de status
Nuno Benjamim Pinto - Ipam Porto 2016

teste de status
Exclusividad
e
Comunidade fechadateste
Nuno Benjamim Pinto - Ipam Porto 2016

teste de status
Exemplo Lee Jeans
Nuno Benjamim Pinto - Ipam Porto 2016

teste de status
Exemplo bar
1930
Nuno Benjamim Pinto - Ipam Porto 2016

teste de status
Exemplo Netflix n’ Chill
Nuno Benjamim Pinto - Ipam Porto 2016
https://youtu.be/TTlIGdlbTy4?
list=PLvahqwMqN4M0z70AExFCNfpynu7YAEhky

teste de status
Exemplo Netflix socks
Nuno Benjamim Pinto - Ipam Porto 2016
https://youtu.be/Fi6RLrJrjLQ

conclusão
provar a
ousadia
Nuno Benjamim Pinto - Ipam Porto 2016

Muito obrigado!
Nuno Benjamim Pinto - Ipam Porto 2016

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Apresentação do trabalho de linguagem e comunicação ipam porto

1. Trabalho de Linguagem e Comunicação Prof.ª Cidália Neves Elaborado por: Nuno Benjamim Pinto - IPAM Porto 2016

2. “teste de status” • Status – Status social • Status atribuído vs. Adquirido • Posição social – classe social • Status e o marketing • O “apelo do Status” – Status seekers • Exemplos de teste de status • Conclusão Nuno Benjamim Pinto - Ipam Porto 2016

3. “status” • O que é? status |státus| (palavra do latim que significa "posição de pé, estado, situação, condição") substantivo masculino de dois números 1. Estatuto ou situação de uma pessoa ou entidade. 2. Estatuto privilegiado. Fonte: dicionário Priberam “faz-nos gastar dinheiro que não temos, em coisas que não precisamos, para impressionar pessoas de quem não gostamos.” Fonte: popular Nuno Benjamim Pinto - Ipam Porto 2016

4. status social Nuno Benjamim Pinto - Ipam Porto 2016

5. status social Velho ancião Nuno Benjamim Pinto - Ipam Porto 2016

6. status social feudalismo capitalismo Nuno Benjamim Pinto - Ipam Porto 2016

7. o status e o marketing "Não poderia ser elaborada punição mais demoníaca, se tal coisa fosse fisicamente possível, do que estar numa sociedade e passar totalmente despercebido por todos os seus membros". William James em "Os princípios da psicologia" https://pt.wikipedia.org/wiki/William_James Nuno Benjamim Pinto - Ipam Porto 2016

8. o status e o marketing Nuno Benjamim Pinto - Ipam Porto 2016 Ajudar o que não possui a parecer ter - status

9. os status seekers consumo = prazer consumo = exibir Nuno Benjamim Pinto - Ipam Porto 2016

10. teste de status Nuno Benjamim Pinto - Ipam Porto 2016

11. teste de status Exclusividad e Comunidade fechadateste Nuno Benjamim Pinto - Ipam Porto 2016

12. teste de status Exemplo Lee Jeans Nuno Benjamim Pinto - Ipam Porto 2016

13. teste de status Exemplo bar 1930 Nuno Benjamim Pinto - Ipam Porto 2016

14. teste de status Exemplo Netflix n’ Chill Nuno Benjamim Pinto - Ipam Porto 2016 https://youtu.be/TTlIGdlbTy4? list=PLvahqwMqN4M0z70AExFCNfpynu7YAEhky

15. teste de status Exemplo Netflix socks Nuno Benjamim Pinto - Ipam Porto 2016 https://youtu.be/Fi6RLrJrjLQ

16. conclusão provar a ousadia Nuno Benjamim Pinto - Ipam Porto 2016

17. Muito obrigado! Nuno Benjamim Pinto - Ipam Porto 2016

Apresentação do trabalho de linguagem e comunicação ipam porto

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Apresentação do trabalho de linguagem e comunicação ipam porto