Read this guide online at: http://mailchimp.com/resources/guides/mailchimp-mobile/ If you're always on the go, your subscribers probably are too. MailChimp makes it easy to create email newsletters for people who read at computers or on mobile devices. From BlackBerries to iPads, managing your account on a smartphone to API wrappers, this guide walks you through MailChimp's powerful mobile features. What’s inside: Tips on enhancing your MailChimp mobile experience. We'll cover: Managing campaigns from your phone MailChimp for iPhone and BlackBerry Using QR codes Signing up subscribers with an iPad How to make your campaigns mobile friendly API Wrappers

2. MailChimp
Mobile
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3. Table Of Contents
Introduction............................................................................................................................................................................... 3
Mobile Web App........................................................................................................................................................................ 4
Native Apps............................................................................................................................................................................... 5
MailChimp for iPhone.............................................................................................................................................................. 5
MiniChimp for BlackBerry........................................................................................................................................................ 5
.
Golden Monkeys...................................................................................................................................................................... 5
ChimpNews............................................................................................................................................................................ 5
.
Pyow!..................................................................................................................................................................................... 6
Chimpadeedoo........................................................................................................................................................................ 7
Chimpadeedee........................................................................................................................................................................ 7
Mobile Friendly Campaigns....................................................................................................................................................... 8
Mobile signup forms................................................................................................................................................................ 8
Mobile versions of campaign archives........................................................................................................................................ 8
Preview mobile campaigns. ...................................................................................................................................................... 8
.
Mobile templates. ................................................................................................................................................................... 8
.
API Wrappers............................................................................................................................................................................. 9
ChimpKit................................................................................................................................................................................ 9
ChimpBot............................................................................................................................................................................... 9
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4. Hello.
If you’re always on the go, you can expect that your subscribers are too.
As an email marketer, you should create content that works for people who
read at the computer and on mobile devices. MailChimp helps you do just
that—plus we make it easy to manage your account and gather signups
from your own mobile device.
.
We’ve got features that allow you to tailor content to your mobile readers,
and mobile apps that make MailChimp even more powerful for you and
your subscribers. MailChimp’s Mobile Lab is constantly improving our
existing apps and features, and inventing new ones.
If you have any questions that aren’t addressed here, feel free to contact
our support staff at mailchimp.com/support.
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5. MailChimp’s Mobile Web App
Our mobile web app makes it easy to manage your lists and view your re- View a click report to see where specific subscribers are clicking.
ports from home, your office, wherever you are. If you log in to MailChimp
from a mobile device, you’ll automatically access our mobile app. You can
also go directy to m.mailchimp.com.
The mobile version of our app looks and works best in Web-kit based
browsers. We support the following operating systems: iOS (iPhone/iPod
Touch), Android, webOS 2.0, BlackBerry 6 and Palm Pre 2.0.
View Chimp Chatter to learn the latest about your campaigns.
And manage your list right from your smartphone, iPad or other mobile
device.
View our powerful reports to see how your campaigns are performing.
If you don’t have a fancy smartphone, MailChimp will still work on your
phone—though you’ll have a text-only experience. If you’re looking for a
native app to install on your device, check out MailChimp for iPhone or
MiniChimp for BlackBerry on the following pages.
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6. Native Apps
MailChimp For iPhone MiniChimp For BlackBerry
Our iPhone app allows you to manage your list, view stats and reports, get MiniChimp for BlackBerry is a MailChimp-approved app that allows you to
updates about your campaigns and see who’s tweeting and retweeting your view your campaign stats right from your Blackberry.
campaign links—all from your iPhone.
MiniChimp works on Storm, Bold, Tour, Curve and more, anything running
on BlackBerry OS 4.3.0 and greater. It’s free at minichimp.com.
Golden Monkeys
If you have some VIPs on your list that you want to keep track of, check
out our free Golden Monkeys app for the iPhone and Android.
No need to dig through your reports to find out if special people on your
list have seen your email yet—Golden Monkeys sends you push notifica-
tions when they open and click. You can also see where your subscrib-
ers are located, browse member ratings and recent activity, and share
subscriber activity with your boss or colleagues.
Golden Monkeys is available on the app store and the Android market.
ChimpNews
Are you a MailChimp super fan? If so, you’ll love ChimpNews—a simple
Reports show you how your campaigns are performing. app that aggregates content from MailChimp’s blog and social network
feeds into one wonderful stream.
All you need is an iPhone OS 3.1 and a MailChimp account. MailChimp
for iPhone is available for free on the app store.
ChimpNews is available on the app store.
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7. Pyow! Send the campaign. When your customers receive the coupon, they can
print it out or just show it to you on their smartphone.
Pyow! makes it easy to create QR coupons, send them to your subscrib-
ers, and use your iPhone to scan them from anywhere. With Pyow!, you
can insert a QR coupon into any MailChimp campaign, specify how many
times the coupon can be used, scan a printed coupon or scan it on a
smartphone, and even find out how many people used the coupon.
You need iOS 4.0, a MailChimp account and an iPhone 3GS or newer.
To use Pyow!, create a campaign that includes a discount or special offer.
Use any template you’d like. Inside the content editor, use our QR code
merge tag: QRCOUPON.
