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Building Innovative Mobile,
Cloud, & Process
Applications using SOA




David Bressler    Manmohan Gupta
Chief Architect   Director, SOA Products
@djbressler       @manmohan_gupta
December 2, 2012 | 2



Agenda

• Nexus of Four Forces
• Modern Innovation & SOA
• Customer case studies
• SOA solution
•Q&A
December 2, 2012 | 3



New Business Demands on IT

  Behavior                              Access




   Delivery                             Context
                             Source: Gartner, Inc., The Nexus of Forces:
                             Social, Mobile, Cloud and Information, Chris Howard, et
                             al., June, 2012.
December 2, 2012 | 4



Modern Innovation


                        Rapid


                     Groundswell



                    Market Shaping
December 2, 2012 | 5



How can corporations capture modern
innovation to achieve business goals?




               SOA
December 2, 2012 | 6



SOA What? SOA Attitude




    Loosely Coupled
                               Fundamental
                               Governance Model




          Service Monitoring     Consumption is
          Drives Decisions       transparent: Cloud
                                 or Self-hosted
December 2, 2012 | 7



Poll #1: Which of these applications do you see
as top priorities at your organization? Choose
one or more options.

• Mobile
• Cloud
• Social
• Big Data
• None of the above
December 2, 2012 | 8



Mobile requires access to backend services to
be truly useful

        Behavior               Access
     Assumptions




         Delivery               Context
     Assumptions                Assumptions
December 2, 2012 | 9



Social requires combining enterprise events
with enterprise data & activity streams

    Behavior
December 2, 2012 | 10



Big Data needs services to deliver business
data for analytics & other applications

        Behavior                Access
     Assumptions                Assumptions




         Delivery                Context
     Assumptions
December 2, 2012 | 11



Adopting Cloud requires strong service
governance infrastructure

                               Access
                               Assumptions




     Delivery                   Context
                                Assumptions
December 2, 2012 | 12



Poll #2: What is the most important use
case for SOA at your organization? Choose
one or more options.
• Business process management (BPM)
• Integrating applications and partners
• Developing mobile apps
• None of the above (other reasons)
December 2, 2012 | 13




Hospitality, dining, nightlife
& gaming in Australia

$1.6 billion revenue, over
18 million annual visitors




        SOA as the backbone for Mobile Apps to
                build customer loyalty
December 2, 2012 | 14



High Rollers Patron
Management
December 2, 2012 | 15




                                   Partnership among States
                                   and EPA for exchange of
                                   environmental info.
The mission of the EPA is
to protect human health &
the environment.




        APIs to deliver Environmental Data for
            the States & Dev. to Build Apps
December 2, 2012 | 16
December 2, 2012 | 17


                         New children's 95 bed
                         hospital in Florida

                         Part of pediatric care
                         system 25,000+
                         patients per month




Event-enabled SOA to Improve
     Patient Experience
December 2, 2012 | 18



Clinician Profile Application




     Workflow
December 2, 2012 | 19




High-value branded
products for patients for
pain, urology, oncology
and endocrinology.




          SOA to Integrate & Govern Workday
                    with 18 Systems
December 2, 2012 | 20
December 2, 2012 | 21



SOA is the Underpinning
December 2, 2012 | 22



Software AG’s SOA Solution
                  Infrastructure for
                  building, governing and delivering
                  repeatable business capabilities.

                  Includes:

                  • Reference Architecture
                  • Methodology & Content
                  • Business Use Cases
December 2, 2012 | 23


SOA Reference Architecture
December 2, 2012 | 24



SOA Products

   webMethods Integration Server
                                       Services
       Service Enablement & Mapping


            CentraSite ActiveSOA
              Metadata Management      Structure
              Service Lifecycle Mgmt

           webMethods Mediator
            Service Access Mediation   Flexibility
         Runtime Policy Enforcement


              webMethods Insight
                                       Visibility
    Service Monitoring & Management
December 2, 2012 | 25



Prime Methodology


    Architecture Planning




        SOA Platform




      SOA Competency
December 2, 2012 | 26


Leader in Enterprise Service Bus (ESB):
Forrester Wave

                         “The webMethods ESB has
                         a long track record of
                         providing ease of
                         implementation and
                         delivering value to
                         customers.”


