![Table of Contents ,[object Object],[object Object],[object Object],Interior, British Museum , London Photo: fourmthree 10 Apr 2006/http://www.flickr.com/photos/51462625@N00/126331906/http://www.flickr.com/photos/51462625@N00/126331906/ The Louvre , Paris Photo: Gregory Bastien 21 June 2008/ http://www.flickr.com/photos/gregory_bastien/2598585324/](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Cultural Spaces Evolve for New Audiences
- 1. Cultural Spaces for New Audiences Amy Kaufman, Lord Cultural Resources
- 6. No Average American Aging Diversity Internet Multicultural Multigenerational Special Interest Groups
- 8. Core Audiences are Evolving Y o-Cos B aby Boomers N ew Families THE ‘ C REATIVE C LASS’ C ultural Tourists
- 10. Activity Clustering Activities Must Deliver More Than Ever Before: Allow people to “Make a Day of It” (Clustering) Be worth their Time Offer “Bang for your Buck” Photo: Royalty-Free/Corbin/Picassa
- 11. Attendance Rising at Active Museums Types Visitors are seeking out active, participatory, family friendly experiences. *In 2009, AAM consolidated Zoos/Aquariums, Arboretum/Botanic Gardens and Nature Centers into one category called “Living Collections”
- 15. From Aggregating to Civil Society Institutions Emphasis on Collections Emphasis on Programming Photo: Craig Stevens 19 Jan 2009 http://www.flickr.com/photos/beantown/3209643011/ Photo: Walters Art Museum 7 July 2009/ http://www.flickr.com/photos/walters-art-museum/3697505361/
- 32. Retooling Existing Spaces Museums are reconsidering plans to expand and opting to reconfigure existing space. San Jose Art Museum, California
- 35. Design Implications Changes in Demographics Changes in Behavior Changes in Institutions
Notas do Editor
- Aging Baby Boomers - 50% jump in the post-retirement population -Today, 1 in 8 Americans are older than 65; -In 2034, this ration will jump to 1 in 5 Acceleration of Minority Populations -Accelerating rapidly – In mid 1980s was 1 in 5 Americans, now 1 in 3 -The growth rate of the Caucasian population is projected at virtually zero growth -By 2034, US Congress and other elected bodies will be more representative of this minority increase More Working Mothers -Today, ratio of women in college vs men is 60:40 -Women will outnumber men in professional and doctoral degrees Will work hard to meet the rising expectations of highly educated moms Will provide women with a convenient, welcoming place to spend the scarce time they have with their family
- 8% (17,000,000) of the Total US Population • Dual Audience (50% men / 50% women) • 55% Generation X and Y • 35% Boomers • 10% Age 65+ • 35% have a post graduate degree (vs. 8% of the total general population) • 61% Professional / Managerial (vs. 23% of the general population) • Median HHI $98,000 (vs. $52,000 for the general population) LEAD DIGITAL LIFESTYLES Millenials are next – always had internet – more socially responsible, experiential
- Baby boomers seeking enriching experiences “ New” families (multigenerational, multicultural) spending quality time together and seeking stimulating experiences to share with children YoCo’s seeking social experiences Cultural tourists – as we know them now, new from emerging markets, and special interest Huge working creative class seeking informal professional development Must meet increasing demands for services for the aging Must partner with senior organizations Museums will become places of cultural exchange in their communities As families have less time to spend together, museums will have to provide welcoming places where their rising expectations are met
- -Limited Leisure Time has an anomalous effect – People are addicted to activity
- On average, Americans devote only 9 hours a year to arts and cultural activities. The Centre Pompidou offers a multifaceted experience including an active plaza, unique entry sequence, learning labs, dining (with views) and shopping.
- Part of Piano redo – in meyer buildinbg
- The High Museum of Art and the Louvre recently created a multiyear collaboration to bring works by Raphael, Rubens, Rembrandt, Vel á zquez and Watteau to the High's new expansion. The two museums will cultivate a broader relationship for exchanges of students, curators, educators, marketers and fund-raisers. The High is paying the Louvre an ‘ amount exceeding $10 million ’ but expects to save millions on organizational costs for future exhibitions which have cost between $2.5 and $4 million each. · The high profile 1999 merger between MoMA and P.S.1 allowed MoMA to engage more directly with contemporary art and the art community in New York, while giving P.S. 1 institutional security. This merger allowed each of these partners to keep their own identity yet benefit collectively. The Cincinnati Museum of Natural History and the Cincinnati Historical Society became the Cincinnati Museum Center at Union Terminal in 1994. A second successful merger followed in 1997 when the Cincinnati Children ’ s Museum came on board.
- Explorations - not shuffling along a planned path Able to accommodate groups
- Indianapolis Children’s Museum – dome theater no longer relevant – exhibit “dinosphere” with paleontologists working in lab in play environment – partner with university
- Ann Arbor – teaching and visible – focusssed exhibitions for course work Conservation labs and storage – helps people understand the work of what you’re doing (eg comparing and contrasting 100 kinds of toads) even if it is not “exhibit worthy”
- formal and informal, Not just for schools – not confined to the basement … Two forms – nooks and centers – experiences that both kids and adults can latch into – space/experiences for all to enjoy DAM – nooks in galleries that promote informal learning to engage people – make your own film, Hotspots Artists are transforming the Hamilton Building for the Embrace! exhibition, which opens November 14. To witness not-to-be-missed moments during the installation, sign up for Art Mail , become a fan on Facebook , or follow the DAM on Twitter . More for Adults Read about the art on view through labels, books, quotes from artists, and more. Listen to different perspectives on world cultures — from Africa to the Old West — at our iPod listening stations. Respond to the art on view in our journals and other writing activities. And indulge your muse in our artmaking areas. Make an Egyptian flower collar, leave a promise with an African sculpture, create your own building — who knows what you'll find this Saturday? Look for this sign, or ask for locations at a welcome center. Cal academy - touch pools
- Responds to need