Hacking Data-Driven Validation Un-Checked assumptions are the beginning of every new project: assumptions about the problem we seek to solve, the target audience, how people will desire the features etc. Often times we neglect validation because it is traditionally an expensive, slow and incomplete method - but current tools and methodologies allow us to validate quicker and cheaper than ever. In my talk I will: * Discuss how to choose the right questions * How to quickly and cheaply gather data * What to ask in customer interviews * How to use the data collected to make decision going forward

1. Do people want this?
Ofir Avigad, Go-To-Market Strategist

3. MVP MVT (minimum viable test)
● Data led decisions
● Demand is the bottleneck
● Reduce risk and costs
● Iterate faster

4. Testing Methods
● A/B test on FB, LinkedIn, AdWords, Email
● Landing Pages
● Survey, questionnaire
● Customer interview
● Talking to press

5. ‫חיי‬‫הניסויים‬Ex-sprint-ements

6. ‫חיי‬‫הניסויים‬
● Two week cycles
● All at once
● Keep it to 1 variable?
● Don’t have to use your real brand
Ex-sprint-ements

7. ‫חיי‬‫הניסויים‬Ex-sprint-ements

8. ● Competitor spreadsheet
● Similar Web Chrome extension
○ Traffic
○ Sources
○ Geography
○ Referral
● Home page language
Competitor Inspiration

9. A/B testing
● FB
○ AdEspresso
● LinkedIn
○ Inmail
● AdWords
○ Compatible landing page
● Email
○ Unomy, Outreach

10. More Methods
● Landing Pages
○ UnBounce / Instapage
○ Keep it simple
● Surveys & questionnaires
○ Send on Linkedin
● Talking to press

11. Customer Interview
● Write 5-10 questions
○ What do you use today for this?
○ Are you happy with it?
○ Would you consider replacing it?
● Don’t try to sell
● Jobs to be done

13. How much is meaningful?
● 1,000 impressions for social
● 250 sends for each email version
● 50 Full surveys
● 400 questionnaire answered
● 10 Customer Interviews

14. ofirsinbox@gmail.com
Ofir Avigad, Go-To-Market Strategist