This Presentation shows the way of mobilizing resources after a project or activity from the community.

1. MANOJ MATHEW
MSW,MPhil.Social Work
15 AUGUST 2015

2. PRESENTATION OVERVIEW
Introduction
Key points
Summary
Questions

3. INTRODUCTORY LEARNING
ACTIVITY
Complete the activity
Elaborate on your choice of word
association

4. FUNDAMENTALS OF RESOURCE
MOBILIZATION
 Types of Resources
 Defining Resource Mobilization and its scope
 The Resource Mobilization process
 Challenges to Resource Mobilization
 The Resource Mobilization Pyramid and the 80–20 Rule
 Moral aspect of Resource Mobilization
 The value and importance of Resource Mobilization

5. KEY COMPONENTS OF RESOURCE
MOBILIZATION
Means/resources
Mechanisms
Resource Providers

6. Degree of organizational
attractiveness for donors
Consideration of key questions
The RIGHT person
Cultivating the RIGHT prospect
For the RIGHT purpose
At the RIGHT time
To receive the RIGHT result/outcome

7. DEVELOPMENT AND MANAGEMENT OF A RESOURCE
MOBILIZATION PROGRAM/STRATEGY
STEP 1: Preparing a Specific Resource Mobilization Strategy
STEP 2: Identifying and Broadening the Stakeholder Group
STEP 3: Developing key messages
STEP 4: Selecting Resource Mobilization Vehicles
STEP 5: Resource Mobilization Monitoring and Evaluation
STEP 6: Gearing up for resource mobilization

8. Preparing a Specific Resource Mobilization
Strategy
Reviewing the Organizational Strategic Plan
SWOT Analysis
Resource Mobilization Plan
Determining Resource Mobilization Targets
Determining Resource needs

9. LEARNING ACTIVITY
Group Discussion
Complete the activity
Provide feedback

10. Identifying and Broadening the
Stakeholder Group
Developing a Stakeholder Map
Fund Raising is FRIEND Raising
The 3 C’s – Connection, Capability and Concern
The Resource Provider Dependency Chart
Information we need about the Resource
Providers

11. Developing key messages
Making Your Organization’s Cause Known
Tips on Developing Your Key Message –
IMPACT
Elements of an Effective Communication
Strategy
Developing a FVP – Fund Value Proposition

12. Selecting Resource Mobilization Vehicles
Selecting the Right Mix for Your Organization -
Exploring Various Resource Mobilization Vehicles
Acquisition strategies
Nurturing or cultivating strategies
 The Gift Range Chart
The Importance of Diversifying Funding Sources

13. Resource Mobilization Monitoring
and Evaluation
M&E activities
Financial and Non-Financial Indicators
Developing a Monitoring and
Evaluation Plan

14. Gearing up for resource mobilization
Ensuring People and Systems Are In Place
Who Will Do It? Resource Mobilization as a Team
Effort
Systems needed in Resource Mobilization

15. FUNDING PROPOSAL WRITING
Project funding proposal Format
Tips and guide on writing a proposal
Guide on writing grant proposal – cover
letter; Executive Summary and Narrative

16. CONCLUSION
Summary
Questions
Contact details:
 Manoj Mathew., MSW, MPhil. Social Work
 Research Scholar, Amrita University, Coimbatore
 +91 9961773178
 manojmathew357@gmail.com