                         Source: The Forrester Wave™: Enterprise Service Bus, Q2 2011, Forrester Research, Inc., April 25, 2011

                         The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks
                         of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market
                         and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does
                         not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best
                         available resources. Opinions reflect judgment at the time and are subject to change.
December 2, 2012 | 27


Leader in SOA Governance Technologies:
Gartner MQ
                      “…clients today prefer to buy SOA
                      governance solutions that will serve
                      their purpose throughout the whole
                      SOA endeavor, governing services
                      and artifacts through different
                      projects from planning and design
                      all the way to implementation
                      operation and retirement.”


                       Source: Gartner, Inc., Magic Quadrant for SOA Governance Technologies, Paolo Malinverno et al, October 17, 2011.

                       The Magic Quadrant is copyrighted October 17, 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is
                       a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain
                       vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor,
                       product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors
                       placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a
                       specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any
                       warranties of merchantability or fitness for a particular purpose. The Magic Quadrant graphic was published by Gartner,
                       Inc., as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is
                       available upon request from Software AG.
December 2, 2012 | 28



Mission Critical SOA Implementations



  Manage a portfolio of 7000 services   Manage fingerprinting assets and
   in 10 biz domains with 1900 users     provide secure & timely access




   Unified governance platform for        Lifecycle & policies of 150+
     both services and processes        services for self-service portals
December 2, 2012 | 29



Mission Critical SOA Implementations



  Central registry of 1000+ reusable   End-to-end service lifecycle with
   assets federating 10 repositories   outsourced service development




  Self-service, secure portal with     Design & runtime governance of
     over 140 logistics services       SAP services: up to 6M calls/mo.
December 2, 2012 | 30



Why Software AG’s SOA?
        Market leading ESB & SOA governance technology



        Tightly integrated: One runtime, One IDE, One Installer



        Methodology & expertise for guiding implementations



       Lego style extensibility - from SOA to BPM to Analytics
December 2, 2012 | 31
December 2, 2012 | 32



Poll #3: Are you planning to expose internal
APIs to external developers or partners?
Choose one.

• Yes, we are/already have
• Maybe in the near future
• No plans at all

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Building Innovative Mobile, Cloud, & Process Applications using SOA

