Presentation to B.F. Saul

1. 1/31/12
1
Using
LinkedIn
As
a
Prospec7ng
Tool
Presented by: Gordon Liametz, Founder
Remember
this…
"Who
do
you
know,
that
knows
who
you
want
to
know?"

2. 1/31/12
2
Choose
Your
Goals
for
Today
1. Personal
Branding
2. Corporate
Branding
3. SEO
for
LinkedIn
4. Prospec7ng
5. Growing
Your
Network
6. LinkedIn
Groups
7. Upgrade
8. Monthly
Goals
9. But
Wait…There's
More
• World’s
largest
professional
network
with
135+
million
members
in
200+
countries
• Currently
available
in
nine
languages
• Nearly
two
billion
people
searched
on
LinkedIn
in
2010
• 81%
of
users
belong
to
at
least
one
group

3. 1/31/12
3
Leverage
LinkedIn
Prospec7ng
Stay in
Touch
Get
Informed
Lead
Generation
Drive
Revenue
Be
Found
Find
Your
LinkedIn
Network
Personal
Branding
on
LinkedIn
(Prospec)ng
Prep
Work)

4. 1/31/12
4
Showcasing
Two
Brands
Reinforcing
Your
Brand
–
“You”
1. Craa
an
informa7ve
profile
headline
2. Display
an
appropriate
photo
3. Show
off
your
educa7on
4. Develop
a
professional
summary
statement
5. Fill
your
“Special7es”
sec7on
with
keywords
6. Update
your
status
weekly
7. Recommenda7ons
8. Claim
your
unique
LinkedIn
URL
9. Share
your
work
10. Complete
a
100%
profile

5. 1/31/12
5
LinkedIn Applications
Post
Personal
Updates

6. 1/31/12
6
Corporate
Branding
(Prospec)ng
Prep
Work)
Reinforcing
Your
Brand
–
“Company”

7. 1/31/12
7
Post
Company
Updates
SEO
on
LinkedIn

8. 1/31/12
8
Op7mizing
Your
LinkedIn
Profile
to
Improve
SEO
• Enrich
your
LinkedIn
profile
with
relevant
keywords
• Make
sure
your
public
profile
is
set
to
display
your
profile
informa7on
• Create
a
unique
profile
URL
for
yourself
• Create
anchor
text
links
to
your
professional
websites
• Include
as
much
informa7on
as
possible
in
your
profile.
The
following
sec7ons
are
the
most
important
in
which
use
key
words:
Title
-­‐
Descrip>on
-­‐
Current
-­‐
Summary
-­‐
Special>es
www.linkedin.com
Prospec7ng

9. 1/31/12
9
Prospec7ng:
Become
an
Advisor
Prospec7ng
on
LinkedIn
Companies

10. 1/31/12
10
Prospec7ng
on
LinkedIn
Connec>ons
Prospec7ng
on
LinkedIn
Advanced
Search

11. 1/31/12
11
Prospec7ng
on
LinkedIn
Saved
Searches
Company
Advanced
Prospec7ng

12. 1/31/12
12
More
Advanced
Prospec7ng
Ask
For
a
Referral
• Don’t
say
“We
have
the
best
hotel/service”
or
“We
have
a
special
offer
to
sell
to
sell
you”…
Try
not
to
sound
“pitchy”
• Do
say
something
like
this:
Dear
xxxx:
My
name
is
xxx
I
work
for
xyz
hotel
and
we
share
some
of
the
same
connec7ons/groups.
I
wanted
to
touch
base
with
you
and
learn
about
your
travel
needs
and
see
if
we
can
help
each
other.
Thank
you,

13. 1/31/12
13
Growing
Your
Network
Growing
Your
Network

14. 1/31/12
14
Growing
Your
Network
Asking
to
connect
is
like
sharing
a
business
card.
Other
Ways
to
Grow
Your
Network
• Connect
with
every
professional
person
you
come
into
contact
with
• Use
your
LinkedIn
URL
in
your
signature
• Link
to
your
LinkedIn
profile
on
your
website
• Link
to
your
LinkedIn
profile
on
other
social
networking
sites

15. 1/31/12
15
LinkedIn
Groups
LinkedIn Groups
Groups

16. 1/31/12
16
Using LinkedIn Groups
for Lead Generation
• Create your own LinkedIn group
• Integrate LinkedIn groups into your marketing efforts
Upgrade?

17. 1/31/12
17
Should
You
Upgrade?
Monthly
Goals

18. 1/31/12
18
Recommended Monthly Goals
1. Secure
XX
new
connec7ons
per
week
2. Join
yourself
to
XX
groups
related
to
your
market
segments
3. Send
custom
educa7onal
content/
resources
to
XX
groups
4. Seek
XX
recommenda7on
requests
5. Regularly
update
your
status
But
Wait…
There’s
More!

19. 1/31/12
19
But Wait, There’s More…
LinkedIn
On
Steroids

20. 1/31/12
20

21. 1/31/12
21

22. 1/31/12
22
Takeaways!
Takeaways
For
Today!

23. 1/31/12
23
Contact
Us
Gordon
Liametz
Founder
&
CEO
Cell:
407-­‐963-­‐4766
Direct:
407-­‐329-­‐4853
gordon@revenueperformance.com
hop://www.linkedin.com/in/revenueperformance
7901
Kingspointe
Pkwy,
Unit
17
|
Orlando,
FL
32819