India's leading coffee chains: A comparison of Café Coffee Day and Starbucks
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Café Coffee Day and Starbucks are two leading coffee chains in India. Café Coffee Day was launched in 1994 and has over 1438 outlets across India serving hot coffee, cold coffee, food and beverages. Starbucks entered India in 2012 through a joint venture with Tata and currently has 7 outlets in Mumbai and Delhi. Both chains offer similar coffee and food products but Café Coffee Day has significantly more outlets and higher revenues in India compared to Starbucks which is focusing on expanding operations in the country.
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India's leading coffee chains: A comparison of Café Coffee Day and Starbucks
- 1. By: Clarissa Dsouza Manisha Kunwar Sagar Sawant Prathamesh GaikwadSMBA NO.7
- 2. Overview • Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL) launched in 1994. • Produced across 10,000 acres of coffee plantations. • ABCTCL is one of India’s leading coffee exporters .
- 3. Amalgamated Bean Coffee Trading Company Ltd.Division’s • Café Coffee Day • Coffee Day Xpress(341 coffee day kiosk) • Coffee Day takeaway(10000 vending machines) • Coffee Day Fresh & ground (354 coffee bean & powder retail outlets) • Coffee Day Exports • Coffee day perfect(fmcg packaged coffee) • Coffee day beverages
- 5. •The first Café Coffee Day outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka. •1438 outlets spread across 28 states of India. •Cafe Coffee Day has a turnover of over Rs 750 crores. • International Outlets in Karachi, Dubai, Vienna and Prague.
- 6. PRODUCTS • FOOD DESSERT SHOTS BIG EATS SUNDAE CAKEAWAY • BEVERAGES HOT COFFEE COLD COFFEE FRUITEAZERS QUENCHERS INTERNATIONAL COFFEE
- 7. pricing Café Coffee Day Café Coffee Day – The lounge
- 9. Awards • “Most popular hangout joint amongst youth" 3rd Global Youth Marketing Forum in 2011. • "India's most popular coffee joint“ . The Indian Hospitality Excellence Awards in 2011 • ICICI EXCELLENT RETAILER AWARD
- 11. STARBUCKS CORPORATION • Starbucks is the largest coffeehouse company in the world, with 20,366 stores in 61 countries and 149,000 employees. • First Starbucks opened in Seattle Washington on March 30, 1971 • Jerry Baldwin, Gordon Bowker, Zev Siegh • Revenue generated globally US$ 13.29 billion.
- 12. STARBUCKS DIVISIONS • Starbucks Coffee Company Ethos Water Evolution Fresh Hear Music La Boulange Bakery Seattle's Best Coffee Tazo Tea Company Teavana Torrefazione Italia
- 13. STARBUCKS COFFEE “A TATA ALLIANCE” Tata • Tata Starbucks Ltd. is a 50:50 joint venture company • On 19 October 2012, Starbucks opened its first store in India in Elphinstone Building, Horniman Circle, Mumbai. • 7 Outlets till date, 4 in Maharashtra and 3 in Delhi.
- 14. PRODUCTS • DRINKS: • Espresso Beverages (Hot or Cold) • Frappuccino Blended Beverages • Non Coffee Beverages • FOODS: • Vegetarian • Non Vegetarian
- 15. PRICING
- 16. AWARDS • One of“The 100 Best Companies to Work For” Fortune – 1998–2000, 2002–2012 • One of the “Most Admired Companies in America” Fortune – 2003–2012 • One of the “World’s 50 Most Innovative Companies” Fast Company – 2012 • One of the “World’s Most Ethical Companies” Ethisphere – 2007‐2012 • One of the “100 Best Corporate Citizens” • Corporate Responsibility/Business Ethics – 2000‐2012
- 21. COMPARISON GROWTH • 2000 Outlets till 2014 • At present 1.2 million cups/day sales. Till 2014, estimated sales increase to 2 million cups/day. • 50 Outlets till 2013 • tapping multiple channels such as hotels, restaurants, Mall s, colleges and universities, etc, primari ly targeting the young Indians.