QRCOUPON: Inserts the QR code image
The text: “$2 off any coffee drink” is a description that appears when you
use the iPhone app to scan the QR code. It’s only visible by the person
scanning the coupon, not by the email recipient.
The numbers: In “5:2,” The “5” is how many times the coupon can be
used by that recipient. You might set a high number if you want to pro-
mote coupon sharing. The “2” is for setting the size of the QR image. 1 is
Pyow! will sync with MailChimp and tell you if it’s valid. We’ll also show
small, 10 is ginormous.
you how many uses remain.
Here’s what the campaign looks like with the merge tag included:
Next time you visit MailChimp, we’ll show you how many times the
coupon was redeemed as a click in your stats.
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8. Chimpadeedoo Chimpadeedee
Chimpadeedoo is MailChimp’s signup app for the iPad. It collects email Don’t have an iPad? No problem—you can collect signups on location
addresses and stores them locally on your iPad. Even if you’re not online, from your computer, using our Chimpadeedee desktop app.
Chimpadeedoo will automatically push the addresses to your MailChimp
list the next time you connect. It works just like Chimpadeedoo, and you have access to all the same
features.
You can customize Chimpadeedoo to suit your brand—choose from 10 dif-
ferent backgrounds or use your own. Pick your font and button style, write Chimpadeedee is available for download from MailChimp Labs.
your own copy, and connect the form to any MailChimp list.
MailChimp’s signup apps are perfect for restaurants and stores with cash-
register service, companies that attend trade shows, crafters and artists
who attend fairs, bands and more.
Here’s Chimpadeedoo in action at Naked Pizza in New Orleans
(mmmm, pizza):
Chimpadeedoo’s app settings are hidden in the upper-right corner of
thescreen. Setup is easy, and you can use password protection for added
security.
Subscribers can enter their own information at your store front, booth or
trade show.
Chimpadeedoo is available for free on the app store.
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9. Mobile Friendly Campaigns
MailChimp makes it easy for your subscribers to read your campaigns on
MailChimp’s Mobile Templates
mobile phones. Our mobile features allow you to tailor content specifically
to those subscribers and make sure your campaign looks good on smart-
If you know that a lot of your subscribers read your newsletters on mobile
phones and desktops alike.
devices, then you might want to use one of MailChimp’s mobile templates.
They’re a little skinnier than most our templates, so they look great on
Mobile Signup Forms mobile devices.
In the Campaign Builder, choose Templates > Start from scratch and
MailChimp will automatically generate a mobile version of your email cam-
select either Basic mobile or Postcard mobile.
paigns and send them to subscribers who prefer to read on mobile devices.
To enable this feature, make sure your signup form has this option. Go to
Lists > Forms > Settings > List Name And Defaults and check the box that
says Let your subscribers pick an email format. Your images will generally
appear smaller, and we’ll stack your content into a single column so it’s
easier to digest on a smartphone.
Mobile Versions Of Campaign Archives
Every MailChimp campaign has a permanent, unique web address in our
Campaign Archive. This is where we link from the campaign header text:
Email not displaying correctly? View it in your browser.
Simply plug in your content and send the newsletter, as you would any
other MailChimp campaign.
MailChimp automatically translates your campaigns into a mobile friendly
version when viewed in a mobile browser. So when someone using a mobile
device clicks to view an email in their browser, it’s optimized for them.
Preview Mobile Campaigns
MailChimp’s Inbox Inspector shows you what your campaign’s going to
look like in all the major email programs and on mobile devices, so you
can be sure your campaign’s mobile friendly before sending.
Your mobile subscribers will thank you later.
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10. API Wrappers
ChimpKit for iPhone and iPad
ChimpKit is an objective-c wrapper for the MailChimp API. With ChimpKit,
you can integrate MailChimp functionality, like list subscription, into your
iPhone or iPad apps in a few simple steps.
All of the API functionality is tucked into the following classes:
CKList: Managing lists, including interest groups and subscriptions
CKCampaign: Managing campaigns
CKHelperMethods: Miscellaneous tasks like retrieving ChimpChatter and
account details
ChimpKit is built on ASIHTTPRequest by All-Seeing Interactive. That
means no heavy lifting when talking with a web server. And with ASI-
HTTPRequest you get a few bells and whistles, like access to progress
delegates, cookie support and an easy look at response headers.
To get started, drop the ChimpKit directory into your XCode project.
There’s a pre-built signup controller (CKDialogController) you can use to
add signup functionality into your app with almost no coding. Just set your
API Key and List ID and you’re all set.
The source for ChimpKit is available at GitHub.
ChimpBot for Android
We’ve got something for you too, android developers. ChimpBot is a Java
wrapper for the MailChimp API, built for use in Android apps.
All of the API functions are available in the wrapper and split up by
category in a one-to-one mapping with the API documentation. The cor-
responding classes are:
CampaignMethods: all API functions available for managing campaigns,
including scheduling, sending, sharing and template management.
ListMethods: all API functions available for managing lists, including list
fields, interest groups and subscription management.
HelperMethods: all API helper functions are available, including useful
tools like stripping CSS from HTML.
SecurityMethods: the security API functions are covered, these currently
revolve around API key management.
Under the helmet, ChimpBot uses XML-RPC to communicate with the
MailChimp API. All function calls return standard Java objects with data
as member variables. The source for ChimpBot is available at GitHub.
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