A business proposal for Online Recharge Business. In order to take license for online recharge and bill payments business, you need to present your business plan to some Mobile Service Providers like Airtel, Vodafone etc. This presentation can be used as a template for that purpose. To get a copy of this presentation, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" "LIKE" and "SHARE" button

1. ABC Solutions India Pvt. Ltd.
Business Proposal : Online Recharge Business
manigarg21@gmail.com

2. Company Profile
ABC Solutions India Private Limited is India’s leading full service
provider company, we provide broad category of various product
solutions. The main aim of the company is to provide quality services to
our customer at a very reasonable price. We always aim to safe guard
the interest of small /medium travel entrepreneurs and help them to
earn a good living. We value the business of our respected customer
and ensure consistency in delivery of the commitments made to them.

3. Core Business
Currently company is doing business in these sectors:Tours & Travel
Education courses
Online shopping portal
Discount portal
Ads portal
Online Recharge Portal
Size of company – 20-25 Employees (Small Business)

4. Prepaid Recharge Business Model
and
Technical Aspects

5. Classification of customers
• New User - customer who is purchasing other product and
services provided by the company apart from recharge.
• New Customer- customer who registers on our recharge portal
only and do not purchase other product and services provided by the
company.
• Existing Customer- customer who have already purchased other
product and services provided by the company apart from recharge.

6. Some Focus Areas
 Recharge process will have minimum steps for easy and fast
recharge
 Recharge site will have two interface
 Desktop version
 Mobile version
For hassle free and fast service
 Mobile App will be launched only after a certain no. of customer
target and recharge amount target achieved.
 A link for recharge portal will also be given on our other business
sites home page.

7. Backend – Information Processing
Collect data from all the
Mobile Service Providers
regarding recharge
denominations, Top Up
vouchers, SMS packs, Data
Packs, STD and Local Packs,
Roaming Packs and ISD
packs. This data will be
updated on daily basis.
Information
will be
updated
through
automated
system in
our website
Information provided
to customers only after
creating an account on
our recharge portal
and at point of
sale/while recharging
their prepaid mobiles.

8. Recharge Process for New Customers
New
Customers
Create an online account on our website. Fills Details and registers his mobile no. (This
mobile no. will be used for login, though multiple mobile no. can be registered with one
account). A customer ID will also be provided to the customer after registration.
Login to account (using Mobile no./Customer ID/user name/email ID and Password)
Select the recharge or bill payment option (Prepaid/Postpaid/DTH/Bill Pay etc.)
Select the career and Recharge Denomination (Information regarding various recharge
options will be provided by the company, This info will be fetched from carrier website
on daily basis)
Select an offer (In terms of coupons, discounts, products or services : change according
to company policy). No extra amount will be charged for these offers.
Recharge his account and pay through Net Banking/Debit Card/Credit Card/Other
Payment options
An email and SMS will be sent to customer, containing recharge information and offer
details/coupon code etc.
Target: will be achieving at least 7 recharges per customer in a year to convert them to
loyal customers
Notes :

9. Notes for previous slide
Notes:
a. Once the mobile no. and email id is registered, customer will get marketing emails and SMS
containing coupon codes for discounts and offers. Target will be achieving at least 7 recharges
per customer in a year to convert them to loyal customers.
b. Email frequency will be once a week
c. SMS frequency will be once in 3 days
d. Email will also contain a link for Referral Programme. Customer will get extra points for each
new customer referred. These point can be redeemed for payment of recharge amount.

10. Recharge Process for existing customers
Existing
Customers
Already have a user account on our website (Mobile and Email already registered). They already
have customer ID.
Login using Mobile no. /Customer ID/user name /email ID and Password
Select the recharge or bill payment option (Prepaid/ Postpaid/ DTH/ Bill Pay etc.)
Select the career and Recharge Denomination (Information regarding various recharge options will
be provided by the company, This info will be fetched from carrier website on daily basis)
Select an offer (In terms of coupons, discounts, products or services : change according to company
policy). No extra amount will be charged for these offers.
Enters coupon code (if any)
Recharge his account and Pay through Our Wallet account/ Reimbursement coupons/Net
banking/Debit Card/ Credit Card/Other Payment Options (existing customers will have more
payment options)
An email and SMS will be sent to customer, containing recharge information and offer
details/coupon code etc.
Target: fulfilling all their recharge needs so that they don’t need to move to some other
recharge provider and making at least 10 recharges per customer in a year

11. Notes for previous slide
Notes:
Existing Customers are the customers who are already associated with the company and using
other products and services provided by the company apart from Recharge Portal.
Note: If a customer registers on our Recharge Portal only, and not using other products and
services provided by the company, he/she will not be regarded as the EXISTING CUSTOMER of the
company.

12. Marketing Modes
For existing customers (using
other services of company)
For New customers (visiting
website for the first time)
Email Marketing
Email Marketing
SMS Marketing
SMS Marketing
Reimbursement Coupons
Discount Coupons
Special Offers
Online Ads
Money back for first time customers
Target:
1. Increasing recharge frequency
2. Increasing the recharge amount per recharge
3. Shorten recharge period
4. Sustaining loyal customers, and focusing on New Customers to convert them into loyal
customers

13. Notes for previous slide
Notes:
a. Data like recharge type, recharge amount, and frequency of recharge will be collected for
Marketing purposes.
b. Reimbursement coupons will be provided only to Existing Customers who purchased other
Product and Services of the company. These reimbursement coupons will have a certain expiry
date and can be used against payment for recharge amount.
c. Money Back for New Customers will be in terms of credit points for Recharge in their online
account, and not in terms of actual money.

14. Value Proposition
 To achieve our
target of increasing
user base and sales
numbers in other
areas, we are going
to add more offers to
our recharge portal.
That will make the
portal cheap for
customers
Fast
 Providing Easy, quick and
Hassle free recharge portal to
customers
 Separate interface to recharge
with mobile to keep the process
simple and fast
Cheap
Other Benefits:
 Addition of existing 10k loyal customer
base initially.
 Expected addition of 20-25k more
customers in a years’ time.
Results:
Increased frequency and amount of recharge.
Increased recharge sales.
Increased number of loyal customers.
Good
 Providing multiple
interface (Desktop
and Mobile), multiple
payment options.
 Existing customer
base will add more
traffic to the portal.

15. Portal Snapshot
Portal Link: http://www.abcsolution.in

16. Thank You
Email :
info@abcsolutions.in
Contact No. :
+91-9222222222
+91-8111111111
ABC Solutions India Pvt. Ltd.
Laxmi Chamber No. 218,
11nd Floor,
Opp. Laxmi Nagar Metro Station
Gate No. 5,
New Delhi – 110092