1. SHAMBHUNATH INSTITUTE OF
MANAGEMENT
SUMMER TRANING REPORT
ON
“OVERALL MARKETING STRATEGY AND
DISTRIBUTION CHANNEL OF
IFFCO FERTILIZERS”
AT IFFCO PHULPUR, ALLAHABAD.
SUBMITTEED BY– MANINDER SINGH PATEL
MBA DEPARTMENT,
SIM

2. PHULPUR UNIT, ALLAHABAD

3.  To find out whether fertilizer are being
supplied in the time insufficient quantity to
the distributers.
 To asses distributers coop rations level in
term of stock maintenance.
 To find out the consumer awareness about
IFFCO product and their selection preference.

4.  Simple random sampling a simple random
sampling is a subset of individual (a sample)
chosen from a larger set (a population). Each
individual is chosen randomly an entirely by
chance, such that each individual has the
some probability of being chosen at any
stage during the sampling process, and each
subset of k individuals has some probability
of being chosen for the sample as any other
subset of k individuals.

5. RESEARCH DESIGN
 The research design used in this report is –
”DISCRIPTIVE RESEARCH DESIGN.”
SAMPLING TECHNIQUES
 The method used for sampling is Simple
Random Sampling.
SAMPLE SIZE
 In this study 50 farmers & 10 co-operative
societies, were taken in to consideration.

6. DATA COLLECTION
SOURCES
• THE DATA COLLECTION SOURCES USED
ARE:-
PRIMARY DATA
1. QUESTIONNAIRE
2. TELEPHONIC INTERVIEW
3. SURVEY FROM SOCIETY

7. SECONDARY DATA
1. DATA FROM THE IFFCO
2. AREA OFFICE
3. MAGAZINES
4. INTERNET

8. DATA COLLECTION TOOLS
• The questionnaire was designed &
structured in the form of multiple choice.
• I have also used the statistical tools to
collect the data such as- Table, Graphs &
Pie Chart.

9. QUESTIONNAIRE
QUESTION NO. 1 Please rank all types of IFFCO fertilizers with
respect to their market?
10%
90%
The IFFCO has produce 90% of urea fertilizers and 10% dap/npk
fertilizers.

10. QUESTION NO.2 DO you get much supply of IFFCO fertilizers as your demand?
20%
80%
In this survey report the cooperative society member said that they
getting the supply of IFFCO fertilizers in 60 & 80% on demand.

11. QUESTION NO. 3. How is the timing of fertilizer supply?
PRODUCT TIMING
BEFORE TIME ON TIME AFTER TIME
40 52 8
8
40
52
In this chat the 40% cooperative society members said they will get the
supply of the fertilizers before time & 52% members said they received
on time delivery and other 8% said that the can get the fertilizers after
the time.

12. QUESTION NO. 4 DO you maintain sufficient stock of fertilizers as and
when demand by the marketers?
10%
90%
In this chat the report shows that 90% cooperative society had maintain the
sufficient stock of fertilizers as the demand come from the market .

13. QUESTION NO.5 In your view what is the status of the quality of IFFCO
fertilizers as compare to other competing brands in the market?
PRODUCT QUALITY
BETTER BEST LESSER
NPK/DAP 10 50 40
UREA 20 60 20
20% 20%
60%
The statues of the IFFCO fertilizers in compare to other brand that are
as follows.

14. QUESTION NO. 6 Are you using IFFCO fertilizers?
USAGE NO. OF FARMERS PERCENTAGE (%)
YES 50 50
NO 10 10
Regularly 30 30
occasionally 10 10
10%
30% 50%
10%
In this chart the report shows the number of farmers that are using the IFFCO
fertilizers.

15. QUESTION NO. 7Why you are using IFFCO fertilizer?
Percentage (%)
Price 0
Quality 40
Availability 3
All 57
0%
40%
57%
3%
The overall results are as follows..

16. QUESTION NO.8 Compare all types of IFFCO fertilizers with other brands?
Percentage (%)
BETTER 40
SAME 55
WORSE 05
5%
40%
55%
Maximum number of farmers said that the quality of the IFFCO
fertilizers are same as the competitor products.

17.  The farmers are waiting for a particular brand of
fertilizers.
 Most of the farmers are selecting the fertilizers a
brand basis and second major criteria to select
the fertilizers availability.
 farmers meetings and other Promotional
programs were organized by IFFCO.
 I found that farmers are satisfied with the IFFCO
fertilizers even in UN adopted villages

18.  IFFCO should help in farming new
cooperatives societies so as to increase sales
of IFFCO fertilizers.
 IFFCO also adopts direct supply system to
provide fertilizes to farmers.
 In directly supply system IFFCO should give
facilities of credit for selling the fertilizers.
 Price of urea should be reasonable and easy
mode of payment should design.

19. 1. Do you get as much supply of IFFCO fertilizers as your demand?
NPK/DAP YES/NO
UREA YES/NO
2. How is the timing of fertilizers supply?
Product timing
NPK /DAP before time /on time /after time
Urea before time /on time /after time
3. Do you maintain sufficient stock of fertilizers as and when demanded by
the market?
Yes
No

20. 4. In your view what is the status of the quality of IFFCO fertilizers as
compare to others competing brands in the market?
PRODUCT QUALITY
DAP/NPK Better/Best/Lesser
UREA Better/Best/Lesser

21. 1. DO you know the IFFCO fertilizers?
Yes
No
2. Are you using IFFCO fertilizers?
Yes Regularly
NO Occasionally
3. Why you are using IFFCO fertilizer?
Price
Quality
Availability
All

22. 4.Compare all types of IFFCO fertilizers with other brands?
Better
Same
Worse
5.What brands of fertilizers do you generally used?
IFFCO
Other
Both