for lovemyresume.com

1. EXPERIENCE
Company
Marketing Manager / Seattle, WA / Dates
• Develop and manage demand generation programs to meet revenue
pipeline goals and accelerate conversions
• Manage programs, including webinars, email campaigns and third-
party content, emails and ads, to drive net new leads
• Partner with sales leadership and teams to align marketing activities
with highest opportunity accounts
• Established and manage marketing calendar of all programs, events,
emails and webinars in Salesforce
• Partner with sales operations to build database through third-party lists
and outbound marketing campaigns; support database hygiene efforts
to ensure accurate lead information
Company
Marketing Manager / Seattle, WA / Dates
• Drove and managed all lead generation through online and print
advertising, SEO/SEM, social and events, resulting in 700+ leads into
the firm on a monthly basis and an overall 22% increase
• Managed paid Facebook campaigns that generated 19% growth in
likes and Twitter ads that increased follower base by 10%
• Identified and successfully decreased number of vendors, which
resulted in a 20% decrease in costs while optimizing marketing spend
PROFILE
Marketing leader, team collaborator and cross-departmental partner.
Adept at setting priorities, adapting to change and learning on the fly.
Develop and manage effective programs that align with overall company
objectives; drive results through leads, pipeline and accelerated conversions;
evaluate and refine programs to increase ROI.
Passionate about my work, high growth companies and fast-paced
environments. Enjoy working with smart, strategic and fun people.
Client Name
MA R K E T I N G MA NA GE R
SKILLS
Demand generation
Email marketing
Webinars
Program management
Marketing strategy
Social media
SEM
SEO
Marketo
Pardot
Salesforce
Google Analytics
888.888.8888
email@email.com
EDUCATION
Degree, Major
College
Year
CONTACT
CN

2. Client Name
EXPERIENCE
Company
Senior Project Manager / Seattle, WA / Dates
• Led strategy, creative and analytics teams to develop social media
programs that built awareness and drove product downloads for
Microsoft OneNote, Microsoft Office and Skype
• Identified and drove incremental projects to boost the number of
acquisitions, resulting in additional revenue
• Managed a team of 8-10 individuals; led sprint planning in agile
environment to ensure on-time delivery of projects
Highlights
• Successful execution of one-day US Skype activation event that exceeded
goal of 80 product downloads
• Led OneNote team to create evergreen content, that resulted in
increased brand awareness from 6% to 10% and monthly active users
from 15M to 20M over one quarter
• Established and grew @OneNoteEdu Twitter handle from zero to
3k followers through paid campaigns targeted at specific educator
community
Company
Senior Manager, Search Marketing / Seattle, WA / Dates
• Led a team of 19 direct reports to meet or exceed quarterly retention
goals; managed day-to-day operations; and managed delivery of
services
• Business owner of SEO, social media, sweepstakes and PPC services
• Managed automation project that delivered monthly performance
reports to clients, saving 40 total hours of manual reporting and
increasing client satisfaction
• Streamlined escalation management, resulting in a 20% decrease of
cancellations within the first year
• Defined, operationalized, and launched a new SEO product, which
upgraded 300 existing clients and added 400 new clients in 8 months
while maintaining a 99% retention rate
Highlights
• Promotion from Search Coordinator to Manager to Senior Manager
• Successful execution of one-day US Skype activation event that exceeded
goal of 80 product downloads
• Led OneNote team to create evergreen content, that resulted in increased
MA R K E T I N G MA NA GE R
CN
Certifications
Marketo Certified Expert
Certified Scrum Product
Owner
Google Analytics Individual
Qualification
Interests
Traveling
Guitar
Beach volleyball
Rollerblading
Running
Snowboarding
Tech gadgets