1. GOOD PRACTICE TEMPLATE
Project-title: Rurener Roadshow
Name of the organisation: EnerMaTec GmbH
Status of the organisation: GmbH, private business
Address: Bohlweg 8, 38100 Braunschweig
Contact person: Dr. Werner Neumann
Phone: +49 (0)531 / 28859983 Fax: +49 (0)531 / 28859989
E-mail: w.neumann(at)enermatec.de
Web site : www.enermatec.de
Interest area
X Public Sector
X Private Sector
 Large Industrial Buildings
 Solar Plants
X District Heating
X Other
Target Audience
X Citizens
X Households
X Property owners
X Policymakers
X Local and regional authorities
 Energy service company (ESCO’s)
X Architects and engineers
X Other

2. BACKGROUND
Rurener Roadshow is an informative event within a local pilot community, informing about
the RURENER project and promoting the ideas of energetic efficiency and climate protection.
It is directed at citizens of the commune. One additional aspect consists in acquainting the
citizens with concrete ways of saving energy by themselves, for instance by house
modernisations.
OBJECTIVES
The main aims of Rurener Roadshow involve information as well as promotion. On the one
hand, the roadshow informs the people about energetic neutrality, measures of modernising
houses and saving energy. On the other hand, it provides information about the Rurener
project in general and local actions in concrete. Promoting ideas like energetic neutrality as
well as giving a general overview of the different individual measures shall increase
understanding and backing in the population. The fact that the local authority acts like a role
model by using renewable energies and further measures to achieve energetic neutrality
should encourage citizens to follow their example.
Therefore, the roadshow aims at offering a variety of elements, such as speeches and
presentations, booths and extras like an electric bicycle or experiments of the Federation for
Nature Conservation (NABU).
PROCESS
Several factors are of high importance for the success of the roadshow: a good concept, close
contact to the local authorities, support by several partners and sufficient advertisement.
Dealing with the topic “energy”, the Rurener Roadshow has been organised referring to the
main question “What can I do for the climate?”. The information event is planned for an
amount of 50 to 200 people, takes place in the local town hall and involves a catering service
and the appearance of various partners, e.g. a booth of hands craft men.
Before the actual roadshow takes place, bulletins or placards are posted in public to inform
further businesses or persons that they can apply for an appearance at the event. Additionally,
the roadshow can be broached in schools and kindergardens and promoted by handing out
flyers in the community.
The Key is the mixture of exhibition, presentations and faire. Information walls ( on
RURENER, energetic neutrality, technologies (solar, geothermal, etc.), best practice,
changing the supplier, top 10 energy saving tips,... ) allow the visitor to approach the issue to
his interests and needs. It can bridge over the time between relevant presentations as well.
The presentations allow the visitor to get a structured vision of Rurener and things he could do
and why he should do it.
The faire is the chance to let the citizen act right away. Once the people come out of a
presentation on energetic modernization of houses, the can talk to the craftsmen directly about
their own home. By doing this there is a good chance of creating local business and doing it
now instead of “sometime”.

3. FINANCIAL RESOURCES AND PARTNERS
The Rurener Roadshow is primarily financed out of the Rurener budget. In addition, the
private business Enermatec took over a part of the costs and the respective communities
offered the local premises for free.
RESULTS
So far, two Rurener Roadshows have been organised in the German pilot communities
Wesendorf and Schladen. In both cases, the event was received well and attended by a
considerable amount of people, which made it possible to increase awareness and
environmental education within the community.
LESSONS LEARNED AND REPEATABILTY
It has become apparent that Rurener Roadshow is a great chance of informing the people in
rural areas, who seem to have a special interest and demand of information about energy
efficiency.
We noticed that it is of considerable importance to choose skilled hand crafts men, especially
a just and balanced choice turned out to be challenging.
This type of project would probably make sense in every community as soon as some
individual measures have already been started by the local authorities.
PHOTOS: