2. 1.0 Twitter for Business

7. 2.0 Twitter Profile

10. ProfDiloen ’tB meakset yPourra Tcwtititcere Hsandle
something completely random
@LigersRule

11. ProfileD Bone’st tu sPer ancutmicbeesrs
@Concur812

12. ProDfiloen ’Bt uesset Panra ucntdiceersscore
@ME_Concur

13. 3.0 The Twitter Vernacular

16. Twitter Handle
@Concur

17. Follower

18. To Follow Back

19. Status Update

20. Reply

21. Hashtag

22. Retweet (RT)
Retweet

23. Twitter List

24. 4.0 Tweeting & Engagement

26. Consistent

27. Informative

28. Funny

29. 5.0 Twitter Following

31. Getting More Followers

34. 6.0 Promoted Tweets

37. 7.0 Lead Generation

38. By utilizing Lead Generation Cards, @RockCreek generated over
1,700 new email contacts in less than one week.

40. 8.0 Best Practices

41. Twitter Engagement Best Practices
Exceeding Expectations Within The Largest Social Channel
Keep to it under 120 characters.

42. Twitter Engagement Best Practices
Exceeding Expectations Within The Largest Social Channel
When possible, do not allow
twitter messages to spill over
into multiple tweets.

43. Twitter Engagement Best Practices
Exceeding Expectations Within The Largest Social Channel
Use links to provide more
detailed information.

44. Twitter Engagement Best Practices
Exceeding Expectations Within The Largest Social Channel
Acknowledge quickly. Twitter is
seen as an instant channel.

45. Twitter Engagement Best Practices
Exceeding Expectations Within The Largest Social Channel
Avoid canned, cut and paste
answers.

46. Twitter Engagement Best Practices
Exceeding Expectations Within The Largest Social Channel
Write engaging content!

47. Twitter Engagement Best Practices
Exceeding Expectations Within The Largest Social Channel
Share photos that help portray
the tweet message. Images are
more eye catching than tweets
with only text.

48. Twitter Engagement Best Practices
Exceeding Expectations Within The Largest Social Channel
Respond promptly with a personal
message that is proper
in content and tone.

49. Twitter Engagement Best Practices
Exceeding Expectations Within The Largest Social Channel
Keep dialogue personalized.

50. Twitter Engagement Best Practices
Exceeding Expectations Within The Largest Social Channel
Use DM to address issues
off-line.

51. Twitter Engagement Best Practices
Exceeding Expectations Within The Largest Social Channel
Show empathy, saying
“I am sorry” both publicly and
privately.

52. Twitter Engagement Best Practices
Exceeding Expectations Within The Largest Social Channel
Keep the customer informed if the
answer is not going to be immediate.

53. Twitter Engagement Best Practices
Exceeding Expectations Within The Largest Social Channel
Encourage responses, feedback and ask
questions to promote responses.

54. Twitter Engagement Best Practices
Exceeding Expectations Within The Largest Social Channel
Do not “battle” with the user, but reply with a way for the user to
contact you offline to resolve the issue quickly.

55. 9.0 Measuring Results

58. 1.866.295.0733 | inbound@manobyte.com
www.manobyte.com