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INTRODUCTION TOCONTENTMODELLINGMaish Nichani Christine Oon

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CONTENT MODELLING IS HOT!

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WHAT IS THE PROBLEM CONTENTMODELLING SOLVES?

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You are creating a website thatallows people to search, manage andprint recipes. SCENARIOUse case #1 Use case #2

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CONTENT CREATIONRecipeSummaryWord count: 0 of 180IngredientsThaiCuisineInstructionsUpload Awesome Instragram Pictures!Upload Awesome Instragram Pictures!

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Presentation PRESENTATIONContent Responsive design elit.Pellentesque vellacus vulputatemauris sodalesimperdiet. Donecvitae ipsum.Duis volutpattincidunt velit.Nulla facilisi.Class aptenttaciti sociosquad litoratorquent perconubia nostra,per inceptoshimenaeos.Suspendissemolestie variusmi.

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COST / EFFORTEffort Cost Investment

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You are creating a website thatallows people to search, manage andprint recipes and also helps incooking the dish in the kitchen! NEW SCENARIOUse case #1 Use case #2 Use case #3

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DESIRED SCREEN• Phasellusplacerat nibhnon enimconsecteturelementum.• Fusce necerat et duisodalestincidunt.• Maurislaoreet magnaeu elitfacilisisdapibusvestibulumsem aliquam.•Phasellus placerat nibh non enimconsectetur elementum.Fusce nec erat et dui sodalestincidunt.Mauris laoreet magna eu elitfacilisis dapibus vestibulum semaliquam.Vivamus vitae est nulla, idsodales urna.Fried Fish Hor Fun 2:00

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DESIRED SCREENFried Fish Hor Fun 2:00

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RecipeSummaryWord count: 0 of 180IngredientsChineseCuisineInstructionsEXISTING CONTENTLorem ipsum dolor sit amet, consectetueradipiscing elit. Aliquam interdum pulvinar nibh.Maecenas eget nunc in justo rhoncus aliquam.Phasellus nisl mi, convallis ut, lacinia vel,Lorem ipsum dolor sit amet, consectetueradipiscing elit. Aliquam interdum pulvinar nibh.Maecenas eget nunc in justo rhoncus aliquam.Phasellus nisl mi, convallis ut, lacinia vel,sodales tempus, ante. Praesent eros. Aeneanfeugiat fringilla odio. Donec porttitor volutpatelit. Proin metus justo, accumsan vitae,egestas nec, porttitor nec, felis. Nam velodio a arcu consectetuer fringilla.Lorem ipsum dolor sit amet, consectetueradipiscing elit. Aliquam interdum pulvinar nibh.Maecenas eget nunc in justo rhoncus aliquam.Phasellus nisl mi, convallis ut, lacinia vel,sodales tempus, ante. Praesent eros. Aeneanfeugiat fringilla odio. Donec porttitor volutpatelit. Proin metus justo, accumsan vitae,egestas nec, porttitor nec, felis. Nam velodio a arcu consectetuer fringilla.Fried Fish Hor Fun

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InvestorWRATH!COST / EFFORTEffort Cost Additional Investment

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Content RecipeSummaryWord count: 0 of 180IngredientsChineseCuisineInstructionsBLOBSLorem ipsum dolor sit amet, consectetueradipiscing elit. Aliquam interdum pulvinarnibh. Maecenas eget nunc in justo rhoncusaliquam. Phasellus nisl mi, convallis ut,lacinia vel, sodales tempus, ante. Praesenteros. Aenean feugiat fringilla odio. Donecporttitor volutpat elit. Proin metus justo,accumsan vitae, egestas nec, porttitor nec,felis. Nam vel odio a arcu consectetuerfringilla.Lorem ipsum dolor sit amet, consectetueradipiscing elit. Aliquam interdum pulvinarnibh. Maecenas eget nunc in justo rhoncusaliquam. Phasellus nisl mi, convallis ut,lacinia vel, sodales tempus, ante. Praesenteros. Aenean feugiat fringilla odio. Donecporttitor volutpat elit. Proin metus justo,accumsan vitae, egestas nec, porttitor nec,felis. Nam vel odio a arcu consectetuerfringilla.

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CHUNKS NOT BLOBSContent ✗ ✔ elit.Pellentesque vellacus vulputatemauris sodalesimperdiet. Donecvitae ipsum.Duis volutpattincidunt velit.Nulla facilisi.Class aptenttaciti sociosquad litoratorquent perconubia nostra,per inceptoshimenaeos.Suspendissemolestie variusmi.Nullafacilisi.Class aplacusvulputateadlitoratorquentperlacusvulputatemaurissodales

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CHUNKSContent type Content elements Coarse Fine

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ADB’S CHUNKS

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NPR’S CHUNKShttp://www.slideshare.net/danieljacobson/npr-examples-of-cope

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CHUNK-AS-A-SERVICEUse chunks lacusvulputatemaurissodaleslacusvulputatemaurissodalesOffer chunks

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DBPEDIA

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MUSICBRAINZ

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BBC NATUREhttp://www.slideshare.net/reduxd/modeling-structured-content-ias13-workshop

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BLOBS-TO-CHUNKS OPPORTUNITY!

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PAGE AS AN API

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RECIPE SCHEMA

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DATA HIGHLIGHTER

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CONTENT CARDS

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It is about exploring and defining howcontent can be chunked and linked up toadd value to customers and businesses WHAT IS CONTENT MODELLING?

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exploring and defining how content can be chunked and linked up to add value to customers and businesses CHUNKED UP!Nullafacilisi.Class aplacusvulputateadlitoratorquentperlacusvulputatemaurissodaleselit.Pellentesque vellacus vulputatemauris sodalesimperdiet. Donecvitae ipsum.Duis volutpattincidunt velit.Nulla facilisi.Class aptenttaciti sociosquad litoratorquent perconubia nostra,per inceptoshimenaeos.Suspendissemolestie variusmi.

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enhance infoseeking increase interconnectedness improve usability increase reusability improve management be future friendly WHY MODEL CONTENT?

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HOW TO MODEL CONTENT

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RESEARCHExisting info Subjectresearch User research Competitorresearch

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SYNTHESISMap view List view Table view Author view

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MAP VIEWRecipesChefsPeopleMealsSupermarketIngredientsOccassionsRecipesChefsPeopleMealsSupermarketIngredientsOccassionsserved duringused in preparingusevisitstoreused increateuseprepare

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LIST VIEW

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TABLE VIEWMetadata Definition Schema Source Type Mandatory? Field… … … … … … …Summary LONGSummary fordesktopsthing.description Author Text Yes Text boxSummary SHORTFor RSS readers andmobilething.description Author Text Yes Text box… …. … … … … …

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AUTHOR VIEWNameSummary shortWord count: 0 of 180ExamplesExamplesWord count: 0 of 180Summary longWord count: 0 of 300ThaiCuisine

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Bring iton!Somemore!

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ONE MORE TIME..CHUNKSNOTBLOBS

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RESOURCES• http://www.slideshare.net/reduxd/modeling-structured-content-ias13-workshop • https://blog.gathercontent.com/from-blobs-to-chunks-a-real-life-example • http://www.uie.com/events/ux_immersion/2013/workshops/karen-mcgrane/ • http://karenmcgrane.com/2013/05/23/drupalcon-keynote-video-and-talk-notes/

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THANK YOU!