Bandwidth advisors amdocs_case_study_7_2010

1. DATA CENTER & IT INfRAsTRuCTuRE ExpERTs
CASE STUDY
BANDWIDTH ADVISORS REDUCES AMDOCS
INTERACTIVE’S DATA CENTER COST BY 50%
Introduction DATA CENTER CONsOLIDATION
pROJECT ROI fAsT fACTs
Amdocs is a market leader in customer experience systems innovation,
• Only 100 days from selection and
delivering the most advanced business and operational support
negotiation to move in/move out
systems to innovative service providers in more than 60 countries. The • 50% reduction in data center costs
company’s digital commerce, personalization, and mobile Internet • 75% reduction in bandwidth costs
solutions are offered through Amdocs Interactive, a unit formed in • Flexible contract terms and significant
multi-year savings
2008. Amdocs’ systems, platforms and services are all founded on a
deep commitment to operational excellence.
BENEfITs Of ENGAGING
The Challenge BANDWIDTH ADVIsORs
Amdocs Interactive inherited multiple data center operations from the acquisition of • Eliminate time spent considering data
Seattle based Qpass, including: center providers that do not meet your
long-term needs
• More than 70 full size racks in a carrier grade Seattle data center
• Additional racks in another carrier grade Seattle data center • Identify the critical drivers and
• Plus racks in the company’s own downtown Seattle data center pricing considerations, such as power
requirements, up-front building costs,
A business case analysis of the costs associated with running these disparate data center and bandwidth
operations led Benny Zaidenberg, Amdocs Interactive’s IT Director, to conclude that the
cost structure was out of line. “Our analysis showed that we could significantly reduce costs • Deliver cost and time savings through
by moving all production operations to our Salt Lake City data center while consolidating tireless and thorough negotiation on
your behalf
all non-production operations in a single Seattle area data center,” explained Zaidenberg.
“In addition, our team was committed to supporting Amdocs’ commitment to operational • Get the right senior executives and
excellence by moving off old hardware and accelerating virtualization in the non-production decision makers in front of you to review
environment.” a contract that truly meets your needs
Once a decision was made to consolidate all non-production operations in a single data
center, Zaidenberg and his team were faced with a significant timing challenge. The
company’s primary Seattle data center contract was up for renewal, giving the team just five
months to choose a facility, negotiate a contract, configure the space, and move in. “We
knew it would be a challenge to meet an aggressive time line,” said Zaidenberg. “Thanks
to the support of Aaron Loehr and his team at Bandwidth Advisors, we met our time line
objective and beat our cost savings projections.”

2. CASE STUDY: AMDOCS
Choosing the right data Center OuR sERVICEs INCLuDE
Amdocs Interactive was familiar with Bandwidth Advisors’ reputation for having a deep • Historical and current pricing trends
understanding of the data center market and retained them to help identify provider options. • High
availability data center selection
“From the outset of the engagement, Bandwidth Advisors added value to our project,” checklist
commented Herman Crank, Amdocs Interactive’s data center consolidation project manager.
• Carrier
on-net building lists, service
“They developed a short list of data centers, presented each facility’s cost structure, and
availability and fiber maps
measured those results against a detailed analysis of our unique business requirements. Their
• Tour scheduling
extensive analysis of our power and bandwidth requirements became a significant driver in
choosing the right data center.” • Metered power rate negotiation
• Direct
introductions to data center senior
Leveraging their proprietary Data Center Vendor Selection Process, Bandwidth Advisors quickly
executives
narrowed the data center options for Amdocs Interactive down to six potential providers
and began scheduling on-site tours. “Bandwidth Advisors’ market intelligence and executive • Manualreverse auction process to secure
contacts proved to be a tremendous help in accelerating our data center selection process,” the best pricing
said Crank. “They served as our advocate 24/7 during the selection process and throughout • Vendor selection matrix
contract negotiations.” • First red line review of service contracts
• Edits to service provider SLA
The Art of price Negotiation
• Ongoingsupport with issues, disputes
“Bandwidth Advisors ensured that our requirements and verbal agreements – both internally and/or SLA credits
and with the service provider – were accurately reflected in the contract,” said Zaidenberg.
“They reviewed every single line of the contract and provided us with the data needed to bring
the agreement in line with our performance, scalability and financial goals.”
ABOuT BANDWIDTH ADVIsORs
“The level of contract negotiation expertise and red lining support we provided to Amdocs
Interactive exemplifies the level of service we provide to our clients,” said Aaron Loehr, CEO Managing your company’s IT infrastructure
of Bandwidth Advisors. “Meaningful custom pricing requires an in-depth understanding of isn’t easy. It takes time keeping up with the
the back-office processes at the larger data center providers. In many cases, the true decision latest technology and finding the best prices
makers are behind the scenes. Bandwidth Advisors specializes in crafting a compelling business — especially as you change, grow, or add
case that speaks the language of senior executives and business analysts. This skill set provides new locations. It is time you don’t have.
immense value in completing successful business arrangements on behalf of our clients.”
Bandwidth Advisors is here to help. We
provide digital network and commercial data
The Results center consulting and brokerage services
Bandwidth Advisors was instrumental in helping Amdocs Interactive meet its time line to enterprises that need to secure services
requirements and beat its cost saving projections. From a time line perspective, the data center across the globe. Our strategic relationships
selection, negotiation, and move out/move in process was complete in 100 days. “On the cost with all major service providers offer us
savings front, our new data center contract drove Amdocs Interactive’s data center costs down insight into the latest technology trends and
by 50% and reduced bandwidth costs by 75%,” said Zaidenberg. “Our new data center has opportunities to ensure that your company
the higher power density needed to support the transition to virtualization, can scale to meet receives the best services at the best price.
our growth and connectivity requirements, and is right in line with Amdocs’ commitment to
operational excellence. Bandwidth Advisors saved us time and a significant amount of money,
while delivering a high value solution.”
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