1) The document discusses seven lessons about using social media that the author learned. It discusses how platforms change quickly so it's important not to rely on just one. 2) It also discusses how privacy no longer exists online and gives examples of journalists who have gotten into trouble by sharing things online. 3) Another lesson is to always be accurate when using social media as a journalist. 4) The document provides examples of different journalists and how they use social media for both their work and personal interests.

1. Seven lucky Lessons in social
media
Mai Hoang
Central Washington University
May 21, 2013

2. • Tweet #MaiLucky7 (pun intended)
• Tweet well. I might be using your tweet! (More on that
later...)
first things first

3. Lesson One:
“Life moves pretty fast. If you don’t stop and look around
once in a while, you could miss it.”
- Ferris Buller, Ferris Buller’s Day Off

4. Case study: Tumblr
“But for so many of us, (blogs are) work. It’s a
commitment, and it doesn’t really get good until
you have readers. And your friends don’t really
care until it starts getting good. And the form
isn’t so friendly either.
“A tumblelog isn’t better than a blog. It’s not a
replacement. But we’re certain it will be a
fabulous alternative to the 90 percent of web
users who don’t care to maintain a blog.”
- David Karp, founder of Tumblr, on
his blog
Feb. 19, 2007

5. The 90 percent alternative equals...

6. This....

7. This...

8. This...
Survey done by Garry Tan for Survata based on survey of
1,038 people between the ages of 13 and 25.
Tumblr
used more
than
Facebook!
“A few months ago, my
fifteen-year-old sister told
me that Snapchat was
going to be the next
Instagram.”
-Josh Miller, co-founder of
Branch

9. And this...
I’m going to
buy you for
ONE BILLION
DOLLARS!
Ahahahaha!
Photo by Laurent Gillieron/Keystone via Associated Press and The New
York Times.

10. Seriously though...

11. Lesson two:
“Privacy is dead, and social media holds the smoking gun.”
- Pete Cashmore, CEO of Mashable.com on
CNN.com, Oct. 28, 2009

12. Case study: Matthew Keys vs. Jared Keller
For the record, it was a Twitter direct message not a Gchat as we
would learn later...
Gizmodo, March 14, 2013

13. Tools of revenge:
On May 3, he
tweeted screen
shots from a
recent DM with
Keller, who was
ranting after a bad
day of work.

14. A few hours later...

16. Lesson three
Social media is not a reason for journalists to $*%) it up.
That is, be accurate ALWAYS.

18. I, too, had to learn this lesson.

19. Lesson four
ABC = Always be collecting

20. You could show up on CNet, like I did!

21. Text
Photo by David Green via New York Times
Or provide a clue in an investigation case...

22. Or just find something useful for a story...

23. Be careful! People may be collecting things you might not
want them to collect...

24. Lesson five:
Be the “social” in “social media..”
(Yes, I am being corny...)

27. Lesson six:
“As social media, or whatever you want to label it, becomes
more prevalent, there will be blunders. We’re in experimental
mode right now. And even those who label themselves ‘social
media guru’ haven’t a clue.”
- Steve Hall, publisher of Adrants, Dec. 16, 2009

29. No, he was not....
- Erik Martin, general manager of
Reddit, apologizes

30. Someday Reddit is going to grow up...
--My paraphrase of my YH-R colleague Mark
Morey

33. From google...

34. ....to story.

35. “You are only one person online...”
- Sona Patel, staff editor for social media, The
New York Times
Lesson seven:

36. Craig Kanally (@cknal), Huffington Post senior editor
May 15: Tweets about Dots, a popular
new game for the iPhone (it is a fun
game!)
Yesterday: Tweets latest updates (and retweets
from other users) on Oklahoma tornados

37. Andy Carvin (@acarvin), senior strategist for NPR
Yesterday he was busy tweeting about the
Oklahoma tornados
But just a few days earlier (May 19), he
posted this photo of him recovering from
illness.

38. And yours truly (@maiphoang)
Yes, I tweet a lot of journalism/work
related things...
But I may tweet about things that
interest me outside of journalism.

39. Lucky seven, in summary
• Things change fast, don’t be married to one medium
• There’s no such thing as privacy online
• Be accurate
• Always be collecting
• Be social
• Experiment

40. Bonus lesson!

41. Thanks @sree!

42. About your tweets...
If I
procrastinate...
TWEET ME!

43. Links from today’s presentation:
http://bit.ly/COM226spring13

44. Keep in touch...
Mai Hoang
maisurvey@gmail.com
maihoang@yakimaherald.com
@maiphoang
(509) 834-0272

45. ...And you see me around, don’t hesitate to give me a
shoutout (IRL and online!)

46. Questions?