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Branding and Social Media for Beat Reporters
- 1. Journalism, Branding & Social Media Mandy Jenkins @mjenkins mjenkins@digitalfirstmedia.com LANG Extravaganza, March 2012
- 2. Don't Be This Guy
- 3. 8 Rules of Social Journalism 1. Respond to replies, comments and questions (especially questions) everywhere 2. Be transparent in all you do 3. Ask for help when you need it 4. Be thankful
- 4. 8 Rules of Social Journalism 5. Make corrections quickly and publicly 6. Address criticism without spats 7. Be consistent 8. Don't just push your content out, share other links too
- 6. Not just what you had for breakfast... ● Post links w/ comment or question, not headline ● Monitor the people you cover ● Crowdsource stories by asking for info ● Quickly find witnesses, info with search ● Live report from the scene of a news event ● Show your work
- 7. It's All About Who You Follow
- 8. Who you should follow ● Your competitors (& bloggers too) ● People in your field of interest/beat ● Popular people in your local/topical Twittersphere ● Those who reply to you ● Those who re-tweet, share your links
- 9. Finding who to follow ● By subject/location: Twellow.com, Wefollow.com ● NearbyTweets.com ● Muckrack.com (for finding journalists) ● Look at others’ follows/followers ● Spy on Twitter lists ● Listorious.com
- 10. Build Twitter Lists Make sense of incoming tweets Lists to build: ● Sources ● Others reporting on your beat ● Coworkers
- 11. Search Tweeps & Content ● Search by keywords, location, time ● Follow those you reach out to
- 12. When You Find Leads ● Connect with eyewitnesses, get contact info ● Follow who you reach out to ● Have them wait for a reporter on scene ● Verify!
- 13. Twitter Chats
- 15. Profiles Pages ● One place to manage ● Completely separate everything presence from profile ● Control your privacy ● Completely public ● Timeline design with ● Timeline design with large image large image ● Could mix ● Detailed analytics to personal/professional see who visits
- 16. Going Public On Facebook ●Turn on Subscriptions: Anyone can read your public posts ●Set up a vanity url at facebook. com/username ● Add your job history and a snappy bio to About section (and make it public)
- 17. Build Friends Lists facebook.com/bookmarks/lists
- 18. Build Interests Lists facebook.com/bookmarks/lists
- 20. Target updates
- 22. Keep Your Friends Private
- 23. Everyone Sees It Differently
- 24. Create An Engaging Presence Take advantage of timeline with photos, milestones and videos
- 25. Milestones
- 26. Whatever You 'Like' ● What would you share on Facebook? ● Ask questions, feature the responses in stories ● During news, you can't overpost ● Photos and videos work well
- 27. Tell Your Story Here ● Write short stories and updates apart from your stories or blog right on Facebook ● You have a lot of space, so go for it! ● Tag those involved
- 28. Tell Your Story Here
- 29. Mix it Up
- 30. Wording Matters ●Posed Questions +64% ●Call to read or take a closer look +37% ●Personal reflections +25% ●Clever, catchy tone +18% % more feedback over average Source: Facebook
- 31. Images Matter
- 32. ●Connect with sources ●Find new sources through connections, groups ●Discussions help find experts ●Check updates, slides, travel ●Search by location & keyword
- 34. Google+: Do It For The SEO
- 36. Link Up To Google News Under your profile settings: ● Add the email address linked to your byline on your website ● Make sure your workplace/title are public ● Link to your blog, articles ● Link to other social accounts
- 37. Make Circles to Follow Sources
- 39. Interviews, Chats by G+ Hangout
- 41. Set up your alerts google.com/alerts Eliminate results from your company site: "first last" -yoursiteurl.com
- 43. Monitor Yourself Klout.com: Measures your "reach", your output, who you influence Twittercounter.com: Twitter followers, influential tweets sent. Crowdbooster.com: Your best tweets, times to tweet
- 44. THANKS! Mandy Jenkins mjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.com These slides & more at slideshare. net/mandyjenkins