Mapped's presentation from Confab 2011: The Content Strategy Conference

1. Data,
context
& content strategy
M.

2. M.
M.
M.
M.

6. ref Richard Nisbett, The Geography of Thought

11. M.

14. M.

15. Site search terms categories
2% 2% 1%
6%
14%
53%
23%
Health Product
Tools Product related
Claims Other
VHI

20. M.

31. Tracker mortgages
With this type of __________, the interest rate tracks a __________ that is outside the
__________ of the lender, such as the Bank of England base __________. Every time
that rate goes up or __________, so does the interest rate on your __________.
Naturally, you will be better off __________ the interest rates __________ and your
monthly __________ will be less. But, you should make sure your __________ will allow
you to make __________ monthly payments if __________ rates were to go back up.
Early __________ charges will sometimes __________ if you switch away from the
__________ before the tracker deal period __________.

32. Tracker mortgages
With this type of __________, the interest rate tracks a __________ that is outside the
Naturally, youthe lender,better off __________ base interest rates time
__________ of
will be such as the Bank of England the __________. Every
__________up or __________, so does the interest rate on be less. But, you should
that rate goes and your monthly __________ will your __________.
make sure your __________ will allow you to make __________ monthly
payments if ____________________ theto go back __________ __________
Naturally, you will be better off rates were interest rates up. Early and your
charges__________ will be less. But, you should you switch away from theallow
monthly will sometimes __________ if make sure your __________ will
you to make __________ monthly payments if __________ rates were to go back up.
__________ before the tracker deal period __________. from the
Early __________ charges will sometimes __________ if you switch away
__________ before the tracker deal period __________.

51. €

52. €

56. Creamy

67. M.

71. M.

73. An exercise

80. M.
M.
M.
M.