4. 10 Step Marketing Plan Barcelona | Laquindanum | Parulan | Rivera | Villafuerte ASMPH
5. Where are we? 5 STEPS for Part 1(Primary Target Market and Positioning) Restor-F’s primary target market are the energy-seeking adults Gap is all other brands focus on other vitamin combinations and low cost The vitamin supplement market is PhP 2 B, Restor-F’s niche is PhP 15 M Who wants to experience their body’s full potential Can choose multivitamins with the usual formulation or other herbal supplements ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
6. 5 STEPS for Part 2(Marketing Mix and Strategy) 6 9 Restor-F is a soft gel capsule Is distributed nationwide 7 What’s the catch? 10 Uses the winning strategy, “restore life in a tab” Is 60% premium 8 Uses direct promotions and media advertisements ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
7. Where are we? Positioning to the Primary Target Market Part 1: Steps 1 to 5 ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
8. PRIMARY TARGET MARKET For theEnergy-seeking adults ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
12. single or marriedPTM ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
13. PRIMARY TARGET MARKET For theEnergy-seeking adults Secondary Target Market: Medical professionals ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
14.
15. Behavior: everyday energy boost, quality product with more formulations, dietary supplementsASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
16. NEEDS, WANTS, EXPECTATIONS This is what YOU deserve! ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
17. NEEDS, WANTS, EXPECTATIONS Firstin my game, reaching myFullpotential My body is my temple. I will be able to see my full potential, if I am healthy. I’m competitive. I’m at the top of my game if I am healthy. ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
18. NEEDS, WANTS, EXPECTATIONS The Complete supplement to achieve best Function in my healthy liFe There’s always a NEED to be healthy in body, mind, and soul. Not only a healthier life, but to maximize their full potential and to perform at their finest. Health-conscious adults WANT a diet supplement that is complete. One that provides the most adequate and important vitamins and minerals,and one of best quality at the right price. Primary target market EXPECTS to boost their physical and mental function. Not only to ward off disease and stress but to increase vigor and stamina. ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
22. COMPETITIVE POSITION MAP Where are we in the Field? Price vs. Quantity and Quality of Formulation CLUSIVOL ENERVON CENTRUM RESTOR-F ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
23. COMPETITIVE POSITION MAP Finishing ahead of the race ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
24. UNIQUE SELLING PROPOSITION First with its Formulation Improves body, mind, and function Increases body’s resistance enhances vigor & stamina ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
25. UNIQUE SELLING PROPOSITION First with its Formulation improves circulation and prevents heart disease improves memory and mental agility lowers cholesterol ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
26. UNIQUE SELLING PROPOSITION Restor-F’s positions strongly in a differentiation market strategy Restore LiFe in a tab. ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
32. Then, the total vitamin supplement market size is Php 15 million / 0.01 = PhP 1.5 billionSource: www.folarespharma.com ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
33. MARKET SIZE (CUSTOMER DATA) Filipino data: vitamin supplement is a PhP 700 M industry There are about 33 million Filipinos aged 20-50 years old. Source: Philippine Statistical Yearbook, 2000 Vitamins Usage: IF 30 million Filipinos take a vitamin supplement once a day everyday which costs around PhP5.00 per capsule/tablet, THEN 30 million x 1% x 1 x PhP 5.00 x 365 = PhP 700 M ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
34. RESTOR-F AND THE VITAMIN SUPPLEMENT INDUSTRY In Summary, the total market size is Php2 billion Competitor Company PhP 2 B Consumer ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
35. 10 Step Marketing Plan Restor-F The Marketing Mix Strategy Part 2: Steps 6 to 10 ASMPH
36. PRODUCT AND THE COMPETITORS 6 Facing the Fight Centrum Enervon Clusivol ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
42. Taken one softgel capsule daily ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
43. PRICE 7 6 Restor-F is 60% premium priced in quality packs. PhP 19 per capsule Pack of 30 = P516.09 Pack of 100 = P1720.29 Restor-F is priced 60% higher than the three vitamins supplement in the market with the aim of maximizing profits in its niche. ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
56. Conversion of indirect competitors into complementsASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
57. COMPETITOR PROMOS 8 7 6 Strategies From other competitors More energy mas happy. I want to be complete. Bawalmagkasakit. ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
58. Drug-stores (Mercury) Nationwide Pick-up by Customers Cash and credit transaction PLACE 8 9 7 6 Distributed nationwide using Folares Pharmaceuticals, Inc. ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
64. Where are we? 5 STEPS for Part 1(Primary Target Market and Positioning) Restor-F’s primary target market are the energy-seeking adults Gap is all other brands focus on other vitamin combinations and low cost The vitamin supplement market is PhP 2 B, Restor-F’s niche is PhP 15 M Who wants to experience their body’s full potential Can choose multivitamins with the usual formulation or other herbal supplements ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte
65. 5 STEPS for Part 2(Marketing Mix and Strategy) 6 9 Restor-F is a soft gel capsule Is distributed nationwide 7 What’s the catch? 10 Uses the winning strategy, “restore life in a tab” Is 60% premium 8 Uses direct promotions and media advertisements ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte