5. 8 Rules of Social Journalism
1. Respond to replies, comments and
questions (especially questions)
everywhere
2. Be transparent in all you do
3. Ask for help when you need it
4. Be thankful
6. 8 Rules of Social Journalism
5. Make corrections quickly and publicly
6. Address criticism without spats
7. Be consistent
8. Don't just push your content out,
share other links too
7. Questions for News Brands
• Who is my audience?
• What do they want?
• When is my audience online?
• What sort of tone is right for my
audience?
10. Tips for Reporters
• Post links w/ comment or question, not
headline
• Monitor the people you cover
• Crowdsource stories by asking for info
• Quickly find witnesses, info with search
• Live report from the scene of a news
event
• Show your work
17. Who you should follow
• Your competitors (& bloggers too)
• People in your field of interest/beat
• Popular people in your local/topical
Twittersphere
• Those who reply to you
• Those who re-tweet, share your links
18. Finding who to follow
• By subject/location: Twellow.com,
Wefollow.com
• Muckrack.com (for finding
journalists)
• Look at others’ follows/followers
• Spy on Twitter lists
• Listorious.com
22. Profiles Pages
• One place to manage • Completely separate
everything presence from profile
• Control your privacy • Completely public
• Timeline design with • Timeline design with
large image large image
• Could mix personal/ • Detailed analytics to
professional see who visits
23. Going Public On Facebook
• Turn on Subscriptions: Anyone can read
your public posts
• Set up a vanity url at facebook.com/
username
• Add your job history and a snappy bio to
About section (and make it public)
30. Create An Engaging Presence
Take advantage of timeline with photos,
milestones and videos
31. Whatever You 'Like'
• What would you share on Facebook?
• Ask questions, feature the responses in
stories
• During news, you can't overpost
• Photos and videos work well
34. Wording Matters
• Posed Questions +64%
• Call to read or take a closer look
+37%
• Personal reflections +25%
• Clever, catchy tone +18%
% more feedback over average
Source: Facebook
37. Metrics That Matter
• How many story ideas were inspired by
what you read on social media?
• How many sources did you find on
social media?
• How many times did people share or
retweet your message?
• How many sites/blogs linked to you?