Sheet1Design CharacteristicsImportance ScoreImportance weightCustomer Needs123456789101112131415161718192010.0020.0030.0040.0050.0060.0070.0080.0090.00100.00110.00120.00130.00140.00150.00Column Difficulty LevelColumn Importance Score00000000000000000000Relative Column Weight00000000000000000000Interaction MatrixTechnical Requirements00000000000000000000Technical Requirements1234567891011121314151617181920010203040506070809010011012013014015016017018019020 Sheet2 Sheet3 ETSC385, Summer 2017 Assignment for Chapters 6 Through 8 Chapter 6 Assignment 1. Create a list of product-level performance characteristics and the metrics used to measure achievement. The list must be sufficient to measure product performance for each of the needs categories you developed. Create between seven and ten metrics; there must be at least one metric that correlates primarily with each of the needs categories. Some metrics will correlate with more than one needs category. Use the table below to list these metrics. Name each one and determine what would be measured. a. You are not required to list every possible specification. However your specifications must be comprehensive in the sense that, when considered as a group, they represent all major aspects of the product’s performance and quality. Each customer need must be regulated by one or more specifications. b. Do not specify the product features to be included, specify methods for solving problems, specify materials to be used, or specify cost. These are not product-level performance specifications, and stating them would unnecessarily constrain your concept development activities. 2. Name Of Characteristic and Description of Metric What Will Be Measured 1 2 3 4 5 6 7 8 9 10 11 12 Using the Truncated House of Quality (MS Excel file available in Canvas) as a template, create a correlation matrix that identifies the correlations between the needs categories and the product specifications and ranks the strength of each relationship. Use the needs categories you developed for the Chapter 5 assignment as customer needs inputs in the House of Quality’s rows. Determine importance weights for each customer need, based on the opportunity scores that you determined in the Chapter 5 assignment. Within the matrix cells, rate weak correlations using a score = 1 (triangle symbol), rate moderate correlations using a score = 3 (open circle symbol), and rate strong correlations using a score = 9 (filled circle symbol). When there is no correlation, do not record a score in that cell. Use only as many rows and columns as needed for your input data. After recording all of your input data and ranking the appropriate correlations, calculate the column total for the importance of each metric. Calculate the relative weight for each column. For each product specification column in the matrix, use your opinion to rate the difficulty level for achieving the specification at its desired level. .

1. Sheet1Design CharacteristicsImportance ScoreImportance
weightCustomer
Needs123456789101112131415161718192010.0020.0030.0040.
0050.0060.0070.0080.0090.00100.00110.00120.00130.00140.00
150.00Column Difficulty LevelColumn Importance
Score00000000000000000000Relative Column
Weight00000000000000000000Interaction MatrixTechnical
Requirements00000000000000000000Technical
Requirements12345678910111213141516171819200102030405
06070809010011012013014015016017018019020
Sheet2
Sheet3
ETSC385, Summer 2017
Assignment for Chapters 6 Through 8
Chapter 6 Assignment
1. Create a list of product-level performance characteristics and
the metrics used to measure achievement. The list must be
sufficient to measure product performance for each of the needs
categories you developed. Create between seven and ten
metrics; there must be at least one metric that correlates
primarily with each of the needs categories. Some metrics will
correlate with more than one needs category. Use the table
below to list these metrics. Name each one and determine what
would be measured.
a. You are not required to list every possible specification.
However your specifications must be comprehensive in the
sense that, when considered as a group, they represent all major
aspects of the product’s performance and quality. Each
customer need must be regulated by one or more specifications.
b. Do not specify the product features to be included, specify
methods for solving problems, specify materials to be used, or
specify cost. These are not product-level performance

2. specifications, and stating them would unnecessarily constrain
your concept development activities.
2.
Name Of Characteristic and Description of Metric
What Will Be Measured
1
2
3
4
5
6
7
8
9
10

3. 11
12
Using the Truncated House of Quality (MS Excel file available
in Canvas) as a template, create a correlation matrix that
identifies the correlations between the needs categories and the
product specifications and ranks the strength of each
relationship. Use the needs categories you developed for the
Chapter 5 assignment as customer needs inputs in the House of
Quality’s rows. Determine importance weights for each
customer need, based on the opportunity scores that you
determined in the Chapter 5 assignment. Within the matrix
cells, rate weak correlations using a score = 1 (triangle symbol),
rate moderate correlations using a score = 3 (open circle
symbol), and rate strong correlations using a score = 9 (filled
circle symbol). When there is no correlation, do not record a
score in that cell. Use only as many rows and columns as
needed for your input data. After recording all of your input
data and ranking the appropriate correlations, calculate the
column total for the importance of each metric. Calculate the
relative weight for each column. For each product specification
column in the matrix, use your opinion to rate the difficulty
level for achieving the specification at its desired level. Enter
this data in the Difficulty row located near the bottom of the
matrix.
3. Analyze the interrelationships between the various product-
level specifications. Use the roof of the same Extended House
of Quality file as a template to show your results. If achieving
one metric corresponds positively or negatively with achieving
one of the other metrics then record the results of your analysis

