Main St. Creative Co. offers marketing services and runs a Local Blogger Program to help small, local businesses grow their digital presence and sales. They employ Community Managers to coordinate between businesses and bloggers in their regions. Bloggers create sponsored content in exchange for payments between $50-$500, while Community Managers earn 20-50% commissions on client campaigns. Main St. also offers training to bloggers to help them develop professionally and find more opportunities through the program. The document provides an overview of Main St.'s services, programs, roles and compensation models.

2. Index
About Main St. – 3
Services – 4
Local Blogger Program – 5
Community Managers – 7
Org Chart – 8
CM & Blogger Revenue – 9
Blogger Development – 10
Applications – 11
Contact Us -12

3. About Main St.
When you think about small towns you think about their main street. The heartbeat of the
community can be felt there. Family-run businesses, many established over several
generations. New businesses serving up fresh ideas, much like our own.
At Main St. Creative Co. our focus isn’t on big brands with deep pockets (they’ve got enough
help already) we are interested in helping well-established and new businesses in small
communities develop and thrive in their markets. Our goal is to direct customers and sales to
locally owned businesses to help grow communities together.
We offer a variety of services for businesses in any industry to help them grow their digital
brands online, establish quality conversations and direct new clients to their space.
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At The Helm.
Christella Morris
Jennifer Perry
Colin Williams
CCO / Co-Founder
COO / Co-Founder
Lead Developer

4. Services
At Main St. Creative Co. our team of marketing, design and customer service specialists
have pooled our collective talents and interests to provide all of the resources any small
business could need to effectively market and brand itself.
We don’t just work for you but with you, towards the goal of creating a professional and
captivating look and feel for your business. Our services range from creative (branding, web
design, photography) to tactical (email campaigns, digital marketing, search engine optimization.)
Although we don’t offer our services to national brands and corporations, we always
treat our clients as though we do.
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Main St. Offers:
Email Marketing | Digital Marketing | Search Engine Optimization
Consultations + Audits | Business Photography | Regional Promotions
Community Management | Sponsored Social Events + Promo
Brand Development | Website Design + Management
Analytics Measurement + Reporting | Training Seminars + Presentations

5. Local Blogger Program
With the advent of digital marketing and social media, many large businesses
and brands have recognized the need for influencers to promote and
highlight their products nationwide. This trend has stimulated a huge surge in
professional bloggers and affiliate networks who connect brands and
bloggers through a variety of platforms. Most of these agencies and networks
focus on large brands with big budgets and bloggers with high traffic that
often lack style and sensibility.
Our team noticed a significant lack of promotional opportunities being offered
at a small-to-midmarket level for businesses who actually need this type of
search engine optimization and word-of-mouth marketing significantly more
than their larger counterparts.
Thus inspiring the launch of the Main St. Local Blogger
Program…
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6. Local Blogger Program: How It
Works
Unlike the nationwide brands, most small businesses need to market within a targeted regional
area, making it difficult to organize events and digital marketing campaigns with large mainstream
bloggers. This is where the Local Blogger Program comes in!
While other affiliate networking agencies primarily focus on blog style and traffic, our focus is on
where the bloggers live, work and shop. We have established rosters of quality bloggers and
influencers in a variety of styles and categories to best serve businesses in their area.
Our job is to strategize, plan and organize quality sponsored marketing content (social media, blog
posts, events) to drive click-through and keyword search traffic from valuable sources directly to the
small businesses we work with.
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The Benefits of Blogging Local for
Business.
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•
•
•
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Experience-based Reviews From Talented Storytellers
Establishing Relationships With Local Influencers
Direct Traffic From Blog Readers
Search Engine Optimization Based On Local Keyword Searches
Social Media Promotion & Quality Content

7. Community Managers
With this new model and approach to affiliate marketing through the Local Blogger Program we knew it would be difficult to
create regional rosters and work directly with local businesses all over the country without the help of savvy individuals in
each market. In order to stay organized and have a direct contact for each business, we have created the role of the
Community Manager.
Part account manager and part project manager, each Community Manager’s role is to be the direct line of contact between
our clients (the small businesses) and our roster of influencers (bloggers, social media marketers.)
With the benefit of our training services in sales, marketing and project management, our team of regional Community
Managers are responsible for onboarding new clients, seeking local writing talent and pitching potential clients. CM’s will
represent Main St. in their region either as a singular role or as part of a CM Team (depending on the size of the region.)
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How do CM’s make
money?
The earning potential of a Community Manager is based on their
activity and involvement within our program. All CM’s are paid on a
standard 20% commission scale on a per-client basis. What may
begin as a part-time job can develop into a full-time career quite
quickly based on activity levels and client participation.

8. Local Blogger Program: Org Chart
Main St.
Marketing
Team
Region A
Community
Manager
Local
Bloggers
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Local
Businesses
Main St.
Admin
Team
Main St.
Creative
Team
Region B
Community
Manager
Local
Bloggers
Region C
Community
Manager
Local
Businesses
•
•
•
•
•
•
•
Local
Bloggers
Local
Businesses
Increased Local Site Traffic from Keyword Search
More Opportunities to Pitch Locally
Interaction Among Community Members
Search Engine Optimization
Local Support Network
Writing Prompts / Ideas
Increased Earning Potential
The Benefits of Blogging Local for Bloggers.

9. CM & Blogger
Revenue
Community Managers & Bloggers who contribute to our sponsored posts, social campaigns and blog tours will
be paid accordingly for their participation.
As project coordinators, Community Managers earn between 20-50% commission on a client’s campaign. This
number varies depending on the type of service being offered.
Bloggers are paid per opportunity and earn between 50-60% of revenue from projects based on
participation.
Sponsored Posts - $150
Blog Tours - $500
Participant
Earnings
Participant
Earnings
BLOGGER
$75 (60%)
BLOGGERS x 4
$75/ea (60%)
COMMUNITY MANAGER
$30 (20%)
COMMUNITY MANAGER
$100 (20%)
Experience + Product
Participant
Reviews - $50 Earnings
BLOGGER
COMMUNITY MANAGER
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$0 (Product)
$25 (50%)
Twitter Parties - $300
Participant
Earnings
CO-HOST
COMMUNITY MANAGER
$100 (33%)
$100 (33%)

10. Blogger Development
What kind of support network would we be if we only provided sponsored opportunities to our bloggers? In
addition to cultivating local writing talent, our intention is to help our roster of bloggers and influencers grow
their skills.
Main St. offers FREE Online Development Webinars to aspiring and established bloggers on our
roster, as well as a variety of other growth opportunities like networking events, showcases and
highlight features.
We hope to not only provide valuable resources to bloggers and influencers within our community, but also
supply a wealth of knowledge and experience to help them develop professionally.
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Learn + Grow
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•
•
•
•
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Free Online Seminars & Training
Networking Nights
Twitter Parties
Blog Series’ + Highlights
Blogger Showcases
Sponsored Opps
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•
•
•
•
Sponsored Events
PR & SEO Training
Wordpress & Blogger Customization
Blog Audits
+ more

11. Ready? Set. Grow!
We’re looking for a few good folks who are motivated and organized to take on the role of
Community Managers in our primary regions.
If you are interested in being on the Main St. team, please fill out our questionnaire.
We’re looking forward to taking on this project together!
Apply To Be A Community Manager
Apply To Be A Main St. Blogger
Please note it may take up to 2 weeks for us to
review and respond to your application.
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