The Employee Engagement Event - 2015 trends in recognition

1. 2015 Trends in Recognition:
Leveraging Recognition to Drive
Employee Engagement
November 20th, 2014
Rob Catalano CRP, REP
@RobCatalano
Vice-President, Global Expansion & Engagement, Achievers

2. Learning Outcomes
1. Let’s Talk About Engagement & Recognition
2. The Workforce is Changing… like, really
changing
3. 2015 Trends in Recognition
4. Now what?
2

8. Newspaper Help Wanted Revenues
Source: Newspapers Association, www.naa.org

10. VS

11. Problems are Durable.
Solutions Change.

12. Seismic Shift in the Workplace
People work differently. People engage differently. People are motivated differently.

13. Seismic Shift in the Workplace
People work differently. People engage differently. People are motivated differently.

14. Seismic Shift in the Workplace
People work differently. People engage differently. People are motivated differently.

15. Seismic Shift in the Workplace
People work differently. People engage differently. People are motivated differently.

16. Seismic Shift in the Workplace
People work differently. People engage differently. People are motivated differently.

17. Problems are Durable.
Solutions Change.

18. Old-school
engagement strategies
NO LONGER WORK!

19. Let’s Talk Engagement

20. Facts from Recent Studies
Top 25% most engaged companies
enjoy benefits of:
• 200% annual net profit
• 18% higher productivity
• 250% revenue growth
• 12% greater customer advocacy
• 50% fewer sick days
• 87% less likely to leave

21. Facts from Recent Studies
“Research has clearly and consistently proved the direct
link between employee engagement, customer
satisfaction and revenue growth.”

24. The Power of an Engaged Workforce
10X Case Era of Study Value of $10K
Invested
Performance
Relative to Market
Performance
Relative to Industry
Amgen 1980-2002 $4.5M 24X 77.2X
Biomet 1977-2002 $3.4M 18.1X 11.2X
Intel 1968-2002 $3.9M 20.7X 46.3X
Microsoft 1975-2002 $10.6M 56X 118.8X
Progressive
Insurance 1965-2002 $2.7M 14.6X 11.3X
Stryker 1977-2002 $5.3M 28X 10.9X
Southwest
Airlines 1967-2002 $12M 63.4X 550.4X
Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All - by Jim
Collins and Morten T. Hansen (Oct, 2011)

26. CRM versus HCM
Source: Gartner

27. CRM versus HCM – Technology Spend
$41 B
$11 B
HCM
Software
CRM
Software
Employees
are our most
important
assets!
Source: Gartner Forecast: Enterprise Software Markets, Worldwide, 2011-2018, 1Q14 Update

28. Recognition & Engagement
Recognition of top performers is the
#1 most impactful employee
engagement driver.
Organizations with great cultures of
recognition see 31% decreased
turnover.

29. 2015 Trends in Recognition

30. 2015 Trends in Recognition Model

31. 2015 Trends in Recognition Model

33. Theory of Human Motivation
Self
Success
Actualization
Self Esteem
Recognition
Social / Belonging
Culture & Values
Safety / Security
Job Security
Physiological
Salary & Rewards

34. Extrinsic and Intrinsic Motivation
Source: PEAK: How Great Companies Get Their Mojo from Maslow, Chip Conley

35. Trend: Peer to Peer Recognition
Everyone must participate
Amplify desired values & behaviours
Remove barriers

36. Driving Engagement with R & R

37. Trend 2: Results Based Recognition

38. Trend 2: Results Based Recognition
Source: Job Tenure in Britain’, Burgess & Rees

39. Increasing Customer Satisfaction
112% Growth
Cost Savings
$1,000,000 in 7 months
Employee Referrals
5,001 Referrals in first three months
Safety
594 Consecutive safe work days (record)
Sales Growth
1.1% average resultant sales growth per district

40. Trend: Results Based Recognition
Recognise performance. Not Presence.
Include the journey to the result.
Start small.

41. Driving Engagement with R & R

42. Trend 3: Social Employee Recognition
Share on Social
Networks
Authentically build
Employer Brand
Drive Social
Recruiting
9

43. Trend 3: Social Employee Recognition
41%
2013
35%
2012
28%
2011
5%
2010
Where do you anticipate looking for a job when you graduate?

44. Trends in Recognition Model

45. 49

46. 50

47. What can you do differently
tomorrow?

48. 5 things you can do differently tomorrow
1. ASK employees if they’re engaged (build a benchmark)
2. Identify the behaviours AND results your company
wants to see more of
3. Get executive buy-in - use data

49. Best Companies Accredited Organisations vs FTSE
Source: Best Companies’ Engagement Lab – Sep, 2014

50. 5 things you can do differently tomorrow
1. ASK employees if they’re engaged (build a benchmark)
2. Identify the behaviours AND results your company
wants to see more of
3. Get executive buy-in - use data
4. Do it! – Recognise Performance, Not Presence – build
a recognition rhythm (and make it SMT)
5. If you’re going to recognise - Re-think Rewards

51. Re-think Rewards?

52. Re-think Rewards
Meaningful
Rewards
Power of Choice
and Instant
Locally
Relevant

53. You may be interested…

54. Thank You!
Rob.Catalano@Achievers.com
@RobCatalano