Search Engine Marketing & Optimization presentation for a spearking engagement in 2012.

1. yourthinkbox
Dallas SEO and Paid Search Specialist

2. Search Has Evolved

3. Just the facts
• 97% of consumers go online to research
products and services in their local area.
• 40% of searchers believe that companies
who are returned at the top of search
results are the best companies in the field

4. So how do I get to the top?

5. Multiple Choices
• Organic (Free) Search Results
• Paid Search (PPC or Pay Per Click) Results
• Google Maps (HyperLocal)
• Social Media

6. Multiple Choices
=
Multiple Opportunities
Multiple Opportunities
Multiple Opportunities

7. Search Engine
Optimization
• SEO is the process of improving the
visibility of a website or web page in search
engine result pages (SERPs)

8. How Do I SEO?
• Make sure your website is in the leading
search engines indexes (Google, Bing,
Yahoo)
• Incorporate best practices and WC3
compliant code
• High value content with keyword rich
content
• Inbound links
and much, much more...

9. This is just the start
• Before 2011, Google was semi-reliable on
their algorithm changes.
• During 2011, Google began updating their
algorithms continuously and without
warning.
• Mid 2011, Panda Update changes SEO
industry for good.

10. Pay Per Click
• Internet advertising model used to direct
traffic to websites, where advertises pay the
publisher when an ad is clicked.

11. Why Does PPC work?
• Google wants to provide the best results
so their users (customers) keep using the
service (search)
• Customers want the best results to help
answer questions or conduct purchases
• Businesses want quality leads from ad
dollars

12. Paid Search Necessities
• Well written relevant Ad Copy with a great
value proposition
• High Quality Landing Page with strong call
to action and text
• Relevant Keywords

13. Social Media
• Includes web-based and mobile technology to
interact between organizations, communities
and individuals
• Top Social Sites include facebook, twitter,
google+, linkedin, youtube
• Pinterest, instagram, foursquare

14. SEOcial
• Major Search Engines have started including
real-time social media in results pages
• YouTube and twitter are key pages that are
create high CTR on SERPs
• Social Media is now a key part of any
internet marketing campaign

15. Why Does This All
Matter?
• In order to be a successful business, online
presence is not an option... It is required.
• Tactics without strategy is the noise before
defeat ;)
• Strategy without tactics is the slowest
route to victory

16. How Can I Help?
• I have proven results with positive impact
on revenue and profit through online
marketing channels
• I can provide an iterative best-practices
approach for long-term success
• Online Marketing provides quantifiable and
measurable results.
• You always know your Cost Per Lead and
Cost Per Acquisition.

17. I’d Love To Talk :)
• My Name is Malachi Threadgill
• I have been a leader in SEM for over a
decade
• I have a proven track record from SMB’s to
Corporations with 100m+ Yearly Revenue.