2. INTRODUCTION: -
• The word communication is derived from the Latin word
‘communicare’ which means to participate, to inform or impart.
Communication can be regarded as a two way process of
exchanging or sharing ideas, feelings and information. This is a
process of sharing and exchange of information, ideas, and views
among people.
3. • MEANING
Communication as
A process through which individuals mutually exchange their ideas, values,
thoughts, feeling & actions with one or more people.
The transfer of information from the sender to the receiver so that it is
understood in the right context.
4. DEFINITION: -
• The act or process of using words, sounds,
signs, or behaviors to express or exchange
information. (Merriam Webster)
• Acc. to John M. Brion Communication is
defined as a simple and comprehensive way of
transmission and receiving of information,
feelings and attitudes. It is the interaction
between two or more people.
6. TYPES OF COMMUNICATION: -
Based on the means of delivering the message
1. Non-verbal
2. Verbal
7. Verbal communication: -
• It refers to the form of communication in which massage is
transmitted verbally.
• Communication is done by word of mouth or a piece of
writing.
It is again of 2 types
Oral communication
Written communication
8. Oral communication: -
• In oral communication, spoken words are used.
• It includes face to face conversation, video, radio, television &
voice over internet etc.
• Communication is influenced by pitch of voice, volume, speed
and clarity of speaking.
Written communication: -
• In this type of communication written signs or symbols are
used to communicate.
• In written communication message can be transmitted via
email, letter, report, memo etc.
9. Non-verbal communication:
• It is the sending or receiving of wordless messages. Such as
gesture, body language, posture, tone of voice or facial
expression is called non-verbal communication.
• Non-verbal communication have the following three elements-
1. Appearance (clothing, hairstyle, room size, lighting etc)
2. Body language(facial expression, gesture, posture)
3. Sound (voice, tone, speech rate)
10. Based on purpose of communication
• Formal communication
Formal communication follows line of
authority & is generally used in organization
to achieve organizational objectives.
11. • Informal communication:
It does not follow line of
authority.
•Therapeutic
communication:
• It takes place between a health
care personnel & a patient.
12. Based on levels of communication:
Intrapersonal communication: -
• Communication that occurs in your own mind. It is the
basis of your feelings, biases, prejudices and beliefs.
Interpersonal communication: -
• Communication between two people but can involve
more.
13. Small group communication: -
Communication within formal groups or teams. It is a
group interaction that results in decision making,
problem solving and discussion within an
organization.
One-to-group communication: -
Communication involves a speaker who seeks to
inform, persuade or motivate an audience.
14. Mass communication: -
It is the electronic or print
transmission to the general public.
Outlets called mass media which
includes radio, TV, and printed
materials designed to reach large
public.
15. Based on pattern of communication: -
• One-way communication
It takes place when
message are delivered to
the audience from the
communicator only
without constant
feedback.
• Two-way communication
It takes place when both the
communicator & audience
take part in the process.
16. • One-to-one
communication
Communication
between one
sender & one
recipient at one
time is termed as
one-to-one
communication.
• One-to-many
communication
Where one person
communicates
with may people at
the same time, it is
termed as one-to-
many
communication.
•Many-to-one
communication
Many-to-one
communication
takes place when
several people
communicate with
one person at the
same time.
20. How to overcome the barriers: -
• Taking the receiver more seriously
• Clear and transparent message
• Delivering messages skillfully
• Using proper channel to communicate
• Ensuring appropriate feedback
• Be aware of your own state of mind/ emotions/ attitude.