The document discusses several topics related to ethics including the definition of ethics, different types of ethics like work ethics and personal ethics, key principles of ethics in different fields like journalism, entertainment media, and broadcasting. It also outlines some common issues and guidelines regarding truth, privacy, manipulation, stereotypes, trust, impartiality and serving the public interest. Finally, it lists some examples of unethical practices related to digital media like stealing copyright, intercepting private emails, displaying inappropriate content, and misusing private information.

1. Presented by:
Mann jott

2.  A medium that disseminates via
telecommunications.
 It is the act of transmitting speech, music, visual
images, etc., as by radio or television.

3. Ethics is about what is good and how we should
think about good:
 Logic is about truth
 Aesthetics about beauty
 Ethics is about goodness

4. 1. Ethics, also known as moral philosophy. It is a
branch of philosophy that addresses questions
about morality such as:
o good and evil
o right and wrong,
o virtue and vice
o justice and crime etc.

5.  Work ethics
You may have heard of the term work ethics, this is how a
business or company thinks you should act and behave.
This will most likely include; being polite, being
professional, treating everyone with respect, not talking
down to people and working as a team.
 Personal ethics
You may have your own ethics, which means that you may
strongly believe that you should act or behave in a certain
way; which could be anything from good table manners to
the way you speak to other people or even the way you
react to others.

6.  Ethicsis similar to morals except that morals is more
to do with right and wrong and ethics is your beliefs
or the company's beliefs rather than what is right or
wrong.
 Ethicsmeans different things to different people
depending on what their ethics actually are, but there
is no wrong or right ethic as we are all different with
our own opinions and beliefs which we should all
respect.

7.  Meta-ethics : about the theoretical meaning and
reference of moral propositions and how their truth
values (if any) may be determined;
 Normative ethics about the practical means of
determining a moral course of action;
 Applied ethics about how moral outcomes can be
achieved in specific situations;
 Moral psychology about how moral capacity or moral
agency develops and what its nature is;
 Descriptive ethics about what moral values people
actually abide by.

8.  Honesty
 Objectivity
 Integrity
 Carefulness
 Openness
 Respectfor intellectual property
 Confidentiality
 Responsible publication
 Responsible mentoring

9.  Respect for colleagues
 Social responsibility
 Non discrimination
 Competence
 Legality
 Animal care
 Human subject protection

10. The ethics of journalism is one of the most well-defined branches of
media ethics, primarily because it is frequently taught in schools of
journalism. Topics covered by journalism ethics include:
 News manipulation. News can manipulate and be manipulated.
Governments and corporations may attempt to manipulate news media;
governments, for example, by censorship, and corporations by share
ownership. The methods of manipulation are subtle and many.
Manipulation may be voluntary or involuntary. Those being manipulated
may not be aware of this.
 Truth. Truth may conflict with many other values.
 Public interest. Revelation of military secrets and other sensitive
government information may be contrary to the public interest, even if
it is true. However, public interest is not a term which is easy to
define.

11.  Privacy. Salacious details of the lives of public figures is a central
content element in many media. Publication is not necessarily
justified simply because the information is true. Privacy is also a
right, and one which conflicts with free speech.
 Fantasy. Fantasy is an element of entertainment, which is a legitimate
goal of media content. Journalism may mix fantasy and truth, with
resulting ethical dilemmas.
 Taste. Photo journalists who cover war and disasters confront
situations which may shock the sensitivities of their audiences. For
example, human remains are rarely screened. The ethical issue is
how far should one risk shocking an audience's sensitivities in order
to correctly and fully report the truth.
Conflict with the law. Journalistic ethics may conflict with the law
over issues such as the protection of confidential news sources.
There is also the question of the extent to which it is ethically
acceptable to break the law in order to obtain news. For example,
undercover reporters may be engaging in deception, trespass and
similar torts and crimes.

12. Issues in the ethics of entertainment media include:
 Violence and sex .The depiction of violence and sex, and the
presence of strong language. Ethical guidelines and legislation in this
area are common and many media (e.g. film, computer games) are
subject to ratings systems and supervision by agencies.
 Product placement: An increasingly common marketing tactic is the
placement of products in entertainment media. The producers of such
media may be paid high sums to display branded products. The
practice is controversial and largely unregulated.
 Stereotypes: Both advertising and entertainment media make heavy
use of stereotypes. Stereotypes may negatively affect people's
perceptions of themselves or promote socially undesirable behaviour.
The stereotypical portrayals of men, affluence and ethnic groups are
examples of major areas of debate.

13.  Taste and taboos. Entertainment media often questions of
our values for artistic and entertainment purposes.
Normative ethics is often about moral values, and what
kinds should be enforced and protected. In media ethics,
these two sides come into conflict. In the name of art,
media may deliberately attempt to break with existing
norms and shock the audience. That poses ethical
problems when the norms abandoned are closely
associated with certain relevant moral values or
obligations. The extent to which this is acceptable is
always a hotbed of ethical controversy.

14.  Trust
Trust is the foundation of the Broadcasting. It is independent and
impartial .
 Truth and Accuracy
Broadcasting seeks to establish the truth of what has happened
and are committed to achieving due accuracy. Accuracy is not
simply a matter of getting facts right; when necessary, it is the
weigh of relevant facts and information to get at the truth.
 Impartiality
Broadcasting is impartiality to all subject matter and will reflect a
breadth and diversity of opinion of people output as a whole, over
an appropriate period, so that no significant strand of thought is
knowingly unreflected or under-represented.

15.  Editorial Integrity and Independence
The broadcasting is independent of outside interests and arrangements.
 Serving the Public Interest
Its main aim is to serving the public interest. It seek to report stories of
the audiences interest .
 Fairness
Output will be based on fairness, openness, honesty and straight
dealing.

16.  Transparency
It will be transparent about the nature and provenance of the content offer .
Where appropriate, identity of the person who has created it will given and
use labelling to help online users make informed decisions about the
suitability of content for themselves and their children.

17.  Stealing copyright and credit for intellectual property
 Intercepting private e-mail
 Display of pornographic material
 Deliberate public wrong information
 Misuse of research material
 Improper commercial/ personal use of network
 Stealing credit information.