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How To Rock PR For Your Brand or Business

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Operational Sustainability™
Operational Sustainability™

This document provides tips for using public relations and social media to tell a brand's story. It discusses defining goals and audiences, choosing appropriate channels to find conversations, crafting compelling stories, building relationships with media and influencers, using tools like PitchEngine and social networks, creating and pitching content, and measuring online and offline results. The overall message is that PR requires planning strategic communications across multiple channels to engage audiences and spread your brand's story.

NegóciosTecnologia
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How To Rock PR Adventures in using social media to tell your story and find your audience Tweeting This? #Optsum #PRtips @Mandy_Vavrinak
What is PR? Public - Who are these people? Relations – Do we (really) care?
A Visual
What’s the Goal?
Examples ? Let’s talk about brands you know…in the ways that matter.
Where are the Conversations? Channels and audiences Monitor, listen, respond. Everything you as a brand do… matters. New realities, new approaches
It’s the Story, Sister Andolini’s Pizzeria Tune your “story radar” Human Touchpoints How does what you do impact people’s wallets, health, enjoyment, time? Who makes it happen? Do you have examples?
Where We’re Going Ignoring Listening Responding Participating Storytelling
Getting it Told Media realities – Time, budget, markets and audiences Get to know your media and their messages. Be present. Be helpful. Be the go-to person/company. Environments and Attitudes
Relationships Matter
Tools for today's trade Think beyond the ink. Pick the tools based on the goal.
Some Favorites Pitchengine.com Amplify.com Posterous, Wordpress, Instagram, Flickr, Facebook, Google + YouTube.com LinkedIn.com
Shine A Light On Your Content Google Bookmarks StumbleUpon Twitter Facebook Google + LinkedIn Email Radio, TV, Print
The Package & The Pitch Desired audience and goal “Hard News” – immediacy, info-driven Facts first, then impact and effect “Soft News” – More people & community focus Lead with impact, still fact-driven “Feature” – People & emotion driven Lead with outcome, effect or emotion
Online PR
Online Results
Offline Results
Pitch Perfect? Use the online tools you have Remember the digital half-life of stories & press It’s not just about the press you get today Have a clear plan and objective Connect purposefully in advance Connect personally when you pitch
Get Going on Groundwork Goals, planning, brainstorming, ideas Platforms, experts, outlets Evernote, Dropbox, Pitchengine
Questions? Twitter @Mandy_Vavrinak Facebook: it’s obvious, right? http://mandyvavrinak.com LinkedIn: Yep, same name Email me: mvavrinak@mac.com For an #optsum discount code on a pitchengine.com account
Pitchengine.com
Pitchengine.com
Better Than Email or Word
Quality vs Quantity

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How To Rock PR For Your Brand or Business

  • 1. How To Rock PR Adventures in using social media to tell your story and find your audience Tweeting This? #Optsum #PRtips @Mandy_Vavrinak
  • 2. What is PR? Public - Who are these people? Relations – Do we (really) care?
  • 5. Examples ? Let’s talk about brands you know…in the ways that matter.
  • 6. Where are the Conversations? Channels and audiences Monitor, listen, respond. Everything you as a brand do… matters. New realities, new approaches
  • 7. It’s the Story, Sister Andolini’s Pizzeria Tune your “story radar” Human Touchpoints How does what you do impact people’s wallets, health, enjoyment, time? Who makes it happen? Do you have examples?
  • 8. Where We’re Going Ignoring Listening Responding Participating Storytelling
  • 9. Getting it Told Media realities – Time, budget, markets and audiences Get to know your media and their messages. Be present. Be helpful. Be the go-to person/company. Environments and Attitudes
  • 11. Tools for today's trade Think beyond the ink. Pick the tools based on the goal.
  • 12. Some Favorites Pitchengine.com Amplify.com Posterous, Wordpress, Instagram, Flickr, Facebook, Google + YouTube.com LinkedIn.com
  • 13. Shine A Light On Your Content Google Bookmarks StumbleUpon Twitter Facebook Google + LinkedIn Email Radio, TV, Print
  • 14. The Package & The Pitch Desired audience and goal “Hard News” – immediacy, info-driven Facts first, then impact and effect “Soft News” – More people & community focus Lead with impact, still fact-driven “Feature” – People & emotion driven Lead with outcome, effect or emotion
  • 18.
  • 19. Pitch Perfect? Use the online tools you have Remember the digital half-life of stories & press It’s not just about the press you get today Have a clear plan and objective Connect purposefully in advance Connect personally when you pitch
  • 20. Get Going on Groundwork Goals, planning, brainstorming, ideas Platforms, experts, outlets Evernote, Dropbox, Pitchengine
  • 21. Questions? Twitter @Mandy_Vavrinak Facebook: it’s obvious, right? http://mandyvavrinak.com LinkedIn: Yep, same name Email me: mvavrinak@mac.com For an #optsum discount code on a pitchengine.com account
  • 24. Better Than Email or Word

Notas do Editor

  1. ----- Meeting Notes (9/12/11 15:55) -----Sessions/Keynote?Industries or businesses?bbbbbbbbbbbbbbb
  2. Follow, friend, subscribe, watch, comment, tweet, share Social Media is a shortcut to building relationships with media Make the job easier Details available online is a welcome thing in most cases