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Communication Architecture: The Experience is the Message

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Javier Velasco, PhD
Javier Velasco, PhD

This is a presentation I gave at the 2005 Information Archtiecture Summit in Montreal. And later tweaked it a bit to present again in the Santa Cruz retreat in 2006.

TecnologiaEducação
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Communication Architecture: The Experience is the Message Javier Velasco M. November 11 th New Horizons IA Retreat. Santa Cruz, Chile
People (excerpts) by King Crimson (Words by Adrian Belew) People are the main spring Turning the world around People, they’re the main spring Spinning this world upside down Photos : Carnaval 2005, Rio de Janeiro / terra.com.br
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Communication?
Social Communication Curriculum Communication Theory Social Sciences Research Advertising (process) Visual Design Copywriting Marketing Non-verbal Communication Semiotics Creative Workshop Social Psychology Audio-Visual Communication Resources & Media
Internet, the new Medium
[object Object],Communication Theory: Information Theory Sender – Message – Channel – Receiver – Effect – Feedback Information Theory
[object Object],Communication Theory: Interactional View Axiom 1: One Cannot Not Communicate
[object Object],[object Object],[object Object],[object Object],Information Architecture: One Cannot Not Communicate
[object Object],[object Object],[object Object],Information Architecture: One Cannot Not Communicate
Paul Watzlawick & Palo Alto Group, 1960s Communication Theory: Interactional View Axiom 3: Communication = Content + Relationship
[object Object],[object Object],Peter Merholz, January 2005 Information Architecture: Communication = Content + Relationship
[object Object],Communication Theory: Biology of Knowledge Communication = Behavior Coordination
Information Architecture: Behavior Coordination Corporate Websites Communities Social Software
by: soldierant
[object Object],Peter Merholz, January 2005 Information Architecture: Behavior Coordination
Processes
Processes : Stage 1/4
[object Object],www.marketingteacher.com Social Communication: Analysis
[object Object],[object Object],[object Object],[object Object],[object Object],Social Communication: Analysis
Processes : Stage 2/4
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Communication: Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],Information Architecture: Strategy Christina Wodtke, December 2003
Processes : Stage 3/4
Processes : Stage 4/4
[object Object],[object Object],Denis Hlynka. April 1996 Galvanizing quote
Information Architecture through the view of Social Communication: The Experience is the Message Javier Velasco M. [email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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