Astound Ourselves: How Social Media Changed Consumer Behavior
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Second of three parts for a workshop on social media and branding done in Istanbul in June 2011. This part covers current trends fuelled in part or totally by social media. Other parts provide a background on social media, why it is so important for business and how to get started with social media in your business.
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Astound Ourselves: How Social Media Changed Consumer Behavior
- 1. If we all did the things we arecapable of doing we wouldliterally astound ourselves. Thomas Alva Edison
- 2. What Goes Around Comes Around (2/3) Engaging with your customers in the digital world
- 3. Topics WHAT & WHYWhat is social media, why is it important?http://www.slideshare.net/mannepanne/what-goes-around-comes-around-13 TRENDSHow is social media changing consumer behaviour?http://www.slideshare.net/mannepanne/what-goes-around-comes-around-23 GETTING INVOLVEDGrowing with social media, practical advicehttp://www.slideshare.net/mannepanne/what-goes-around-comes-around-33
- 4. What are people doing? Hardly existed a couple of years ago... * 74 other sectors TRENDS Source: Nielsen NetView, June 2010
- 6. 10% of ALL internet traffic
- 7. 31% of site referral traffic (search is roughly twice that)Email 17% Twitter 17% TRENDS Source: ShareThis, June 2011
- 9. People like to be awe inspired, and get new insights
- 10. People like to be surprised
- 11. People like emotional stories
- 12. People like to brag...TRENDS
- 13. Strong emotions trigger content sharing! TRENDS
- 14. TRENDS
- 15. People curate and filter People curate and filter Getting information off the Internet is like taking a drink from a fire hydrant. Mitch Kapor, founder of Lotus TRENDS
- 17. Filtering: removing irrelevant “noise” in information, usually automatically, until only relevant content remainsBecome a curator Enable curation Mitch Kapor, founder of Lotus TRENDS
- 19. Both sexes, all ages
- 22. Give aways
- 24. People consume together Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before. www.collaborativeconsumption.com TRENDS Illustration: What’s Mine Is Yours, book by Rachel Botsman and Roo Rogers
- 25. Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before. www.collaborativeconsumption.com TRENDS
- 26. TRENDS
- 27. TRENDS
- 28. People consume together 20th century 21st century Credit + Advertising + Individual ownership = Hyper consumption Reputation + Community + Shared access = Collaborativeconsumption TRENDS Source: What’s Mine Is Yours, book by Rachel Botsman and Roo Rogers
- 29. People shout, and they’re loud Days of old: one to many broadcasting of information. Corporations / traditional media owned the printing press. TRENDS
- 30. People shout, and they’re loud Today: Anyone and everyone (and their dog) is a publisher! TRENDS
- 31. People shout loud TRENDS
- 32. People shout loud TRENDS
- 34. You are what your customers say you are
- 35. Treat everyone with respect, the wings of a butterfly can start a perfect storm
- 36. Listen!TRENDS
- 37. TRENDS
- 38. Thank you! Twitter: @manne http://www.hultberg.org Part two of three, see the other parts on why social media is important and how best to get started in my Slideshare feed: Part 1, Part 2, Part 3
Notas do Editor
- Example: Check differences on Likes, Shares, Tweets, Emails, +1s...