Mahindra & Mahindra is an Indian automotive manufacturing company known for its two-wheelers and SUVs. It has a strong presence in India's commercial taxi market with its durable SUVs suited for tough terrains. The company targets India's middle-income youth segment with its portfolio of two-wheeler brands including Centuro, Duro, Rodeo, Gusto, and Mojo. Mahindra has been one of India's strongest automobile brands due to its large workforce, excellent branding, and affordable after-sales service. However, it needs to invest more in research and development to remain competitive against global brands like Honda, Bajaj, KTM, TVS, Kawasaki

1. Mahindra & Mahindra
Parent Company Mahindra
Category Two-wheelers
Sector Automobiles
Tagline/ Slogan Rise; Every 2 minutes a Mahindra is born
USP
Mahindra SUV’s have a stronghold in the Indian commercial taxi market
which have good performance o tough terrains
STP
Segment Complete 2-wheeler segment
Target Group Youth from the middle-income bracket
Positioning
A brand which promotes new thinking, accepts no limits and drives positive
change
Product Portfolio
Brands
1. Mahindra CENTURO 2. Mahindra DURO
3. Mahindra RODEO 4. Mahindra GUSTO
5. Mahindra MOJO
SWOT Analysis
Strengths
1.Mahindra has been one of the strongest brands in the Indian
automobile market
2. Mahindra group give employment to over 110,000 employees
3. Excellent branding and advertising, and low after sales service
cost
4. Sturdy SUV’s good for Indian roads and off-road terrain
5.First Indian two-wheeler entered in FIM moto GP world racing
championship

2. Weaknesses
1. need to develop our research & develop centre and need to reach
customers fully.
Opportunities
1. Developing fuel efficient bikes for the future
2.Tapping emerging markets across the world and building a global brand
3.Fast growing automobile market
4.Growing in the market through Peugeot’s motorcycle (controlling stake)
and BSA & JAWA brands is owned by mahendra
Threats
1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands
4. Substitute modes of public transport like buses, metro trains etc.
Competition
Competitors
1. HONDA
2. BAJAJ
3. KTM
4. TVS
5. KAWASAKI
6. SUZUKI
7. ROYAL ENFIELD
8. HERO MOTOR CORP