"Magic School" 52х6,5 animation co-production ADV GROUP

1. MAGIC SCHOOL HD, FULL 3D, STEREOSCOPIC ANIMATION Broadcast Platforms - CTC + Disney Channel + Beeline TV Release Date - 1.01.2011 Genre - Animation Series, Comic Action Adventure Target Demografic - kids 3-9 age Format - TV 52ep х 6,5 min, FILM 4ep х 84 mins

3. PRODUCTION - $2 684 000 PROMO- $500 000 KIDS INTERNET - $ 150 000 CO_PRODUCTION 80% ADV GROUP cейлер 30% + телеканал 15-30% Broadcast Platforms - Release Date - 1.01.2011 Genre - Animation Series, Action Adventure Target Demografic - KIDS 3-9 age Format - TV 2011-2012 52 episodes х 6,5 minutes 4 Animation Film х 84' minutes Commercial Profit: TV product-placement, DVD, KIDS-internet, KIDS-MOBILE Marketing Benefits: Brend-Content, FMCG Licensing $150 000 Merchandising $ 100 mln

4. Key Creatives: Directed by Sergey Selianov Executive Producer Sasha Boyarsky Written by Darina Shmidt Art Animation Director Konstantin Bronzit Co-production ADV Group HARACTERS

5. CONCEPT MIPTV 30% content for KIDS

6. LINE -UP & PROFIT LINE-UP Licensing 150тыс$ Merchandising 100млн$ TV 3D Film KIDS INTERNET KIDS MOBILE fos cooking corner publishing on-demand games books dvd PROFIT 1 - HD + Full 3D Stereoscopic Animation 2 - FORMAT, LICENSING - TV, Animation Film by Disney, BelineTV, СТС + Disney - 2011-2012 3 - PRODUCTION, MERCHANDISING 2011-2012 4 - PROMO ON-air/OFF-air TV 1.1.2011 (+500 000 euro) 5 - KIDS INTERNET WEB 2.0 (EX: BooDoo) (+150 000 euro) 6 - 30% с ко-брендинга kids-тарифный план "Билайн" детский мобильный "Sony" линейка соков с героями "Добрый" ко-брендинг с запуском вкусовых снеков, молочных йогуртов "Ростишка”” (Donon) VS "Здрайверы"(ВБД), Nesquik(Быстров) 7 - продакт-плейсмент коммерческих брендов покрывает продакшен 100% + 20%

9. Commercial Profit: TV product-placement, DVD, KIDS-internet, KIDS-MOBILE Marketing Benefits: Brend-Content, FMCG Licensing $150 000 Merchandising $ 100 mln

10. 23 190 TVR vs 1632 TVR SUB-BRANDS KPI:BEELINE & NESTLE

11. KIDS INTERNET «MAGIC SCHOOL»