Previous works in portfolio

1. | PORTFOLIO | CURRENTLY A GRADUATE STUDENT AT USC SCHOOL OF ARCHITECTURE | APRIL 2015 |GENTARO MAKINODA

2. table of contents TRELLO-PONIC (p3)
MOBILITY OF THE FUTURE – BMW JAPAN (p7)
THE KEYNOTE – SALESFORCE.COM(p9)
RECOGNIZED AD. CAMPAIGNS (p11)
HISTORIC CORE REDEVELOPMENT (p13)
LIBRARY IN SANTA MONICA (p15)
A SHOPPINGMALL IN A GRAVELPIT (P17)
GRADUATE SCHOOL PROJECT
at USC
PROFESSIONAL EXPERIENCES
at SAATCHI & SAATCHI and
HAKUHODO Inc.
UNDERGRAD SCHOOL PROJECTS
at USC

3. TRELLO-PONIC
FALL 2014
GRADUATE RESEARCH STUDIO
PROF. JOSE SANCHEZ
A combinatoric/crowdsourcing solution
utilizing a gaming engine to design a building
system to carry information. For this
particular project, interweaving piping units,
inscribed in rhombic dodecahedron, were
aggregated to carry essentials to plants,
demonstrating the potentials of combinatorics
and crowdsourcing in creating working
systems, yet aesthetically intriguing.
Presentation video / slides are available here:
http://youtu.be/RWMe5EGtLuQ
http://www.slideshare.net/makinoda/presso-final
A joint effort with Joshua Dawson, Yiting Ma, and Yuan
Zhuang, who are also enrolled in Master of Advanced
Architectural Study at USC as of March. 2015
All design by Gentaro Makinoda | documented 2015

4. A piping unit inscribed in rhombic dodecahedron -with its ‘perfect packing’ characteristic-
connects seamlessly with each others, creating opportunities for various pattern pattern
discoveries while serving as agents to carry essentials to plants.
Unit design
All design by Gentaro Makinoda | documented 2015

5. Supplemental unites were designed to circulate the essentials through the system and bring back the waste to the
filter to be fed back into the system.
Essentials delivery mechanism
All design by Gentaro Makinoda | documented 2015

6. A pavilion design
All design by Gentaro Makinoda | documented 2015

7. MOBILITY OF THE FUTURE
JUNE 16 -20, 2010
TOKYO BIG SIGHT, THE WEST HALL
360-degree projector screen in the biggest
convention hall in Tokyo for BMW Japan
Corp’s public/press event to introduce its
state of the art electric car technologies, for
which I served as a Executive Producer /
Client Service Director.
A joint project with Kingsmen Singapore.
BMW JAPAN CORP.

8. All design by Gentaro Makinoda | documented 2015

9. THE KEYNOTE
DECEMBER 4, 2012
TOKYO BIG SIGHT THE WEST HALL
CLOUDFORCE JAPAN 2012
salesforce.com
5,000 audience keynote hall space designing /
event management, where I served as the
Executive Producer overlooking everything from
design to tech devices, and Client Service Director.

11. RECOGNIZED AD CAMPAIGNS
JANUARY 2008
HP CHINA/ MY COMPUTER MY STAGE

12. RECOGNIZED AD CAMPAIGNS
AUGUST 2007
TOYOTA PRIUS (CHINA) / “FUTURE” CAMPAIGN

13. HISTORIC CORE REDEVELOPMENT
FALL 1998
TOPIC STUDIO
PROF. DAVID GRAY
Redevelopment of an abandoned commercial
building and an adjacent parking lot as a new
housing complex and a community park to
regain the real estate value of the Historic Core,
Los Angeles.
All design by Gentaro Makinoda | documented 2015

14. Connecting the traffic of Spring St. and Main St. by a community park in an attempt to bring together the energy and
activities of the surroundings
Re-modeling of a former-commercial building into an apartment
complex, stretching from Spring St. to the community park.
All design by Gentaro Makinoda | documented 2015

15. LIBRARY IN SANTA MONICA, CA
SPRING 1997
TOPIC STUDIO
PROF. ARTHUR GOLDING
An existing library re-designing project to
incorporate larger community space and larger
collection of books.
Solution: Concrete service towers and steel truss
bridges to create column-less spaces for flexible
layouts.
All design by Gentaro Makinoda | documented 2015

16. All design by Gentaro Makinoda | documented 2015

17. A SHOPPINGMALL IN A GRAVELPIT
FALL 1999
TOPIC STUDIO
PROF. SARAH GRAHAM
All design by Gentaro Makinoda | documented 2015

18. QUESTION:
What would a shopping mall look like if it is built
on top of an abandoned gravel pit in San
Bernardino County, located in Greater Los
Angeles area?
ANSWER:
The shopping mall will be a symbol of the power
and speed. It will symbolize the capitalism and
automobile transportation and how humans are
capable to leave a big scar on the face of the
earth.
All design by Gentaro Makinoda | documented 2015

19. “HIGH CULTURE GARDEN” to remind
ourselves of the giant gravel pit which left
a huge scar on the surface of the earth.
All design by Gentaro Makinoda | documented 2015

20. Our capability and speed, represented by
the parking structures “in the air,” being the
most visible elements on the site.
All design by Gentaro Makinoda | documented 2015

21. The parking structures are lifted off
the ground by the truss system.
All design by Gentaro Makinoda | documented 2015

22. Documented by Gentaro Makinoda | April 2015
makinoda@usc.edu
1(213) 359-8973