Life After Like
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My talk on the subject at India Social 2012 on 'Measurement Beyond Fans, Likes and Comments'
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Life After Like
- 1. Ehrenberg-Bass 1.3 .45 Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra
- 2. ROFL Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra
- 3. Monthly Active Users/ Lifetime Likes ENGAGE Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra
- 4. I know it when I see it What is the value exchange? Product.. Content…Social… Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra
- 5. Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra
- 6. Paid, Owned, Earned , Shared (social plugins), Promoted (Sponsored Stories) Content, (site/blog) Product/Feature Introduction (demo videos), Social- only contests, Job Postings, Brand Communication, (persona and tonality) Corporate Communication Facebook Insights - Audience: Demographics (age, location, gender), Reach (organic/paid/viral, unique users by frequency), People Talking About This, Engaged Users, Traffic, (utm source) Bounce, Brand Track, Response to contests, Cost/Reach Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra
- 7. Beyond the shopfront Exclusive Deals, Pre & Post -purchase sharing , Group buying, Facebook Connect/Open Graph on site for recommendations, reviews... Actual Transactions, Transaction Value Repeat Transactions, Cost/Sale Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra
- 8. Listen Define scope and Manage expectations Link to resources sCRM baby steps - connect the dots Identify Super fans Reduction in Call volumes, Community-resolved issues C-Sat indices eg.TAT Positive mentions Referrals Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra
- 9. Experiences, Opinions, Perceptions – Product, Design, Marketing Who is interacting with the what kind of content (Paid/Owned) Competitor Intelligence Idea dipsticks Quality and quantity of feedback Resonance of idea among larger audience Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra
- 10. “Done is better than perfect” Manu Prasad @manuscrypts Manu Prasad @manuscrypts Head Head – Social @myntra – Social @myntra