Majestic MMRSS Automotive Marketing Research Provides consulting services for Automotive Vehicle Manufacturers, Automotive Suppliers, Retailers, Commercial, Off-Road & Construction Equipment.

1. MMRSS
Automotive Research

2. We covered all major areas of
mobility industries, including :
 Automotive Vehicle Manufacturers
 Automotive Suppliers
 Automotive Retail
 Medium-Heavy Duty Trucks
 Motorcycles, All-Terrain Vehicles (ATV) & Snowmobiles
 Commercial, Off-Road & Construction Equipment
 Agricultural & Farm Equipment Agricultural & Farm Equipment
 Recreational Vehicles (RV)

3.  Aerospace & Aviation Manufacturers
 Oil & Gas
Shipping, Freight & Logistics
Mass Transit
Marine & Personal Watercraft (PWC)

4. Services
• Specialized surveys in all industries
include...
 Customer satisfaction
 Brand loyalty
 Product assessment
 Future planning issues
 Mystery shopping
 Consumer shopping patterns
 New product buyers
 Product testing

5. • Proprietary vehicle clinic research includes…
 Pre and post launch
 Static only
 Static and dynamic
 Ride and drives
• Focus group research includes:
 Male and female moderators
 Regular length sessions and mini-sessions
 Product workshops
• Dealership Development and Design Surveys
 Building and Community Development
 Employee Surveys

6. Clinic Tests
A consolidated management of all our applications:
• Design and positioning tests
• Drive tests
• Fly in Targets from foreign Countries
• Fly-out
Respecting the targets requested, logistic organization, data
processing in real-time and a thorough analysis of the results
obtained, establishing the steps which guarantee the best results in
the short period of time necessary to realize a Clinic.

7. Creative sessions, workshops
The use of heuristic techniques, applied
to the development of products, services
and advertising campaigns (ADV Test)
Valid integration between specialists and
consumers.

8. Qualitative research
(focus groups and in-depth)
The exciting participation of the
interviewees is fundamentally important for
the success of the focus groups, to render
their contribution dynamic, precise and
perceptively constructive.

9. Customer satisfaction test
The organization of Customer satisfaction privileges
quantitative methods in gathering and studying information.
The choice of the best method - by mail or by phone - is
decided together with the client taking in consideration the
following key points:
 The target of consumers.
 The adopted samples.
 The comparison with other surveys

10. Mystery shopping and service
 A network of "specialized mysterious clients"
spread throughout our National territory and our
continuous monitoring allow us to manage complex
projects from a logistic point of view and fulfill the
goals.
 These Research tools are an efficient complement
to the process of managing the overall quality.

11. C.A.P.I. (Computer Assisted
PersonalInterview)
Here is what we can offer:
• A light structure of 35 LapTop and 120 interviewers spread all
over India
• Every LapTop has multimedia features, this allows us to offer
multimedia stimulus to the respondents: Picture, Audio, Video
clips; Voice Recording System.
• We have the possibility to include in our Hardware network some
Pen Top to allow a self compiled questionnaire.
• A Fieldwork network with a history in Automotive marketing.
Involved B2B, high class services and goods. Our net of
interviewers works also on traditional paper support (P.A.P.I,)

12. C.A.T.I.(Computer Assisted Telephone
interview)
A clear definition of roles and responsibilities, a
transparent management of the steps of the
project, a constant monitoring on the activities, a
sharing of intermediate output and performance
index, let the partnership of the two Companies be
winning in many international projects.

13. Differentiators
• In-depth global and regional industry knowledge
• Rapid industry consumer and business-to-business research capabilities
• Special consumer panels focused on unique transportation products
• Experience in migrating phone and mail tracking studies to Internet
methodologies
• In-house marketing sciences and advanced analytics experts
• Knowledge of key market drivers and extensive industry knowledgebase

14. Panels
This exclusive, proprietary market research sample
resource includes each consumer’s vehicle fleet by
brand, nameplate, transaction type and purchase
intention timing for two vehicles within their household.
It serves as an excellent source for targeted sample and
is projectable to the Indian population. This specialty
panel is a subset of the Regional Transport Office
database and is used to conduct some of today’s most
advanced market research.

15. Representative Assignments
• Market Research and Industry Trends Analysis
 Market Analysis of Aftermarket HVAC Components
 Market Assessment of Standard Electrical Components in the
Automotive Industry
 Climatic Conditions and the Impact on Electric Vehicle
 CFC-12 Phase-Out Analysis and Projected Rate of R-134a Retrofits
 An Analysis of the North American Diesel Engine Market
 An Evaluation of Automotive Related Engineering Research at U.S.
Universities
 Trends in Automotive Audio Systems
 Trends in On-board Vehicle Communication Systems
 A Strategic Analysis of Computerized Diagnostic Equipment

16. Child Restraint Systems: Trends and Technology
Trends In Automotive Glass Technology
 An Analysis of the Automotive Switch Market
 The Effect of the Gulf Crisis on Material Cost and Availability
 A Market Assessment of the North American Catalyst Business
• Strategic Planning
 An Analysis of Business Performance Trends among Automotive
Suppliers: A Strategic Perspective
 Strategic Positioning for the 21st Century: Industry Dynamics and
Systems Integration
 Supplier Opportunities into the 21st Century
 Supplier-Supplier Partnering: Opportunities and Trends

17.  Winning Strategies for Supplier Partnering
 Corporate Image and Capabilities Assessment
 The Development of a Strategic Supplier Alliance Program
Sales Force Effectiveness Audits
 Market Entry Strategy for a Luxury Vehicle Division
 Automotive Dealership Strategic Business Plan
 Strategic Dealership Issues: A Battle Plan For Survival In The 90's
 Automotive Service 2000: Challenges and Opportunities
 A Strategic Assessment of Dealer Computer Systems
 A Strategic Assessment of the Indian Supplier Industry

18. Our Clients
FMCG ICT Pharmaceutical Others
Johnson & Hewlett Packard GlaxoSmithKline British Airways
Johnson Microsoft Novartis Lufthansa
Unilever Dell Ranbaxy Levis
Kellogg’s Nokia Bayer Femina
Nestle Intel Sanofi-Aventis Toyota
General Mills IBM AstraZeneca Castrol
Procter & Gamble Yahoo Bristol-Myers Vodafone
Cisco Abbott Labs ICICI
Motorola Visa
Siemens Jaguar
Alcatel-Lucent Deloitte
Kaspersky Lab Pro-Mexico