2. Business overview
• Learn sales territory mapping online in 3 days
• Increase profits 10% to 35% with mapping skills
• We are in the self-paced eLearning business
• We deliver high-value, specialized business skills
• Sales departments have been slow to adopt mapping
• Our training was developed by sales ops for sales ops
• Enables teams to avoid months of trial and error
9. Barriers to entry
• Focused on their specific tool vs. best-of-breed
• Focused on college credits vs. point solutions
• Lack of specialized experience
• Too comfortable with SEM / Email
• Content creation challenges for eLearning
• Copyright protection
• Founder’s experience
Would you use Microsoft Excel to figure out how to drive from San Francisco to Lake Tahoe? But that’s what sales teams are using today to manage their territories. Map2Profit will produce and sell specialized online training programs to business clients on any device. The global five-year growth rate for self-paced eLearning is expected to be over 9% with revenues reaching $49.9 billion by 2015 (Ambient Insight) The first course is in territory mapping for sales departments with field sales teams. 89% of sales teams use geography for territory design, but just 26% use mapping technology.
Accelerate adoption of mapping (solely for insights/passive – or for territory planning/active) Both Forrester and Gartner Group have made similar claims on benefits of territory mapping Our business is self-paced eLearning – our vehicle (first course) is territory optimization using mapping analytics We provide the types of specialized high-value business skills not typically taught in colleges or only as part of an MBA program When you search for GIS or mapping on job sites – typically only RF engineering pops The problem with most mapping training is that it’s designed for civil engineers or cartographers – not sales operations The key value is we jump-start adoption – saving months of trial and error – or simply not taking any action
Leading sales operations and database marketing both agency-side and client-side Every environment – multiple projects – various business objectives – Hands-on experience Currently interviewing MBA team members in the Bay Area
Of those using mapping, a third are using entry-level tools not suitable for managing complex territories Pipeline: Marketing – Customer profiling, segmentation and targeting / Finance – Forecasting using external data points / Merchandising – Market Basket Analytics
TerrAlign – formerly Callidus Software partner
Competitive advantages: Business model enjoys both immediate and strategic strengths. We selected the best mapping vendors as partners We earn commissions, and students learn using the best tools Training is SCORM compliant and hosted on Learning Management System (LMS) Tracks student progress and requires no expensive live instructors Our marketing has an emphasis on telesales Competitors focus on search engine marketing – we speak to prospects Training pipeline is unlimited – we will develop many eLearning programs We focus on specialized high-value courses not offered by competitors We will create an online community for our students Enables students to share best practices and builds brand loyalty and trust
I’d like to leave you with this thought: Next time you’re stuck in traffic, today you saw a technology that will forever change how sales people work their territories