1. Submitted by Manas m.s
Iconz macfast college
Second semester mba
Building of big bazaar helping
small retailers

2. While retailers are involved with distribution
and bulk breaking . They also contributes
towards brand building . How is big bazaar
helping in brand building for many small
player? Explain with examples

3. Started by Kishore Biyani
Big Bazaar is the largest hypermarket chain
in India
Big Bazaar was introduced by the Future
Group in September 2001
 Opening of its first four stores in Kolkata,
Indore, Bangalore and Hyderabad
Big Bazaar is popularly known as the ‘Indian
Wal-mart’ today
The largest brand in the hypermarket

4. Cont..d
Entered into an agreement with Hindustan
Unilever to co-develop and co-brand bakery
products, which would be sold exclusively at Big
Bazaar stores
Electronic Bazaar and Furniture Bazaar are
launched
Big Bazaar tied up with Indian banking giant ICICI
Bank and launched the Big Bazaar ICICI Bank Card.

5. Brand
“A name, term, sign, symbol, or design, or a
combination of them, intended to identify the
goods or services of one seller or group of sellers
and to differentiate them from those of
competitors.”

6. Purpose of Branding
• Gives a business/enterprise a significant edge over the
competition
• Makes the customer view a business/enterprise as the only
solution to their need or problem
• A strong brand engenders feelings of trust, reliability,
loyalty and recognition in the customer’s mind.
• Through its brand image an enterprise will attract and
retain customer loyalty for its goods and services and
increase the value of its business

7. Saravana Stores, a local retail store in T. Nagar Chennai was the inspiration for Kishore
Biyani to start big bazaar hyper market. But most people think that the idea to start big
bazaar was from Wal-Mart but it wasn’t .
Now big bazaar is considered as a people brand
which ensure high quality at low rises making it a unique brand that are attracted to buy.
the “Indian Wal-Mart”, is the modern Indian family’s favourite store.
ANS: “VALUE FOR MONEY” RETAIL STORE
 HIGH QUALITY AT LOW PRICE
 INNOVATIVE SCHEMES
 EVERY PRODUCT AT ONE PLACE
ICONIC TAGLINES AND LOGOS
PRICING METHODS
All this aspects made what today know as people brand or Indian Wal-mart
. Big Bazaar is undoubtedly the number one retailer brand in India. It has built a loyal ,
very emotional and cordial relationship with its customers. It is also very intending to
built long-term relationship with all its stakeholders, which is very essential for a

8. PRICING METHOD
•Value Pricing
•Promotional Pricing
•Loss-Leader Pricing
•Special Event Pricing
Other pricing strategies:
Buy more, save more
Prices reduced on a combination
Holding special discounts
Highlighting the savings possible
The Price Challenge Offer

10. Big bazaar itself is a example : As big bazaar started business from the
concept behind this entire retail format was from Saravana Stores, a local store
in T. Nagar Chennai, the store sold products at low margin, which gave a high
turnover . From this concept kishore biyani made his own changes and
started big bazaar an organized retail hyper market . From big bazaar business
story small player can bring their own brand with:
• high quality product
• low price or margin
• product diversification
• innovative scheme
• modern way of doing business
• know your customer
• treat customers with respect
• pricing method
How is big bazaar helping in brand building for many
small player? Explain with examples?

11. Cont..d
If small retailer are able to do business in this way that of big bazaar or
Saravana Stores, a local store in T. Nagar Chennai. The retailer is able to
create its own brand among the people creating a high turnover and also the
retailer can buy the product directly from big bazaar retail outlet , then the small
player can sell the product at the local market with the brand name of the
small retailer .Thereby big bazaar helps in brand building for many small
player

13. The presentation is done to show the how big bazaar contributed to the retail
sector
And how big bazaar can help in brand building for many small retailers .
Hope this presentation was able to provide with sufficient information and
achieve it objective