  • 1. Building Innovative Mobile, Cloud, & Process Applications using SOA David Bressler Manmohan Gupta Chief Architect Director, SOA Products @djbressler @manmohan_gupta
  • 2. December 2, 2012 | 2 Agenda • Nexus of Four Forces • Modern Innovation & SOA • Customer case studies • SOA solution •Q&A
  • 3. December 2, 2012 | 3 New Business Demands on IT Behavior Access Delivery Context Source: Gartner, Inc., The Nexus of Forces: Social, Mobile, Cloud and Information, Chris Howard, et al., June, 2012.
  • 4. December 2, 2012 | 4 Modern Innovation Rapid Groundswell Market Shaping
  • 5. December 2, 2012 | 5 How can corporations capture modern innovation to achieve business goals? SOA
  • 6. December 2, 2012 | 6 SOA What? SOA Attitude Loosely Coupled Fundamental Governance Model Service Monitoring Consumption is Drives Decisions transparent: Cloud or Self-hosted
  • 7. December 2, 2012 | 7 Poll #1: Which of these applications do you see as top priorities at your organization? Choose one or more options. • Mobile • Cloud • Social • Big Data • None of the above
  • 8. December 2, 2012 | 8 Mobile requires access to backend services to be truly useful Behavior Access Assumptions Delivery Context Assumptions Assumptions
  • 9. December 2, 2012 | 9 Social requires combining enterprise events with enterprise data & activity streams Behavior
  • 10. December 2, 2012 | 10 Big Data needs services to deliver business data for analytics & other applications Behavior Access Assumptions Assumptions Delivery Context Assumptions
  • 11. December 2, 2012 | 11 Adopting Cloud requires strong service governance infrastructure Access Assumptions Delivery Context Assumptions
  • 12. December 2, 2012 | 12 Poll #2: What is the most important use case for SOA at your organization? Choose one or more options. • Business process management (BPM) • Integrating applications and partners • Developing mobile apps • None of the above (other reasons)
  • 13. December 2, 2012 | 13 Hospitality, dining, nightlife & gaming in Australia $1.6 billion revenue, over 18 million annual visitors SOA as the backbone for Mobile Apps to build customer loyalty
  • 14. December 2, 2012 | 14 High Rollers Patron Management
  • 15. December 2, 2012 | 15 Partnership among States and EPA for exchange of environmental info. The mission of the EPA is to protect human health & the environment. APIs to deliver Environmental Data for the States & Dev. to Build Apps
  • 17. December 2, 2012 | 17 New children's 95 bed hospital in Florida Part of pediatric care system 25,000+ patients per month Event-enabled SOA to Improve Patient Experience
  • 18. December 2, 2012 | 18 Clinician Profile Application Workflow
  • 19. December 2, 2012 | 19 High-value branded products for patients for pain, urology, oncology and endocrinology. SOA to Integrate & Govern Workday with 18 Systems
  • 21. December 2, 2012 | 21 SOA is the Underpinning
  • 22. December 2, 2012 | 22 Software AG’s SOA Solution Infrastructure for building, governing and delivering repeatable business capabilities. Includes: • Reference Architecture • Methodology & Content • Business Use Cases
  • 23. December 2, 2012 | 23 SOA Reference Architecture
  • 24. December 2, 2012 | 24 SOA Products webMethods Integration Server Services Service Enablement & Mapping CentraSite ActiveSOA Metadata Management Structure Service Lifecycle Mgmt webMethods Mediator Service Access Mediation Flexibility Runtime Policy Enforcement webMethods Insight Visibility Service Monitoring & Management
  • 25. December 2, 2012 | 25 Prime Methodology Architecture Planning SOA Platform SOA Competency
  • 26. December 2, 2012 | 26 Leader in Enterprise Service Bus (ESB): Forrester Wave “The webMethods ESB has a long track record of providing ease of implementation and delivering value to customers.” Source: The Forrester Wave™: Enterprise Service Bus, Q2 2011, Forrester Research, Inc., April 25, 2011 The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
  • 27. December 2, 2012 | 27 Leader in SOA Governance Technologies: Gartner MQ “…clients today prefer to buy SOA governance solutions that will serve their purpose throughout the whole SOA endeavor, governing services and artifacts through different projects from planning and design all the way to implementation operation and retirement.” Source: Gartner, Inc., Magic Quadrant for SOA Governance Technologies, Paolo Malinverno et al, October 17, 2011. The Magic Quadrant is copyrighted October 17, 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. The Magic Quadrant graphic was published by Gartner, Inc., as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Software AG.
  • 28. December 2, 2012 | 28 Mission Critical SOA Implementations Manage a portfolio of 7000 services Manage fingerprinting assets and in 10 biz domains with 1900 users provide secure & timely access Unified governance platform for Lifecycle & policies of 150+ both services and processes services for self-service portals
  • 29. December 2, 2012 | 29 Mission Critical SOA Implementations Central registry of 1000+ reusable End-to-end service lifecycle with assets federating 10 repositories outsourced service development Self-service, secure portal with Design & runtime governance of over 140 logistics services SAP services: up to 6M calls/mo.
  • 30. December 2, 2012 | 30 Why Software AG’s SOA? Market leading ESB & SOA governance technology Tightly integrated: One runtime, One IDE, One Installer Methodology & expertise for guiding implementations Lego style extensibility - from SOA to BPM to Analytics
  • 32. December 2, 2012 | 32 Poll #3: Are you planning to expose internal APIs to external developers or partners? Choose one. • Yes, we are/already have • Maybe in the near future • No plans at all

Notas do Editor

  1. 1. Nexus of forces is creating new business demand on IT New computing models are forming a nexus of disruptive forces, social, mobile, cloud and information, creating new business demands on IT services. Many businesses are engaged in using one or more of these models. 
  2. Gasoline supplyTask managementInstagram example
  3. 2. But, monolithic/n-tier architectures cannot deliverHowever applications that can tap into the synergy created by this nexus and tie it into core enterprise systems are the ones that deliver maximum breakthrough. Monolithic, client-server, 3-tier architectures do not provide the extensibility, scalability and agility needed for such applications. 
  4. 3. SOA provides the underpinning for breakthrough applicationsInstead the core of such applications is based on service oriented architecture (SOA) principles - one that is loosely coupled with clear separation of concerns and is event enabled. Application architects who ignore these principles are creating instant legacy applications.Title reflects that it’s about the approach that IT takes. It’s changing to be about giving anyone access, not just a select few in IT.Loosely CoupledFundamental Governance ModelService Monitoring Drives DecisionsCloud or Self-Hosted is Transparent to Service ConsumptionLoosely coupledGovernance modelTracking service behavior drives decisionsCloud or self-hosted becomes transparent
  5. 4. Mobile - Personalized, context-aware applications, 24/7, real time  an architecture that is -Multi-channel server environment for consistent delivery of enterprise capability to web, native and hybrid appsLayered to allow innovation at the user level to co-exist with predictability of core enterprise systems Exposes API's that are consumer-aware differentiating among them by SLA's and securityCapable of relaying asynchronous events to handle intermittent connectivity
  6. 6. Social - Activity streams, group sourcing and group decision makingEvent consumer/producer to combine activity streams with unstructured data with enterprise eventsServices that provide relevant and timely data to feed into the activity streams (social streams)
  7. 7. Information - Variety, volume and velocity of information from mobile, cloud and social sources (becomes big data when information is transformed into insight)Services that can deliver business-relevant data that can be composed into sophisticated analytic applicationsNew models of data management that handle a variety of data types and sources (unstructured or relational or streaming)Monitoring business services and real-time events are sources of information
  8. 5. Cloud - Remote resources, 24/7, global, scale -Strategic outsourcing of services critical to the business with a clear understanding of QoS requirementsWOA and EDA to expose the enterprise as a source for global information and services to partners/customers
  9. EPA’s data standards branch (DSB) has implemented Reusable Component Services or RCS which is an umbrella registry serving as a clearinghouse for all kinds of reusable components regardless of where they reside. Why? DSB has been repeatedly approached by Exchange Network partners and EPA programs for access to various services and reusable components to support their information management needs. RCS serves as the vehicle for this outreach and discovery. The services provide a one-stop place to discover components of many different types, hosted and/or managed by many different organizations. RCS that contains over a 1000 assets and federates data for a dozen different registries and sources. For developing new applications using environmental data RCS provisions API’s that are used by EPA programs, public mobile apps, web sites and data.gov. Developers can go to EPA’s site called Developer Central where they can search for the appropriate API. For instance
  10. The challenge is the need to knit together clinical, environmental, surveillance and other hospital systems that typically stand alone and are not built to communicate with one another. Everything has an IP - door locks, security cameras, beds, patient monitoring system and all of these systems needed to work together to ensure patients are safe, secure and as comfortable as possible.  Since pretty much everything needed to be connected to everything else, Nemours is using an event enabled SOA to create a catalog of services that deliver the underlying enterprise data based on events happening in the system.One of the project’s most notable achievements is to create “smart rooms”. Upon a child’s arrival (generating an event), the system automatically provisions the room with a child’s favorite video games, website bookmarks, friend lists and other electronic entertainment. Even lighting and temperature can be set to the patient's preference. When a caregiver walks into a patient’s room, an RFID sensor reads that caregiver’s badge. The caregiver’s picture and bio is then retrieved from the hospital’s HR system and displayed on the room’s TV to ensure proper identification. The RFID system also lets hospital officials know which caregivers are interacting with which patients. 
  11. Their challenge was to connect to a cloud-based human resource solution – HR Workday and synchronize employee data for 1500 employees to eighteen downstream systems – some locally hosted while others by service providers. Example systems were Payroll and employee incentive comp, Defined contribution plans, Travel & expense and Legacy SAP.  Endo leveraged their SOA infrastructure to integrate with Workday API using Pub Sub model for consistent distribution of data. But the key to their success was a governance framework to track data from system to system and guarantee security of personal info – critical for compliance reasons. The governance framework provided metrics and reporting capabilities, and visibility into which internal applications were accessing workday and what are their usage patterns (historical trends) and API limits. As a result, Endo reduced time to complete the business process by 70% with increased accuracy and lower costs. They also increased the speed to integrate employees of acquired companies, averaging just 1.5 months to fully integrate new employees.
  12. Mapfre, Staples, Avnet, Cox, CCRPhases -> Work Pacakges -> ActivitiesGather, Explore, Assemble, RolloutOfferings:SOA adoption acceleratorBusiness Services deliverySOA governance implementation