4. in the appropriate cell. Use only as many rows and columns as
needed. Use the following rating system for your scores:
a. Strong positive correlation = ++
b. Weak positive correlation = +
c. No correlation = Blank cell
d. Weak negative correlation = -
e. Strong negative correlation = - -
Chapter 7 Assignment
Using your original product concepts, create three functional
design concepts. The designs must be conceived so as to
address your list of customer needs, and to perform the
following three functions: Clasp/unclasp, and adjust for wrist
sizes. Follow the steps outlined below:
1. Devise two or three alternative sub-concepts for
accomplishing each function. List and describe each sub-
concept below, along with a sketch for each sub-concept.
Describe and sketch only the portion of the system that would
accomplish the related function. You will sketch a complete,
integrated concept later. Draw your sketches on a separate
sheet and then scan them, take a CLEAR picture, or draw them
digitally. Label each sketch (e.g., Clasp/Unclasp: Sub-Concept
1). Paste the image into your assignment document. Use the
table provided below as a template for recording the
information. Use only the table cells that you need.
a. Use TRIZ to establish at least one idea for one of your
concepts. Refer to the technical contradictions in your House of
Quality’s roof (cells with - or - - ratings), state one or more of
the contradictions in terms of TRIZ contradictions, look up the
suggested solution concepts
(http://www.triz40.com/TRIZ_GB.php), select one or more
concepts that are applicable to this situation, and then devise a
particular solution that applies the concept(s) to this wristband
problem. Describe the contradiction(s) you focused on, the

5. problem pair(s) you used, the concept(s) you selected, and state
how you applied the concept(s) top your particular design
solution.
Clasp
Unclasp
Adjust for Wrist Sizes
Sub-Concept
Sub-Concept
Sub-Concept
2. Create three concept combination tables (one for each of your
functional design concepts), using the table you developed in
the step above as a template. Identify three combinations of
sub-concepts that would create a feasible product concept.
Mark the path through the table, as is done in the examples in
your textbook (e.g., Exhibit 7-10, page 135).
3. Describe each of the combined product concepts in the space

6. below. Draw a sketch each of each integrated product concept
on a separate sheet of paper. Scan your drawings, take CLEAR
pictures of them, or draw them digitally. Remember to label
each drawing (e.g., Product Concept 1). Paste the images into
your assignment document.
Chapter 8 Assignment
Screen your functional design concepts, revise the concepts as
necessary, and then use a decision matrix to select the winning
design concept. Follow the steps listed below:
1. Create a concept screening matrix similar to the one in
Exhibit 8-5 of your text, and use it to screen your three
functional design concepts. Use the +, 0, - scoring system
shown in your text. You may use the template provided below.
Need
Concept 1
Concept 2
Concept 3
Need 1:
Need 2:
Need 3:

7. Need 4:
Need 5:
Need 6:
Need 7:
Total Score
2. Based on the results of your screening matrix analysis,
describe your thoughts used in conducting the analysis. If there
was a clear winner, describe why it was the best concept. If
there was not a clear winner, then discuss the relative strengths
and weaknesses of each concept. Discuss the weak points of
your winning concept and the strong points of your losing
concepts. Determine whether or not it is advisable to combine
concepts into a hybrid concept, or whether or not is it worth
investigating the creation of an improved concept (for example
refer to the G+ concept on p. 155 of your text). Describe your
reasoning. If you determined that a hybrid or an improved
concept is needed, then create and name these additional
concepts. Provide sketches.

8. 3. Create a concept scoring matrix and score each of your
design concepts. Using the opportunity scores for each needs
category, created weighted scores as the criteria for the matrix.
Use the template provided below, and use only the cells
required for your analysis. If you need to add columns for
additional concepts, then you may insert more columns into the
template. Based on the results of this matrix, determine which
concept you would select for development, and describe, in
detail, why it is the best concept.
Concept 1
Concept 2
Concept 3
Weight
Rating
Weighted Score
Rating
Weighted Score
Rating
Weighted Score
Need 1:
Need 2:

9. Need 3:
Need 4:
Need 5:
Need 6:

10. Need 7:
Total Score Concept 1 →
Total Score Concept 2 →
Total Score Concept 3 →
Assignment Due Dates
Chapter 5: October 27th
Chapter 6: November 8th
Chapters 7 and 8: November 15th
References
Bates, S. M. (2012). The social innovation imperative: create
winning products, services, and programs that solve society’s
most pressing challenges. New York: McGraw-Hill.
Bettencourt, L. A. (2010). Service innovation: How to go from
customer needs top breakthrough services. New York: McGraw
Hill.
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014).
Value proposition design: how to create products and services
customers want. Hoboken: John Wiley & Sons.
Ulwick, A. W. (2005). What customers want: using outcome-

11. driven innovation to create breakthrough products and services.
New York: McGraw-Hill.